Skip to content

Banana Costume Kids

Fail

Demand is soft, at -77.3% this quarter, so Banana Costume Kids is a Fail.

Flapen Score
37
37 / 100
Ranks 1,274 of 1,773 Toys & Games niches · −7 vs the category median of 44
Market size
£53K/yr77K searches / yr
90-day growth
-77.3%search demand this quarter
Competition
80%top-5 click share · 9 brands · 27 sellers

Flapen Score

Banana Costume Kids against its category

The dotted line is the Toys & Games average. Past it, Banana Costume Kids is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Banana Costume Kids market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Banana Costume Kids 77K times last year and spent an estimated £53K. The top 5 brands take 88% of clicks. Flapen scores it 37 out of 100, a Fail.

01 · Demand

7.9% of searches ended in a purchase last week.

Shoppers searched for this 77K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 7.9% of those searches ended in a purchase. Searches in the last 90 days moved -77.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £53K a year.

Searches, last 12 months
77K
Growth, 90 days vs prior 90
-77.3%
Conversion, latest week
7.9%
Market size, estimated
£53Ka year
Top search term
banana costume kids26K searches a year

02 · Price

A sale here is worth £8.78.

Listings sell for £8.78 on average, from £5.83 to £14.81. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At £8.78 that is £878 to £2K a year per listing.

Average price
£8.78under the $15 to $100 sweet spot
Price range
£5.83–£14.81
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
£878–£2K
Returns
1.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

75% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 21.5% of listings are out of stock. The average listing ranks #1,377 within Fancy Dress. It carries 249 reviews at 4.13 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
100%
Out of stock, average day
21.5%
Average rank
#1,377in Fancy Dress
Average rating
4.13 starsAmazon United Kingdom average 4.36 stars
Average reviews
249per listing
Listings tracked
12

04 · Newcomers

Amazon counts 0 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 25 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
25 months

Products

Top Banana Costume Kids products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 80% of clicks. A locked shelf that new listings rarely crack.

£0£5K£11K£16K£21K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

9 rising

Sellers

27

Top-5 brand share

88%

Top 20: 100%

Top-5 click share

80%

Top 20: 100%

Open market

9%

  • EYWILYWI33%
  • HENBRANDT20%
  • AYBUY17%
  • SAIIURV13%
  • JBLJDWD6%
  • Matissa4%
  • Open — no brand owns it (3 brands, 9%)

Demand

Banana Costume Kids search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KSpike '26Prime Day '26NovDecJanFebMarAprMayJunJul

Peak months: Mar, Nov · busiest ÷ quietest = 19.6× · 9 of 12 months tracked

Search terms

Top Banana Costume Kids search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • banana costume kids26K/yr
  • kids banana costume22K/yr
  • banana costume kids 13-149K/yr
  • banana costume kids 11-129K/yr
  • childrens banana costume5K/yr
  • bannana costume kids6K/yr

Reviews and returns

What reviews say buyers love and hate about Banana Costume Kids

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall22%+0.17

Some reviews mention it looks cheap

Nothing spectacular

People moaning about quality

Size-Overall22%−0.13

Shoddy made and very small

Very small sizing

Hes standard size for 12 so any older I dont think it would fit

Durability11%−0.12

poor, dont think it will last more than five minutes once on so overall not very happy with the quality and cost

Stitch/Finish/Polish11%−0.12

Looks cheap and stitching shoddy

Thickness6%−0.06

Very thin

Love

Value For Money30%+3.05

Well worth the money

Good value for money

Good for price

Size-Overall24%−0.13

Good fit for a banana

Good sizing too

Great outfit, fit my 11 year old great

Advertised Vs Actual Product18%+0.49

It was exactly as it was described

Exactly what it shows in the picture, cant complain

Ok. As you'd expect

Quality-Overall10%+0.17

Great quality,

Great quality for the price, held shape, well a more foamy material than the thin ones

Cheap and good quality

Ease Of Use6%+0.56

Easy to use

Return

1.9% Return rate 63% Fixable by listing

Size-Overall60%▃▆▇█▇█

Shoddy made and very small

Very small sizing

Hes standard size for 12 so any older I dont think it would fit

Quality-Overall21%█▅▅▅▅▂

Some reviews mention it looks cheap

Nothing spectacular

People moaning about quality

Material Quality5%█▄▂▁▇▁

Really cheap thin papery fabric

Thin4%▁▇▆▁▁█
Strength2%▁▁█▁▁▁

FAQ

Common Banana Costume Kids questions

Answered from the same tracked data.