Is backgammon set profitable to sell on Amazon United Kingdom?

The niche generates £218K/yr across 26 tracked products. 1 of 4 products launched in the last 360 days are still selling. 90-day search growth is -7.3%. Flapen's verdict: Worth a look (55/100).

How competitive is the backgammon set niche?

18 brands and 35 sellers compete. The top 5 products take 53% of clicks and top 5 brands hold 64% of demand.

What do buyers complain about in backgammon set?

Top complaints mined from reviews: Quality-Overall, Size-Overall, Instructions/User Manual/Troubleshooting. The return rate is 2.1%.

When does demand for backgammon set peak?

Demand peaks in Nov–Dec; the busiest month runs 4.3× the quietest.

What does it cost to enter the backgammon set niche?

Listings span £3.78–£58.68; the average listing price is £25.35 (sweet spot $15–$100). The average incumbent carries 370 reviews — the moat a new listing must climb.

backgammon set

Worth a look

Shows a sweet-spot price point ($25.35 avg), but soft demand (-7.3% this quarter) keeps it on the watch list.

Avg price

Incredible£25.35

avg listing price — sweet spot $15–$100

Review moat

Great369.92

avg incumbent reviews — the moat a new listing must climb

Price range

Great£3.78–£58.68

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Good2.1%

return rate — above 5% kills the launch gate

Brand share

Good64%

top-5 brand share — brands hold most of the demand

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Competition

Good53%

top-5 click share — leaders hold, buyers still browse

Market size

Okay£218K

£218K/yr · 258K searches

Conversion

Okay3.3%

search→purchase rate — share of searches ending in a sale

Growth

Bad-7.3%

90-day search growth — must beat 0% to launch

Signals Low Review Barrier

According to Flapen's Amazon United Kingdom niche tracking, backgammon set is a £218K/yr Amazon United Kingdom market (258K searches/yr). The top 5 brands hold 64% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 55/100.

Data updated Jul 29, 2026 · scored weekly · How we score niches

backgammon set market data

Units sold / yr: 8K–10K; avg 100–250/product
Revenue / yr: £203K–£254K; units × avg price
Conversion rate: 3.3%
Avg BSR: #169
Page quality: 0%
Prime: 100%
Sponsored: 85%
Out of stock: 14.1%
Avg brand age: 54 months
Avg seller age: 196 days

Competition & brand share

The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.

Brands

18 falling

Sellers

Top-5 brand share

64%

Top 20: 100%

Top-5 click share

53%

Top 20: 93%

Open market

31%

Dosenstek21%
Queensell13%
Jaques of London12%
iPalamila10%
AevQuas8%
YZNlife5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -7.3% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 4.3×

Open Trend

Top backgammon set search terms

backgammon set126K/yr -4.8%3.1% conv.
backgammon79K/yr -0.4%1.9% conv.
backgammon sets luxury21K/yr -34.8%1.6% conv.
back gammon board game13K/yr -14.7%4.2% conv.
backgammon board8K/yr -21.6%1.4% conv.
wooden backgammon set7K/yr -14.5%2.0% conv.
back gammon4K/yr -9.2%2.0% conv.

All search terms

Top backgammon set products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Backgammon Sets for Adults with Large 40cm Wooden Board Compact Foldable Design Perfect for Travel Includes Dice Classic Board Game for Home

Dosenstek£25.424.3★45 rev

Large Backgammon Sets for Adults - Classic Board Games for 2 Players Adults and Kids - Premium Backgammon Set 15 inch Board and 32 Pieces in Quality PU Leather Case - Gift for Man

Queensell£30.794.6★1,547 rev

Backgammon Set Backgammon Set with Premium Leather Case 11 inch backgammon board game with Acrylic Playing Pieces & Wooden Dice Cups Portable and backgammon travel sets for Adults and Kids

iPalamila£19.674.5★47 rev

15 Inch Backgammon Set 2 Players Travel Classic Backgammon Set with Portable Premium Leather Case Wooden Luxury Folding Puzzle Board game for Adults Board Game Tactical Board Game Ideas

