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Bingo

Maybe

The products selling today average only 3.9★. But demand is soft, at -22.1% this quarter, so Bingo is a Maybe.

Flapen Score
60
60 / 100
Top 8% of 1,773 Toys & Games niches · +16 vs the category median of 44
Market size
£620K/yr640K searches / yr
90-day growth
-22.1%search demand this quarter
Competition
59%top-5 click share · 18 brands · 56 sellers

Flapen Score

Bingo against its category

The dotted line is the Toys & Games average. Past it, Bingo is stronger. Inside it, weaker.

60Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Bingo market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Bingo 640K times last year and spent an estimated £620K. The top 5 brands take 63% of clicks. Demand peaks in Nov–Dec. Flapen scores it 60 out of 100, a Maybe.

01 · Demand

4.2% of searches ended in a purchase last week.

Shoppers searched for this 640K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.2% of those searches ended in a purchase. Searches in the last 90 days moved -22.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £620K a year.

Searches, last 12 months
640K
Growth, 90 days vs prior 90
-22.1%
Conversion, latest week
4.2%
Market size, estimated
£620Ka year
Peak month
December6.1× the quietest month
Top search term
bingo184K searches a year

02 · Price

A sale here is worth £22.91.

Listings sell for £22.91 on average, from £2.76 to £164.27. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 1,000 to 1,250 of them. At £22.91 that is £23K to £29K a year per listing.

Average price
£22.91inside the $15 to $100 sweet spot
Price range
£2.76–£164.27
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
25K–30K
Units per listing a year
1,000–1,250
Revenue per listing a year
£23K–£29K
Returns
1.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

71% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 11.0% of listings are out of stock. The average listing ranks #92 within Games & Accessories. It carries 1,292 reviews at 3.90 stars, so a new listing needs social proof before a better product.

Sponsored listings
71%
Prime listings
90%
Out of stock, average day
11.0%
Average rank
#92in Games & Accessories
Average rating
3.90 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,292per listing
Listings tracked
21

04 · Newcomers

Amazon counts 0 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
49 months

Products

Top Bingo products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 59% of clicks. Leaders hold, but buyers still shop past them.

£0£31K£62K£93K£124K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

18 falling

Sellers

56

Top-5 brand share

63%

Top 20: 100%

Top-5 click share

59%

Top 20: 99%

Open market

31%

  • Ideal19%
  • Toyrific18%
  • KreativeKraft11%
  • Global Gizmos8%
  • Thomas & Anca Club Supplies Ltd7%
  • Atoz6%

Demand

Bingo search demand

Weekly searches over the year, seasonality beneath. Pick a range.

50K30KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 6.1×

Search terms

Top Bingo search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • bingo184K/yr
  • bingo machine128K/yr
  • bingo game199K/yr
  • bingo set14K/yr
  • kids bingo12K/yr
  • bingo game set8K/yr
  • kids bingo game13K/yr
  • bingo ball machine5K/yr
  • bingo games8K/yr
  • bingo games for family10K/yr

Reviews and returns

What reviews say buyers love and hate about Bingo

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability14%−0.14

It broke after 3 mins of use

It broke almost immediately

Not that good it keeps falling to bits

Quality-Overall14%+0.18

Poor Quality

Not as good as it looks

Cheap and useless

Value For Money8%+0.14

Massively over priced

It's a bit pricey

Priced at £19.99. unless on offer

Ink Leakage7%−0.08

ink goes everywhere

red ink poured out across the dining room table

the ink spilled out

Size-Overall7%−0.04

Not fit for purpose

It looks bigger in picture than it is

The only downside is the balls are a little small

Love

Fun/Entertainment Experience33%+2.58

Fun game

Great Fun

Fun times

Quality-Overall14%+0.18

The bigo cards are good quality card

Good quality

Well made

Value For Money11%+0.14

Well worth the money

Excellent value

Very good value

Color8%+0.60

Colours are bright

Lovely colour

Excellent variation of colour choice

Advertised Vs Actual Product7%+0.56

does exactly as stated

As described, excellent

Does what is says

Return

1.0% Return rate 36% Fixable by listing

Size-Overall23%▅▄▆█▅▆

Not fit for purpose

It looks bigger in picture than it is

The only downside is the balls are a little small

Defective Material/Parts12%▁▇█▇▄▇

A piece from the black plastic board had snapped off

Functionality-Overall11%▆▃█▃▃▃
Quality-Overall8%▇█▄▄█▅

Poor Quality

Not as good as it looks

Cheap and useless

Strength5%▆█▃▄▄▁

FAQ

Common Bingo questions

Answered from the same tracked data.