Baby Teddy
FailDemand is soft, at -10.6% this quarter, so Baby Teddy is a Fail.
- Flapen Score
- 42 / 100Ranks 971 of 1,773 Toys & Games niches · −2 vs the category median of 4442
- Market size
- £89K/yr252K searches / yr
- 90-day growth
- -10.6%search demand this quarter
- Competition
- 43%top-5 click share · 17 brands · 71 sellers
Flapen Score
Baby Teddy against its category
The dotted line is the Toys & Games average. Past it, Baby Teddy is stronger. Inside it, weaker.
Market
The Baby Teddy market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Baby Teddy 252K times last year and spent an estimated £89K. The top 5 brands take 79% of clicks. Demand peaks in Nov–Dec. Flapen scores it 42 out of 100, a Fail.
01 · Demand
3.7% of searches ended in a purchase last week.
Shoppers searched for this 252K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.7% of those searches ended in a purchase. Searches in the last 90 days moved -10.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £89K a year.
- Searches, last 12 months
- 252K
- Growth, 90 days vs prior 90
- -10.6%
- Conversion, latest week
- 3.7%
- Market size, estimated
- £89Ka year
- Peak month
- December2.3× the quietest month
- Top search term
- baby teddy50K searches a year
02 · Price
A sale here is worth £9.49.
Listings sell for £9.49 on average, from £5.57 to £18.27. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At £9.49 that is £949 to £2K a year per listing.
- Average price
- £9.49under the $15 to $100 sweet spot
- Price range
- £5.57–£18.27
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £949–£2K
- Returns
- 1.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
84% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 0.2% of listings are out of stock. The average listing ranks #172 within Baby & Toddler Toys. It carries 3,573 reviews at 4.61 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 84%
- Prime listings
- 88%
- Out of stock, average day
- 0.2%
- Average rank
- #172in Baby & Toddler Toys
- Average rating
- 4.61 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 3,573per listing
- Listings tracked
- 32
04 · Newcomers
Amazon counts 1 of last year's 6 launches as successful.
6 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 38 months on average, so the names here are settling in.
- Launched, last 12 months
- 6
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 38 months
Products
Top Baby Teddy products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Mamas & Papas Welcome to the World Small Beanie Toy Giraffe
- Price
- £8.18
- Rating
- 4.6/5
- Reviews
- 356
- Age
- 3y ago

Disney DN1460 Pooh & Friends Classic Winnie The Pooh Soft Toy Beige
- Price
- £10.43
- Rating
- 4.7/5
- Reviews
- 1,021
- Age
- 8y ago

Mamas & Papas Welcome to the World Beanie Toy Lamb
- Price
- £6.84
- Rating
- 4.4/5
- Reviews
- 383
- Age
- 5y ago

GUESS HOW MUCH I LOVE YOU HARE Brown
- Price
- £8.46
- Rating
- 4.8/5
- Reviews
- 5,893
- Age
- 12y ago

Classic Winnie the Pooh & Friends - Eeyore - Cuddly Donkey - Great as Gift for Newborn Baby Children and Toddlers - Soft Toy by Rainbow Designs
- Price
- £9.99
- Rating
- 4.7/5
- Reviews
- 497
- Age
- 8y ago
Trending
90-day click momentum
BabyTown BABY TOWN Baby Boys & Girls Animal Snuggle Comforter Blanket (White Elephant One Size)
- Price
- £6.29
- Rating
- 4.8/5
- Reviews
- 893
- Age
- 8y ago

Mamas & Papas Welcome to the World Small Beanie Toy Monty Monkey
- Price
- £8.29
- Rating
- 4.4/5
- Reviews
- 383
- Age
- 3y ago

CREVENT Soft Plush Animal Face Security Blankets for Boys and Girls Great Gifts for Birthday Baby Shower - Lion
- Price
- £7.83
- Rating
- 4.6/5
- Reviews
- 6,860
- Age
- 8mo ago

