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baby teddy
Skip itSoft demand (-10.6% this quarter) — this niche doesn't clear our bar today.
Returns
Great1.1%return rate — above 5% kills the launch gate
Competition
Good43%top-5 click share — leaders hold, buyers still browse
Conversion
Okay3.7%search→purchase rate — share of searches ending in a sale
Brand share
Okay79%top-5 brand share — brands hold most of the demand
Review moat
Okay3,573.28avg incumbent reviews — the moat a new listing must climb
Avg price
Okay£9.49avg listing price — sweet spot $15–$100
Price range
Okay£5.57–£18.27cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Market size
Bad£89K£89K/yr · 252K searches
Growth
Bad-10.6%90-day search growth — must beat 0% to launch