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Baby Teddy

Fail

Demand is soft, at -10.6% this quarter, so Baby Teddy is a Fail.

Flapen Score
42
42 / 100
Ranks 971 of 1,773 Toys & Games niches · −2 vs the category median of 44
Market size
£89K/yr252K searches / yr
90-day growth
-10.6%search demand this quarter
Competition
43%top-5 click share · 17 brands · 71 sellers

Flapen Score

Baby Teddy against its category

The dotted line is the Toys & Games average. Past it, Baby Teddy is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Baby Teddy market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Baby Teddy 252K times last year and spent an estimated £89K. The top 5 brands take 79% of clicks. Demand peaks in Nov–Dec. Flapen scores it 42 out of 100, a Fail.

01 · Demand

3.7% of searches ended in a purchase last week.

Shoppers searched for this 252K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.7% of those searches ended in a purchase. Searches in the last 90 days moved -10.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £89K a year.

Searches, last 12 months
252K
Growth, 90 days vs prior 90
-10.6%
Conversion, latest week
3.7%
Market size, estimated
£89Ka year
Peak month
December2.3× the quietest month
Top search term
baby teddy50K searches a year

02 · Price

A sale here is worth £9.49.

Listings sell for £9.49 on average, from £5.57 to £18.27. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At £9.49 that is £949 to £2K a year per listing.

Average price
£9.49under the $15 to $100 sweet spot
Price range
£5.57–£18.27
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
£949–£2K
Returns
1.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

84% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 0.2% of listings are out of stock. The average listing ranks #172 within Baby & Toddler Toys. It carries 3,573 reviews at 4.61 stars, so a new listing needs social proof before a better product.

Sponsored listings
84%
Prime listings
88%
Out of stock, average day
0.2%
Average rank
#172in Baby & Toddler Toys
Average rating
4.61 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,573per listing
Listings tracked
32

04 · Newcomers

Amazon counts 1 of last year's 6 launches as successful.

6 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
1Amazon's first-year sales bar
Average brand age
38 months

Products

Top Baby Teddy products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 43% of clicks. Leaders hold, but buyers still shop past them.

£0£4K£7K£11K£14K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

17 falling

Sellers

71

Top-5 brand share

79%

Top 20: 100%

Top-5 click share

43%

Top 20: 88%

Open market

17%

  • Mamas & Papas37%
  • Rainbow Designs22%
  • UNMOT9%
  • Me To You8%
  • Fisher-Price4%
  • CREVENT4%
  • Open — no brand owns it (11 brands, 17%)

Demand

Baby Teddy search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KHoliday '24Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 2.3×

Search terms

Top Baby Teddy search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • baby teddy50K/yr
  • baby teddy for newborn27K/yr
  • baby soft toys31K/yr
  • soft toys for babies 0- 12 months27K/yr
  • baby boy teddy12K/yr
  • newborn teddy12K/yr
  • newborn soft toys11K/yr
  • baby soft toy11K/yr
  • baby cuddly toy8K/yr
  • jellycat baby7K/yr

Reviews and returns

What reviews say buyers love and hate about Baby Teddy

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall25%−0.07

Bigger than expected

quite small

very small baby toy

Quality-Overall11%+0.19

Absolute rubbish

Awful quality

Cheaply made and will not be giving it to her baby

Value For Money6%+0.26

Quite expensive for what it is

Not worth the money

A little over priced

Durability5%−0.03

Dies within a month or two

Broke after a month

Broke after 6 weeks

Noise Level5%−0.01

Different textures and crackle noises

Noise doesnt stay on

Too quiet

Love

Quality-Overall20%+0.19

Excellent product

Good quality purchase for my newborn grandson

Seems well made and as described

Soft Feel19%

Beautiful gift so soft

Blanket soft

Soft material, granddaughter loves it

Fun/Entertainment Experience14%+0.70

We were very happy with the toy

Wonderful toy

Great Fun

Gifting Purpose11%+0.85

Treasured Gift

Very appreciated gift

Perfect gift

Value For Money9%+0.26

Good price

Great value for money

Good value for money

Return

1.1% Return rate 54% Fixable by listing

Size-Overall39%▆█▇▇▇▆

Bigger than expected

quite small

very small baby toy

Quality-Overall16%▆▄▅█▆▇

Absolute rubbish

Awful quality

Cheaply made and will not be giving it to her baby

Gifting Purpose6%▆▄█▄▃█

flat like road kill - I was hoping to give this as a gift as a new born baby present so was a little disappointed

I'd be way too embarrassed to gift this to anyone

Very disappointed, this was intended to be a gift for a friends baby

Advertised Vs Actual Product5%▆▂▄▃▄█

Not the size stated

Wrong sizing info given

Looks totally different the picture

Noise Level3%▁▇█▇▇█

Different textures and crackle noises

Noise doesnt stay on

Too quiet

FAQ

Common Baby Teddy questions

Answered from the same tracked data.