Bingo
Bingo shows beatable incumbent ratings (3.9★), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Flapen Score
Is Bingo profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Bingo is a £620K/yr Amazon United Kingdom market (640K searches/yr). The top 5 brands hold 63% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 60/100.
Bingo: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved -22.1% over the last 90 days and 4.2% of searches end in a purchase.
£620K
revenue / yr
Who owns the niche?
The top 5 brands hold 63% of demand, so 37% of the market is open.
37%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 3.9★ — the gap to enter on.
0/100
page quality · 21 products
Top Bingo products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Toyrific | Complete Classic Bingo Game Set Traditional Family Game Educational 72 Cards and 90 Numbered Balls for Children and Adults
- Price
- £8.50
- Rating
- 4.0/5
- Reviews
- 2,865
- Age
- 16y ago
Ideal | Electronic Bingo: Host your own Bingo night at home! | Family Games | 3+ Players | Ages 8+
- Price
- £13.35
- Rating
- 4.4/5
- Reviews
- 676
- Age
- 3y ago
KreativeKraft Bingo Game Set or Accessories for Teens & Adults Raffle Tickets Tear Dabbers Markers Books Counters Fun Family Game Activity Idea (Bingo Game Set)
- Price
- £12.77
- Rating
- 4.3/5
- Reviews
- 526
- Age
- 3y ago
Global Gizmos 50690 Traditional Bingo Set | Includes Round Cage 75 Balls 18 Cards 150 Coloured Markers | Family Game | Lotto
- Price
- £11.36
- Rating
- 4.2/5
- Reviews
- 892
- Age
- 12y ago
A to Z 8186 Bingo Game Multicolor
- Price
- £7.60
- Rating
- 3.8/5
- Reviews
- 1,551
- Age
- 16y ago
Trending
90-day click momentum
Vinsani Bingo Game Set with 90 Balls & 72x Numbered Cards Traditional Family Lotto Board Game with 120x Counters - Fun Christmas Party Tombola Activity for Kids & Adults
- Price
- £7.49
- Rating
- 1.0/5
- Reviews
- 1
- Age
- 3mo ago
Deluxe Bingo Game Set - Metal Round Cage 75 Colored Bingo Balls 18 Bingo Cards 150 Mixed Chips and Master Board for Groups Parties-Fun Family Bingo Night
- Price
- £11.72
- Rating
- 2.8/5
- Reviews
- 9
- Age
- 3mo ago
GADFISH Bingo Game Set 0.78 Bingo Balls with Steel Cage 30 Cards Board and Chips for Adults Parties Game Night Community
- Price
- £49.14
- Rating
- 4.5/5
- Reviews
- 266
- Age
- 7mo ago
6 Cage Bingo Cage Bingo Gift Game 90 Number 24 Cards Bingo Bingo Machine Cage Game Set with Bingo Balls Classic Cage Bingo Tray
- Price
- £14.95
- Rating
- 3.7/5
- Reviews
- 4
- Age
- 1y ago
1ABOVE Bingo Tickets Stationery Multi Game Toys Kids Adult Fun Books Pages Jumbo (1)
- Price
- £2.76
- Rating
- 4.6/5
- Reviews
- 1,575
- Age
- 4y ago
Newest
by launch dateVinsani Bingo Game Set with 90 Balls & 72x Numbered Cards Traditional Family Lotto Board Game with 120x Counters - Fun Christmas Party Tombola Activity for Kids & Adults
- Price
- £7.49
- Rating
- 1.0/5
- Reviews
- 1
- Age
- 3mo ago
Deluxe Bingo Game Set - Metal Round Cage 75 Colored Bingo Balls 18 Bingo Cards 150 Mixed Chips and Master Board for Groups Parties-Fun Family Bingo Night
- Price
- £11.72
- Rating
- 2.8/5
- Reviews
- 9
- Age
- 3mo ago
GADFISH Bingo Game Set 0.78 Bingo Balls with Steel Cage 30 Cards Board and Chips for Adults Parties Game Night Community
- Price
- £49.14
- Rating
- 4.5/5
- Reviews
- 266
- Age
- 7mo ago
6 Cage Bingo Cage Bingo Gift Game 90 Number 24 Cards Bingo Bingo Machine Cage Game Set with Bingo Balls Classic Cage Bingo Tray
- Price
- £14.95
- Rating
- 3.7/5
- Reviews
- 4
- Age
- 1y ago
Ideal Deluxe Electronic Bingo Game | Host Bingo Night at Home | 4 Game Options | Includes Electronic Caller With Illuminated Screen & Catchphrases | Play With Friends & Family | 3+ Players | Age 4+
- Price
- £20.99
- Rating
- 4.3/5
- Reviews
- 135
- Age
- 2y ago
Competition: brands, sellers & click share
The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.
Brands
18 falling
Sellers
56
Top-5 brand share
63%
Top 20: 100%
Top-5 click share
59%
Top 20: 99%
Open market
31%
- Ideal19%
- Toyrific18%
- KreativeKraft11%
- Global Gizmos8%
- Thomas & Anca Club Supplies Ltd7%
- Atoz6%
Bingo demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Nov, Dec · busiest ÷ quietest = 6.1×
Top Bingo search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- bingo184K/yr
- bingo machine128K/yr
- bingo game199K/yr
- bingo set14K/yr
- kids bingo12K/yr
- bingo game set8K/yr
- kids bingo game13K/yr
- bingo ball machine5K/yr
- bingo games8K/yr
- bingo games for family10K/yr
What reviews say buyers love and hate about Bingo
What buyers mention most, as a share of all reviews.
What buyers love
88% of reviews“Fun game”
“The bigo cards are good quality card”
“Well worth the money”
“Colours are bright”
“does exactly as stated”
What buyers complain about
70% of reviews“It broke after 3 mins of use”
“Poor Quality”
“Massively over priced”
“ink goes everywhere”
“Not fit for purpose”
Bingo return rate & reasons
Why buyers send it back, as a share of all return requests.
1.0%
Return rate
36%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Bingo questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
