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banana costume kids
Skip itSoft demand (-77.3% this quarter) — this niche doesn't clear our bar today.
Review moat
Great248.92avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Conversion
Great7.9%search→purchase rate — share of searches ending in a sale
Returns
Great1.9%return rate — above 5% kills the launch gate
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Avg price
Bad£8.78avg listing price — sweet spot $15–$100
Competition
Bad80%top-5 click share — a locked-up shelf
Market size
Bad£53K£53K/yr · 77K searches
Growth
Bad-77.3%90-day search growth — must beat 0% to launch
Price range
Bad£5.83–£14.81cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals Low Review Barrier