Is bingo profitable to sell on Amazon United Kingdom?

The niche generates £620K/yr across 21 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -22.1%. Flapen's verdict: Worth a look (60/100).

How competitive is the bingo niche?

18 brands and 56 sellers compete. The top 5 products take 59% of clicks and top 5 brands hold 63% of demand.

What do buyers complain about in bingo?

Top complaints mined from reviews: Durability, Quality-Overall, Value For Money. The return rate is 1.0%.

When does demand for bingo peak?

Demand peaks in Nov–Dec; the busiest month runs 6.1× the quietest.

What does it cost to enter the bingo niche?

Listings span £2.76–£164.27; the average listing price is £22.91 (sweet spot $15–$100). The average incumbent carries 1,292 reviews — the moat a new listing must climb.

bingo

Worth a look

Shows beatable incumbent ratings (3.9★), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Quality gap

Incredible3.9★

avg incumbent rating — lower means beatable quality

Avg price

Incredible£22.91

avg listing price — sweet spot $15–$100

Returns

Great1.0%

return rate — above 5% kills the launch gate

Brand share

Good63%

top-5 brand share — brands hold most of the demand

Market size

Good£620K

£620K/yr · 640K searches

Review moat

Good1,291.62

avg incumbent reviews — the moat a new listing must climb

Price range

Good£2.76–£164.27

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Good4.2%

search→purchase rate — share of searches ending in a sale

Competition

Okay59%

top-5 click share — leaders hold, buyers still browse

Growth

Bad-22.1%

90-day search growth — must beat 0% to launch

Signals No Dominant Brand Quality Gap

According to Flapen's Amazon United Kingdom niche tracking, bingo is a £620K/yr Amazon United Kingdom market (640K searches/yr). The top 5 brands hold 63% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 60/100.

Data updated Jul 29, 2026 · scored weekly · How we score niches

bingo market data

Units sold / yr: 25K–30K; avg 1,000–1,250/product
Revenue / yr: £573K–£687K; units × avg price
Conversion rate: 4.2%
Avg BSR: #92
Page quality: 0%
Prime: 90%
Sponsored: 71%
Out of stock: 11.0%
Avg brand age: 49 months
Avg seller age: 191 days

Competition & brand share

The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.

Brands

18 falling

Sellers

Top-5 brand share

63%

Top 20: 100%

Top-5 click share

59%

Top 20: 99%

Open market

31%

Ideal19%
Toyrific18%
KreativeKraft11%
Global Gizmos8%
Thomas & Anca Club Supplies Ltd7%
Atoz6%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -22.1% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 6.1×

Open Trend

Top bingo search terms

bingo184K/yr -17.2%2.5% conv.
bingo machine128K/yr -22.2%2.9% conv.
bingo game199K/yr -28.4%4.6% conv.
bingo set14K/yr -3.5%4.6% conv.
kids bingo12K/yr -12.1%1.9% conv.
bingo game set8K/yr +15.6%3.0% conv.
kids bingo game13K/yr -55.2%3.2% conv.
bingo ball machine5K/yr +28.1%2.8% conv.
bingo games8K/yr +9.0%1.5% conv.
bingo games for family10K/yr -38.3%5.4% conv.

All search terms

Top bingo products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 21 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Toyrific | Complete Classic Bingo Game Set Traditional Family Game Educational 72 Cards and 90 Numbered Balls for Children and Adults

Toyrific£8.504.0★2,865 rev

Ideal | Electronic Bingo: Host your own Bingo night at home! | Family Games | 3+ Players | Ages 8+

Ideal£13.354.4★676 rev

KreativeKraft Bingo Game Set or Accessories for Teens & Adults Raffle Tickets Tear Dabbers Markers Books Counters Fun Family Game Activity Idea (Bingo Game Set)

KreativeKraft£12.774.3★526 rev

Global Gizmos 50690 Traditional Bingo Set | Includes Round Cage 75 Balls 18 Cards 150 Coloured Markers | Family Game | Lotto

Global Gizmos£11.364.2★892 rev

A to Z 8186 Bingo Game Multicolor

Atoz£7.603.8★1,551 rev

Newest

by launch date

Vinsani Bingo Game Set with 90 Balls & 72x Numbered Cards Traditional Family Lotto Board Game with 120x Counters - Fun Christmas Party Tombola Activity for Kids & Adults

Vinsani£7.491 rev

3mo ago

Deluxe Bingo Game Set - Metal Round Cage 75 Colored Bingo Balls 18 Bingo Cards 150 Mixed Chips and Master Board for Groups Parties-Fun Family Bingo Night

Yeqqzq£11.729 rev

3mo ago

GADFISH Bingo Game Set 0.78 Bingo Balls with Steel Cage 30 Cards Board and Chips for Adults Parties Game Night Community

GADFISH£49.14266 rev

7mo ago

6 Cage Bingo Cage Bingo Gift Game 90 Number 24 Cards Bingo Bingo Machine Cage Game Set with Bingo Balls Classic Cage Bingo Tray

IVhomeshop£14.954 rev

1y ago

Ideal£20.99135 rev

2y ago

What buyers say about bingo

What buyers praise and complain about, mined from review topics.

What buyers love

Fun/Entertainment Experience33%

“Fun game”

Quality-Overall14%

“The bigo cards are good quality card”

Value For Money11%

“Well worth the money”

Color8%

“Colours are bright”

Advertised Vs Actual Product7%

“does exactly as stated”

Leak-Proof4%

“They dont leak”

Ease Of Use4%

“Ease of use”

Gifting Purpose3%

“brought this as a present, good quality, came quickly and its such a fun game for family game night”

Trivia Games3%

“Very good,saves messing about with those tiny little balls in other bingo games”

Size-Overall1%

“Happy with the size of the product”

What buyers complain about

Durability14%

“It broke after 3 mins of use”

Quality-Overall14%

“Poor Quality”

Value For Money8%

“Massively over priced”

Ink Leakage7%

“ink goes everywhere”

Size-Overall7%

“Not fit for purpose”

Leak-Proof7%

“First time used n they leaked everyone of them”

Ease Of Use4%

“not easy to use”

Display-Overall3%

“You cant see the numbers on the dark coloured balls very well”

Accuracy-Overall3%

“Not very reliable”

Defective Material/Parts3%

“A piece from the black plastic board had snapped off”

Top return reasons

Size-Overall23%

Defective Material/Parts12%

Functionality-Overall11%

Quality-Overall8%

Strength5%

Advertised Vs Actual Product4%

Touch/Button Controls4%

Value For Money3%

Battery Inclusion3%

Ease Of Use3%

Common questions

Is bingo profitable to sell on Amazon United Kingdom?: The niche generates £620K/yr across 21 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -22.1%. Flapen's verdict: Worth a look (60/100).
How competitive is the bingo niche?: 18 brands and 56 sellers compete. The top 5 products take 59% of clicks and top 5 brands hold 63% of demand.
What do buyers complain about in bingo?: Top complaints mined from reviews: Durability, Quality-Overall, Value For Money. The return rate is 1.0%.
When does demand for bingo peak?: Demand peaks in Nov–Dec; the busiest month runs 6.1× the quietest.
What does it cost to enter the bingo niche?: Listings span £2.76–£164.27; the average listing price is £22.91 (sweet spot $15–$100). The average incumbent carries 1,292 reviews — the moat a new listing must climb.