68
bath toys
Launch itA $1.4M/yr market growing +8.0% this quarter with returns at 0.5% — clears our launch bar.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Brand share
Great46%top-5 brand share — no brand owns this niche
Competition
Great28%top-5 click share — an open shelf
Market size
Great£1.4M£1.4M/yr · 3.0M searches
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Good4.7%search→purchase rate — share of searches ending in a sale
Price range
Good£2.51–£28.68cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay2,452.94avg incumbent reviews — the moat a new listing must climb
Growth
Okay+8.0%90-day search growth — must beat 0% to launch
Avg price
Okay£10.12avg listing price — sweet spot $15–$100
Signals No Dominant Brand