Board Games
PassBoard Games scores 65 out of 100, a Pass. Shoppers spend $2.9M a year here, search demand grew +1.1% this quarter, and returns run at 0.8% of orders.
- Flapen Score
- 65 / 100Top 3% of 1,773 Toys & Games niches · +21 vs the category median of 4465
- Market size
- £2.9M/yr11.4M searches / yr
- 90-day growth
- +1.1%search demand this quarter
- Competition
- 19%top-5 click share · 63 brands · 507 sellers
Flapen Score
Board Games against its category
The dotted line is the Toys & Games average. Past it, Board Games is stronger. Inside it, weaker.
Market
The Board Games market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Board Games 11.4M times last year and spent an estimated £2.9M. The top 5 brands take 36% of clicks. Demand peaks in Nov–Dec. Flapen scores it 65 out of 100, a Pass.
01 · Demand
2.1% of searches ended in a purchase last week.
Shoppers searched for this 11.4M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.1% of those searches ended in a purchase. Searches in the last 90 days moved +1.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £2.9M a year.
- Searches, last 12 months
- 11.4M
- Growth, 90 days vs prior 90
- +1.1%
- Conversion, latest week
- 2.1%
- Market size, estimated
- £2.9Ma year
- Peak month
- December10.0× the quietest month
- Top search term
- board games3.1M searches a year
02 · Price
A sale here is worth £12.36.
Listings sell for £12.36 on average, from £2.48 to £36.82. Amazon reports units sold in ranges. This niche sold 200K to 250K a year. The average listing sells 1,500 to 2,000 of them. At £12.36 that is £19K to £25K a year per listing.
- Average price
- £12.36under the $15 to $100 sweet spot
- Price range
- £2.48–£36.82
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 200K–250K
- Units per listing a year
- 1,500–2,000
- Revenue per listing a year
- £19K–£25K
- Returns
- 0.8%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.3% of listings are out of stock. The average listing ranks #92 within Games & Accessories. It carries 6,082 reviews at 4.54 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 86%
- Prime listings
- 100%
- Out of stock, average day
- 3.3%
- Average rank
- #92in Games & Accessories
- Average rating
- 4.54 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 6,082per listing
- Listings tracked
- 115
04 · Newcomers
Amazon counts 6 of last year's 13 launches as successful.
13 products launched here in the last 12 months. Amazon counts 6 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 41 months on average, so the names here are settling in.
- Launched, last 12 months
- 13
- Successful launches
- 6Amazon's first-year sales bar
- Average brand age
- 41 months
Products
Top Board Games products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
More or Less First Edition Card Game - How Good Is Your Judgement? 2 Players + | Perfect for Gift Travel Holiday | For Kids Teens & Adults | Play Anywhere | Age 12+
- Price
- £9.58
- Rating
- 4.4/5
- Reviews
- 4,867
- Age
- 6y ago
Mattel Games UNO Card Game Ages 7+ Players 2-10
- Price
- £4.80
- Rating
- 4.7/5
- Reviews
- 84,031
- Age
- 14y ago
19PCS Granny Pants Yard Game Funny Toss Outdoor Games for Adults Teens
- Price
- £20.65
- Rating
- 4.4/5
- Reviews
- 186
- Age
- 6mo ago
Word Game Family Board Games with 2 Modes 220 Topics Fast-Paced Letter Game
- Price
- £12.00
- Rating
- 4.3/5
- Reviews
- 1,191
- Age
- 1y ago
USAopoly | Flip 7 | Party Card Game | Ages 8+ | 3+ Players | 20 Minutes Playing Time New
- Price
- £7.43
- Rating
- 4.8/5
- Reviews
- 4,643
- Age
- 1y ago
Trending
90-day click momentum19PCS Granny Pants Yard Game Funny Toss Outdoor Games for Adults Teens
- Price
- £20.65
- Rating
- 4.4/5
- Reviews
- 186
- Age
- 6mo ago
Official Hasbro Games Jenga Game with Digital Die
- Price
- £9.53
- Rating
- 4.8/5
- Reviews
- 2,979
- Age
- 1y ago
Grumpy Monkeys - Strategy & Logic Card Game for Adults Teens & Families | 2-4 Players | Ages 10+ | Fun for Game Night or Travel
- Price
- £13.05
- Rating
- 4.4/5
- Reviews
- 57
- Age
- 1y ago
Toyrific | Complete Traditional Classic Family Game Board Click and Jump Frustration for Kids and Adults
- Price
- £5.17
- Rating
- 4.3/5
- Reviews
- 3,002
- Age
- 15y ago
USAopoly | Flip 7 | Party Card Game | Ages 8+ | 3+ Players | 20 Minutes Playing Time New
- Price
- £7.43
- Rating
- 4.8/5
- Reviews
- 4,643
- Age
- 1y ago
Newest
by launch date19PCS Granny Pants Yard Game Funny Toss Outdoor Games for Adults Teens
- Price
- £20.65
- Rating
- 4.4/5
- Reviews
- 186
- Age
- 6mo ago
Spin Master Games Hedbanz Family Game
- Price
- £8.26
- Rating
- 4.7/5
- Reviews
- 178
- Age
- 12mo ago
Grumpy Monkeys - Strategy & Logic Card Game for Adults Teens & Families | 2-4 Players | Ages 10+ | Fun for Game Night or Travel
- Price
- £13.05
- Rating
- 4.4/5
- Reviews
- 57
- Age
- 1y ago
USAopoly | Flip 7 | Party Card Game | Ages 8+ | 3+ Players | 20 Minutes Playing Time New
- Price
- £7.43
- Rating
- 4.8/5
- Reviews
- 4,643
- Age
- 1y ago
Lucky Egg Misheard Music Game Guess the Song or Artist w/ 500 Lyrical Nonsense Cards Hilarious Family Games for Kids and Adults Play in Teams Fun Music Games for Karaoke & Party Entertainment
- Price
- £17.34
- Rating
- 4.7/5
- Reviews
- 748
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 19% of clicks. An open shelf where new products get seen.
Brands
63 falling
Sellers
507
Top-5 brand share
36%
Top 20: 74%
Top-5 click share
19%
Top 20: 48%
Open market
59%
- Big Potato11%
- Hasbro Gaming8%
- Juegos Mattel7%
- More or Less5%
- USAopoly5%
- Lucky Egg5%
Demand
Board Games search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 10.0×
Search terms
Top Board Games search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- board games3.1M/yr
- games1.6M/yr
- card games791K/yr
- game515K/yr
- board games for adults923K/yr
- board game459K/yr
- family board games384K/yr
- kids games428K/yr
- family games770K/yr
- board games kids406K/yr
Reviews and returns
What reviews say buyers love and hate about Board Games
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Bad quality
Returned as poor quality, felt flimsy
Poor Quality Control
I found it quite boring
Not as fun as looked
Boring
overpriced
Very expensive too
The price could be a little more reasonable
Very small
Box is small
The tiles are smaller than standard
the picture is very misleading
Misrepresented
False advertising
Love
Entertaining for all
Fun family game
Fun for all
easy to follow
Easy to use
Easy to learn
Amazing quality
Decent quality cards
Good quality cards
Great value for money
Great deal
Good value for money
Love this game, great for families and friends and some really surprising answers
A great puzzle game
Highly recommend for anyone who loves a good trivia and logic challenge
Return
0.8% Return rate 25% Fixable by listing
Very small
Box is small
The tiles are smaller than standard
Bad quality
Returned as poor quality, felt flimsy
Poor Quality Control
Just wont pop up
Does not work well for 2 players
Doesnt work
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Board Games questions
Answered from the same tracked data.