Baby Safe Paint
prices mostly outside the sweet spot ($3.28–$13.67) — Baby Safe Paint doesn't clear our bar today.
Flapen Score
Is Baby Safe Paint profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Baby Safe Paint is a £67K/yr Amazon United Kingdom market (108K searches/yr). The top 5 brands hold 83% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 36/100.
Baby Safe Paint: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -35.6% over the last 90 days and 7.1% of searches end in a purchase.
£67K
revenue / yr
Who owns the niche?
The top 5 brands hold 83% of demand, so 17% of the market is open.
17%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.
0/100
page quality · 17 products
Top Baby Safe Paint products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
CRAYOLA Washable Project Paint Painting Supplies for Kids 6 Count
- Price
- £3.28
- Rating
- 4.7/5
- Reviews
- 40,335
- Age
- 15y ago
KINSPORY Finger Paints 12 × 36 ml Tubes for Kids Boys Girls
- Price
- £7.12
- Rating
- 4.6/5
- Reviews
- 181
- Age
- 9mo ago
ABEIER Finger Paint for Toddlers Non-Toxic 12 Vibrant Colors (1.21fl oz) Baby Safe Paint for Hand and Feet Mess Free Art Supplies for Kids Preschool Learning Gifts Ages 3 4 5 6+
- Price
- £11.22
- Rating
- 4.5/5
- Reviews
- 595
- Age
- 3y ago
CRAYOLA Washable Kids Paint Set 10 Ct Children Arts & Crafts Supplies Creative Gifts
- Price
- £7.13
- Rating
- 4.8/5
- Reviews
- 20,837
- Age
- 15y ago
Taricor Baby Safe Paint for Handprints 75ml Baby Hand and Footprint Kit with Sponge Attachment Paw Print Kit for Dogs & Cats Non Toxic & Washable for Newborn Skin
- Price
- £6.81
- Rating
- 4.4/5
- Reviews
- 497
- Age
- 1y ago
Trending
90-day click momentum
ABEIER Washable Finger Paint for Toddlers 8 Colors x 2oz Baby Safe Paint for Hand and Feet Non-toxic Natural Vegetable Based Powder Art Supplies for Kids Preschool Learning Gifts Ages 3 4 5 6+
- Price
- £13.67
- Rating
- 4.5/5
- Reviews
- 595
- Age
- 6mo ago
KINSPORY Finger Paints 24 × 36 ml Tubes for Kids Boys Girls
- Price
- £9.46
- Rating
- 4.5/5
- Reviews
- 22
- Age
- 9mo ago
KINSPORY Finger Paints 12 × 36 ml Tubes for Kids Boys Girls
- Price
- £7.12
- Rating
- 4.6/5
- Reviews
- 181
- Age
- 9mo ago
Baby Hand and Footprint Kit Inkless Clean Touch Non-Toxic for Newborn Skin Keepsake for Boy or Girl Inkless Footprint Kit for Babies Dogs & Cats (Small (06 Months))
- Price
- £7.49
- Rating
- 4.4/5
- Reviews
- 505
- Age
- 9mo ago
TOGOU2S Finger Paints for Kids 12 Colours Washable Paint Set Baby Safe Non Toxic Toddler Paint 12 x 36ml Finger Painting Kit for Children Preschool Art Handprint and Footprint Crafts
- Price
- £10.69
- Rating
- 4.2/5
- Reviews
- 39
- Age
- 10mo ago
Newest
by launch dateABEIER Washable Finger Paint for Toddlers 8 Colors x 2oz Baby Safe Paint for Hand and Feet Non-toxic Natural Vegetable Based Powder Art Supplies for Kids Preschool Learning Gifts Ages 3 4 5 6+
- Price
- £13.67
- Rating
- 4.5/5
- Reviews
- 595
- Age
- 6mo ago
Nabance Baby Safe Paint for Handprints Non Toxic &Acid-Free Baby Paint for Hands and Feet with Sponge Attachment for Easy Colour Application Dog Paw Print Kit Easy to Wash Off 50ml/Tube (Black)
- Price
- £6.91
- Rating
- 4.6/5
- Reviews
- 29
- Age
- 6mo ago
BLOT Finger Paint Set 12 Colors 36ml Non-Toxic for Kids Toddlers
- Price
- £10.61
- Rating
- 4.1/5
- Reviews
- 45
- Age
- 8mo ago
KINSPORY Finger Paints 12 × 36 ml Tubes for Kids Boys Girls
- Price
- £7.12
- Rating
- 4.6/5
- Reviews
- 181
- Age
- 9mo ago
KINSPORY Finger Paints 24 × 36 ml Tubes for Kids Boys Girls
- Price
- £9.46
- Rating
- 4.5/5
- Reviews
- 22
- Age
- 9mo ago
Competition: brands, sellers & click share
The top 5 products take 69% of clicks — established leaders, but buyers still shop beyond them.
Brands
10 rising
Sellers
38
Top-5 brand share
83%
Top 20: 100%
Top-5 click share
69%
Top 20: 100%
Open market
13%
- CRAYOLA31%
- KINSPORY18%
- ABEIER17%
- TOGOU2S11%
- Taricor6%
- Nicpro4%
- Open — no brand owns it (4 brands, 13%)
Baby Safe Paint demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 4.5×
Top Baby Safe Paint search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- baby safe paint34K/yr
- baby safe paint for handprints18K/yr
- non toxic paint for babies11K/yr
- baby paint13K/yr
- baby paint for hands and feet11K/yr
- baby friendly paint7K/yr
- hand paint3K/yr
- baby friendly paint for handprints8K/yr
- baby safe paint for footprints3K/yr
What reviews say buyers love and hate about Baby Safe Paint
What buyers mention most, as a share of all reviews.
What buyers love
84% of reviews“Bright colours”
“Easy to use”
“Easy to clean up”
“Paints are lovely”
“Worth the money”
What buyers complain about
70% of reviews“its actually brown you get in the pack not black”
“The tubes are small”
“When you place babys hand and remove, you can only see that the black ink had spread throughout the card underneath, you will not get any prints on it”
“Not washable”
“so it's quite expensive for that”
Baby Safe Paint return rate & reasons
Why buyers send it back, as a share of all return requests.
0.2%
Return rate
52%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Baby Safe Paint questions
The questions sellers ask about this niche, answered from the tracked metrics.
Best Flapen score
The highest-scoring niches we track right now, across every category.
