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Backgammon Set

Maybe

Products sell for $25.35 on average, inside the sweet spot. But demand is soft, at -7.3% this quarter, so Backgammon Set is a Maybe.

Flapen Score
55
55 / 100
Top 16% of 1,773 Toys & Games niches · +11 vs the category median of 44
Market size
£218K/yr258K searches / yr
90-day growth
-7.3%search demand this quarter
Competition
53%top-5 click share · 18 brands · 35 sellers

Flapen Score

Backgammon Set against its category

The dotted line is the Toys & Games average. Past it, Backgammon Set is stronger. Inside it, weaker.

55Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Backgammon Set market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Backgammon Set 258K times last year and spent an estimated £218K. The top 5 brands take 64% of clicks. Demand peaks in Nov–Dec. Flapen scores it 55 out of 100, a Maybe.

01 · Demand

3.3% of searches ended in a purchase last week.

Shoppers searched for this 258K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.3% of those searches ended in a purchase. Searches in the last 90 days moved -7.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £218K a year.

Searches, last 12 months
258K
Growth, 90 days vs prior 90
-7.3%
Conversion, latest week
3.3%
Market size, estimated
£218Ka year
Peak month
December4.3× the quietest month
Top search term
backgammon set126K searches a year

02 · Price

A sale here is worth £25.35.

Listings sell for £25.35 on average, from £3.78 to £58.68. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At £25.35 that is £3K to £6K a year per listing.

Average price
£25.35inside the $15 to $100 sweet spot
Price range
£3.78–£58.68
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
100–250
Revenue per listing a year
£3K–£6K
Returns
2.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

85% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 14.1% of listings are out of stock. The average listing ranks #169 within Games & Accessories. It carries 370 reviews at 4.38 stars, so a new listing needs social proof before a better product.

Sponsored listings
85%
Prime listings
100%
Out of stock, average day
14.1%
Average rank
#169in Games & Accessories
Average rating
4.38 starsAmazon United Kingdom average 4.36 stars
Average reviews
370per listing
Listings tracked
26

04 · Newcomers

Amazon counts 1 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 54 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
1Amazon's first-year sales bar
Average brand age
54 months

Products

Top Backgammon Set products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 53% of clicks. Leaders hold, but buyers still shop past them.

£0£11K£22K£33K£44K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

18 falling

Sellers

35

Top-5 brand share

64%

Top 20: 100%

Top-5 click share

53%

Top 20: 93%

Open market

31%

  • Dosenstek21%
  • Queensell13%
  • Jaques of London12%
  • iPalamila10%
  • AevQuas8%
  • YZNlife5%

Demand

Backgammon Set search demand

Weekly searches over the year, seasonality beneath. Pick a range.

23K18KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 4.3×

Search terms

Top Backgammon Set search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • backgammon set126K/yr
  • backgammon79K/yr
  • backgammon sets luxury21K/yr
  • back gammon board game13K/yr
  • backgammon board8K/yr
  • wooden backgammon set7K/yr
  • back gammon4K/yr

Reviews and returns

What reviews say buyers love and hate about Backgammon Set

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall23%+2.85

Whole thing looks and feels cheap

Low quality

Quality not good

Size-Overall19%−0.07

Too small

But dice are small

Smaller than expected

Instructions/User Manual/Troubleshooting12%−0.10

Absolutely atrocious rules guide

however no one can follow the instructions

Weight Light8%−0.06

the pieces are so light

Magnetic Strength/Adsorption8%−0.02

the magnets dont hold particularly well

Love

Quality-Overall48%+2.85

It is of reasonable quality

A great well made set for the price

Decent quality

Value For Money12%+0.46

Good value for the price

Great value for money we'll buy it again for a present

Excellent Value for Money

Gifting Purpose8%+0.64

It was a gift

Great gift

Lovely gift for an xmas present

Size-Overall7%−0.07

the set is a good travel size

Perfect size and super quality

Good size board

Ease Of Use4%+0.28

Looks great and very easy to use

Easy to transport

Return

2.1% Return rate 54% Fixable by listing

Size-Overall43%▅█▆▆▇▆

Too small

But dice are small

Smaller than expected

Quality-Overall18%▅▅▅▄▆█

Whole thing looks and feels cheap

Low quality

Quality not good

Defective Material/Parts11%▁█▄█▃▃
Material Quality3%█▁▁▅▁▂

Whilst the set is still usable it appears to be made of poor quality materials

Color3%▆▁█▂▁▁

FAQ

Common Backgammon Set questions

Answered from the same tracked data.