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Backgammon Set

Backgammon Set shows a sweet-spot price point ($25.35 avg), but soft demand (-7.3% this quarter) keeps it on the watch list.

Flapen Score

55
Worth a look
Market size 42Growth 21Conversion 42Competition 53Returns 73Price range 79Avg price 95Brand share 69Review moat 82Quality gap 62
This niche Category average

Is Backgammon Set profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Backgammon Set is a £218K/yr Amazon United Kingdom market (258K searches/yr). The top 5 brands hold 64% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 55/100.

Backgammon Set: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -7.3% over the last 90 days and 3.3% of searches end in a purchase.

£218K

revenue / yr

Units sold / yr10K
Search volume / yr-7.3%258K
Conversion rate3.3%
Avg price£25.35

Who owns the niche?

The top 5 brands hold 64% of demand, so 36% of the market is open.

36%

open market share

Brands · sellers18 · 35
Top-5 product click share53%
Open market36%
Avg brand age54 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 26 products

Sponsored placement85%
New entrants (1y)4· 1 succeeded
Avg rating4.4★
Avg reviews370

Top Backgammon Set products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.

£0£11K£22K£33K£44K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

18 falling

Sellers

35

Top-5 brand share

64%

Top 20: 100%

Top-5 click share

53%

Top 20: 93%

Open market

31%

  • Dosenstek21%
  • Queensell13%
  • Jaques of London12%
  • iPalamila10%
  • AevQuas8%
  • YZNlife5%

Backgammon Set demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume258KCVR3.3%Products26Brands18Top 5 Brands64%OOS Rate14.1%Rating4.4★Reviews370Avg BSR#169
23K18KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 4.3×

Top Backgammon Set search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • backgammon set126K/yr
  • backgammon79K/yr
  • backgammon sets luxury21K/yr
  • back gammon board game13K/yr
  • backgammon board8K/yr
  • wooden backgammon set7K/yr
  • back gammon4K/yr

What reviews say buyers love and hate about Backgammon Set

What buyers mention most, as a share of all reviews.

What buyers love

92% of reviews
Quality-Overall48%

It is of reasonable quality

Value For Money12%

Good value for the price

Gifting Purpose8%

It was a gift

Size-Overall7%

the set is a good travel size

Ease Of Use4%

Looks great and very easy to use

What buyers complain about

92% of reviews
Quality-Overall23%

Whole thing looks and feels cheap

Size-Overall19%

Too small

Instructions/User Manual/Troubleshooting12%

Absolutely atrocious rules guide

Weight Light8%

the pieces are so light

Magnetic Strength/Adsorption8%

the magnets dont hold particularly well

Backgammon Set return rate & reasons

Why buyers send it back, as a share of all return requests.

2.1%

Return rate

54%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
43%
2Quality-Overall
18%
3Defective Material/Parts
11%
4Material Quality
3%
5Color
3%

Common Backgammon Set questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Backgammon Set 55/100 on Amazon United Kingdom — Worth a look. The niche generates £218K/yr across 26 tracked products. 1 of 4 products launched in the last 360 days are still selling. Search demand moved -7.3% over the last 90 days.
Search demand for Backgammon Set on Amazon United Kingdom peaks in Nov–Dec, where the busiest month runs 4.3× the quietest.