AevQuas£23.464.9★41 rev

YZNlife Backgammon Set 2 players Classic Backgammon Board Game with Premium Leather Case Portable and backgammon travel sets for Adults and Kids (11 Inch)

YZNlife£17.764.8★20 rev

Newest

by launch date

Backgammon Set ZMCVOE 2 Players Back Gammon Board Game with Premium Leather Case Portable Travel Backgammon Set for Adults Family Gatherings (11 Inch)

ZMCVOE£16.7110 rev

7mo ago

Backgammon Sets for Adults with Large 40cm Wooden Board Compact Foldable Design Perfect for Travel Includes Dice Classic Board Game for Home

Dosenstek£25.4245 rev

8mo ago

Backgammon Sets for Adults with 15.7 Inch Wooden Board and Wooden Dice Cups | Large Folding Travel Game | Premium Portable Backgammon

Dosenstek£31.3427 rev

8mo ago

Backgammon | Classic Strategy Board Game in Premium Gift Box | Timeless Family & Travel Game Navy and Cream

Robert Frederick£8.613 rev

11mo ago

Large Backgammon Set for Adults Classic Board Game for 2 Players 15 Inch Premium Backgammon Board with Alcantara & Faux Leather Case 32 Playing Chips Dice Cups & Doubling Cube

Queensell£34.901,547 rev

1y ago

What buyers say about backgammon set

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall48%

“It is of reasonable quality”

Value For Money12%

“Good value for the price”

Gifting Purpose8%

“It was a gift”

Size-Overall7%

“the set is a good travel size”

Ease Of Use4%

“Looks great and very easy to use”

Durability3%

“This backgammon board has a solid wooden construction that feels durable and nicely finished”

Design-Overall3%

“I love the way it looks and feels”

Strength3%

“Sturdy”

Advertised Vs Actual Product3%

“Better than expected”

Shape/Style3%

“Beautiful, classy set”

What buyers complain about

Quality-Overall23%

“Whole thing looks and feels cheap”

Size-Overall19%

“Too small”

Instructions/User Manual/Troubleshooting12%

“Absolutely atrocious rules guide”

Weight Light8%

“the pieces are so light”

Magnetic Strength/Adsorption8%

“the magnets dont hold particularly well”

Durability8%

“Had the item for a couple of weeks when the carry handle to the case broke”

Value For Money6%

“disappointing at this price point”

Strength4%

“Very flimsy pieces and board”

Material Quality4%

“Whilst the set is still usable it appears to be made of poor quality materials”

Adhesion/Stickiness2%

“Overall quite disappointing with no real sign of craftmanship, for example, glue lines visible inside board”

Top return reasons

Size-Overall43%

Quality-Overall18%

Defective Material/Parts11%

Material Quality3%

Color3%

Value For Money2%

Advertised Vs Actual Product2%

Gifting Purpose2%

Product Condition1%

Functionality-Overall1%

Common questions

Is backgammon set profitable to sell on Amazon United Kingdom?: The niche generates £218K/yr across 26 tracked products. 1 of 4 products launched in the last 360 days are still selling. 90-day search growth is -7.3%. Flapen's verdict: Worth a look (55/100).
How competitive is the backgammon set niche?: 18 brands and 35 sellers compete. The top 5 products take 53% of clicks and top 5 brands hold 64% of demand.
What do buyers complain about in backgammon set?: Top complaints mined from reviews: Quality-Overall, Size-Overall, Instructions/User Manual/Troubleshooting. The return rate is 2.1%.
When does demand for backgammon set peak?: Demand peaks in Nov–Dec; the busiest month runs 4.3× the quietest.
What does it cost to enter the backgammon set niche?: Listings span £3.78–£58.68; the average listing price is £25.35 (sweet spot $15–$100). The average incumbent carries 370 reviews — the moat a new listing must climb.