Baby Teddy
FailDemand is soft, at -10.6% this quarter, so Baby Teddy is a Fail.
- Flapen Score
- 42 / 100Ranks 971 of 1,773 Toys & Games niches · −2 vs the category median of 4442
- Market size
- £89K/yr252K searches / yr
- 90-day growth
- -10.6%search demand this quarter
- Competition
- 43%top-5 click share · 17 brands · 71 sellers
Flapen Score
Baby Teddy against its category
The dotted line is the Toys & Games average. Past it, Baby Teddy is stronger. Inside it, weaker.
Market
The Baby Teddy market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Baby Teddy 252K times last year and spent an estimated £89K. The top 5 brands take 79% of clicks. Demand peaks in Nov–Dec. Flapen scores it 42 out of 100, a Fail.
01 · Demand
An estimated 3.7% of those searches ended in a purchase.
Shoppers searched for this 252K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 3.7% of those searches ended in a purchase. Searches in the last 90 days moved -10.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £89K a year.
- Searches, last 12 months
- 252K
- Growth, 90 days vs prior 90
- -10.6%
- Conversion, latest week
- 3.7%
- Market size, estimated
- £89Ka year
- Peak month
- December2.3× the quietest month
- Top search term
- baby teddy50K searches a year
02 · Price
A sale here is worth £9.49.
Listings sell for £9.49 on average, from £5.57 to £18.27. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At £9.49 that is £949 to £2K a year per listing.
- Average price
- £9.49under the $15 to $100 sweet spot
- Price range
- £5.57–£18.27
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £949–£2K
- Returns
- 1.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
84% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 0.2% of listings are out of stock. The average listing ranks #172 within Baby & Toddler Toys. It carries 3,573 reviews at 4.61 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 84%
- Prime listings
- 88%
- Out of stock, average day
- 0.2%
- Average rank
- #172in Baby & Toddler Toys
- Average rating
- 4.61 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 3,573per listing
- Listings tracked
- 32
04 · Newcomers
1 of last year's 6 launches cleared the first-year sales bar.
6 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.
- Launched, last 12 months
- 6
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 38 months
Products
Top Baby Teddy products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 29, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Mamas & Papas Welcome to the World Small Beanie Toy Giraffe
- Price
- £8.18
- Rating
- 4.6/5
- Reviews
- 356
- Age
- 3y ago

Disney DN1460 Pooh & Friends Classic Winnie The Pooh Soft Toy Beige
- Price
- £10.43
- Rating
- 4.7/5
- Reviews
- 1,021
- Age
- 8y ago

Mamas & Papas Welcome to the World Beanie Toy Lamb
- Price
- £6.84
- Rating
- 4.4/5
- Reviews
- 383
- Age
- 5y ago

GUESS HOW MUCH I LOVE YOU HARE Brown
- Price
- £8.46
- Rating
- 4.8/5
- Reviews
- 5,893
- Age
- 12y ago

Classic Winnie the Pooh & Friends - Eeyore - Cuddly Donkey - Great as Gift for Newborn Baby Children and Toddlers - Soft Toy by Rainbow Designs
- Price
- £9.99
- Rating
- 4.7/5
- Reviews
- 497
- Age
- 8y ago
Trending
estimated 90-day click momentum
BabyTown BABY TOWN Baby Boys & Girls Animal Snuggle Comforter Blanket (White Elephant One Size)
- Price
- £6.29
- Rating
- 4.8/5
- Reviews
- 893
- Age
- 8y ago

Mamas & Papas Welcome to the World Small Beanie Toy Monty Monkey
- Price
- £8.29
- Rating
- 4.4/5
- Reviews
- 383
- Age
- 3y ago

CREVENT Soft Plush Animal Face Security Blankets for Boys and Girls Great Gifts for Birthday Baby Shower - Lion
- Price
- £7.83
- Rating
- 4.6/5
- Reviews
- 6,860
- Age
- 8mo ago

CREVENT Soft Plush Animal Face Security Blankets for Boys and Girls Great Gifts for Birthday Baby Shower - Elephant
- Price
- £8.03
- Rating
- 4.6/5
- Reviews
- 6,860
- Age
- 8mo ago

Me to You Tiny Tatty Teddy New Baby Girl Plush Bear In Bunny Onesie 10cm Bear - Official Collection Pink Grey
- Price
- £5.78
- Rating
- 4.6/5
- Reviews
- 12
- Age
- 10mo ago
Newest
by launch date
CREVENT Soft Plush Animal Face Security Blankets for Boys and Girls Great Gifts for Birthday Baby Shower - Lion
- Price
- £7.83
- Rating
- 4.6/5
- Reviews
- 6,860
- Age
- 8mo ago

CREVENT Soft Plush Animal Face Security Blankets for Boys and Girls Great Gifts for Birthday Baby Shower - Elephant
- Price
- £8.03
- Rating
- 4.6/5
- Reviews
- 6,860
- Age
- 8mo ago

Me to You Tiny Tatty Teddy New Baby Girl Plush Bear In Bunny Onesie 10cm Bear - Official Collection Pink Grey
- Price
- £5.78
- Rating
- 4.6/5
- Reviews
- 12
- Age
- 10mo ago

Me to You Tiny Tatty Teddy New Baby Boy Plush Bear In Bunny Onesie 10cm Bear - Official Collection Blue Grey
- Price
- £5.57
- Rating
- 4.2/5
- Reviews
- 7
- Age
- 10mo ago

Mamas & Papas Baby/Toddler Small Beanie Toy Welcome to the World Duckling
- Price
- £8.09
- Rating
- 4.6/5
- Reviews
- 356
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 43% of clicks. Leaders hold, but buyers still shop past them.
Brands
17 falling
Sellers
71
Est. top-5 brand share
79%
Top 20: 100%
Est. top-5 click share
43%
Top 20: 88%
Open market
17%
- Mamas & Papas37%
- Rainbow Designs22%
- UNMOT9%
- Me To You8%
- Fisher-Price4%
- CREVENT4%
- Open — no brand owns it (11 brands, 17%)
Demand
Baby Teddy search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 2.3×
Search terms
Top Baby Teddy search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- baby teddy50K/yr
- baby teddy for newborn27K/yr
- baby soft toys31K/yr
- soft toys for babies 0- 12 months27K/yr
- baby boy teddy12K/yr
- newborn teddy12K/yr
- newborn soft toys11K/yr
- baby soft toy11K/yr
- baby cuddly toy8K/yr
- jellycat baby7K/yr
Reviews and returns
What reviews say buyers love and hate about Baby Teddy
We read the reviews and the return reasons for every product selling here.
“Bigger than expected”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Baby Teddy questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