CREVENT Soft Plush Animal Face Security Blankets for Boys and Girls Great Gifts for Birthday Baby Shower - Elephant
- Price
- £8.03
- Rating
- 4.6/5
- Reviews
- 6,860
- Age
- 8mo ago

Me to You Tiny Tatty Teddy New Baby Girl Plush Bear In Bunny Onesie 10cm Bear - Official Collection Pink Grey
- Price
- £5.78
- Rating
- 4.6/5
- Reviews
- 12
- Age
- 10mo ago
Newest
by launch date
CREVENT Soft Plush Animal Face Security Blankets for Boys and Girls Great Gifts for Birthday Baby Shower - Lion
- Price
- £7.83
- Rating
- 4.6/5
- Reviews
- 6,860
- Age
- 8mo ago

CREVENT Soft Plush Animal Face Security Blankets for Boys and Girls Great Gifts for Birthday Baby Shower - Elephant
- Price
- £8.03
- Rating
- 4.6/5
- Reviews
- 6,860
- Age
- 8mo ago

Me to You Tiny Tatty Teddy New Baby Girl Plush Bear In Bunny Onesie 10cm Bear - Official Collection Pink Grey
- Price
- £5.78
- Rating
- 4.6/5
- Reviews
- 12
- Age
- 10mo ago

Me to You Tiny Tatty Teddy New Baby Boy Plush Bear In Bunny Onesie 10cm Bear - Official Collection Blue Grey
- Price
- £5.57
- Rating
- 4.2/5
- Reviews
- 7
- Age
- 10mo ago

Mamas & Papas Baby/Toddler Small Beanie Toy Welcome to the World Duckling
- Price
- £8.09
- Rating
- 4.6/5
- Reviews
- 356
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 43% of clicks. Leaders hold, but buyers still shop past them.
Brands
17 falling
Sellers
71
Top-5 brand share
79%
Top 20: 100%
Top-5 click share
43%
Top 20: 88%
Open market
17%
- Mamas & Papas37%
- Rainbow Designs22%
- UNMOT9%
- Me To You8%
- Fisher-Price4%
- CREVENT4%
- Open — no brand owns it (11 brands, 17%)
Demand
Baby Teddy search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 2.3×
Search terms
Top Baby Teddy search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- baby teddy50K/yr
- baby teddy for newborn27K/yr
- baby soft toys31K/yr
- soft toys for babies 0- 12 months27K/yr
- baby boy teddy12K/yr
- newborn teddy12K/yr
- newborn soft toys11K/yr
- baby soft toy11K/yr
- baby cuddly toy8K/yr
- jellycat baby7K/yr
Reviews and returns
What reviews say buyers love and hate about Baby Teddy
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Bigger than expected
quite small
very small baby toy
Absolute rubbish
Awful quality
Cheaply made and will not be giving it to her baby
Quite expensive for what it is
Not worth the money
A little over priced
Dies within a month or two
Broke after a month
Broke after 6 weeks
Different textures and crackle noises
Noise doesnt stay on
Too quiet
Love
Excellent product
Good quality purchase for my newborn grandson
Seems well made and as described
Beautiful gift so soft
Blanket soft
Soft material, granddaughter loves it
We were very happy with the toy
Wonderful toy
Great Fun
Treasured Gift
Very appreciated gift
Perfect gift
Good price
Great value for money
Good value for money
Return
1.1% Return rate 54% Fixable by listing
Bigger than expected
quite small
very small baby toy
Absolute rubbish
Awful quality
Cheaply made and will not be giving it to her baby
flat like road kill - I was hoping to give this as a gift as a new born baby present so was a little disappointed
I'd be way too embarrassed to gift this to anyone
Very disappointed, this was intended to be a gift for a friends baby
Not the size stated
Wrong sizing info given
Looks totally different the picture
Different textures and crackle noises
Noise doesnt stay on
Too quiet
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Baby Teddy questions
Answered from the same tracked data.









