Baby Safe Paint
FailPrices span $3.28–$13.67, mostly outside the sweet spot, so Baby Safe Paint is a Fail.
- Flapen Score
- 36 / 100Ranks 1,322 of 1,773 Toys & Games niches · −8 vs the category median of 4436
- Market size
- £67K/yr108K searches / yr
- 90-day growth
- -35.6%search demand this quarter
- Competition
- 69%top-5 click share · 10 brands · 38 sellers
Flapen Score
Baby Safe Paint against its category
The dotted line is the Toys & Games average. Past it, Baby Safe Paint is stronger. Inside it, weaker.
Market
The Baby Safe Paint market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Baby Safe Paint 108K times last year and spent an estimated £67K. The top 5 brands take 83% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 36 out of 100, a Fail.
01 · Demand
7.1% of searches ended in a purchase last week.
Shoppers searched for this 108K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 7.1% of those searches ended in a purchase. Searches in the last 90 days moved -35.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £67K a year.
- Searches, last 12 months
- 108K
- Growth, 90 days vs prior 90
- -35.6%
- Conversion, latest week
- 7.1%
- Market size, estimated
- £67Ka year
- Peak month
- October4.5× the quietest month
- Top search term
- baby safe paint34K searches a year
02 · Price
A sale here is worth £8.66.
Listings sell for £8.66 on average, from £3.28 to £13.67. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At £8.66 that is £2K to £4K a year per listing.
- Average price
- £8.66under the $15 to $100 sweet spot
- Price range
- £3.28–£13.67
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £2K–£4K
- Returns
- 0.2%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
82% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.2% of listings are out of stock. The average listing ranks #22 within Arts & Crafts. It carries 4,067 reviews at 4.48 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 82%
- Prime listings
- 100%
- Out of stock, average day
- 1.2%
- Average rank
- #22in Arts & Crafts
- Average rating
- 4.48 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 4,067per listing
- Listings tracked
- 17
04 · Newcomers
Amazon counts 2 of last year's 7 launches as successful.
7 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 50 months on average, so the names here are settling in.
- Launched, last 12 months
- 7
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 50 months
Products
Top Baby Safe Paint products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
CRAYOLA Washable Project Paint Painting Supplies for Kids 6 Count
- Price
- £3.28
- Rating
- 4.7/5
- Reviews
- 40,335
- Age
- 15y ago

KINSPORY Finger Paints 12 × 36 ml Tubes for Kids Boys Girls
- Price
- £7.12
- Rating
- 4.6/5
- Reviews
- 181
- Age
- 9mo ago

ABEIER Finger Paint for Toddlers Non-Toxic 12 Vibrant Colors (1.21fl oz) Baby Safe Paint for Hand and Feet Mess Free Art Supplies for Kids Preschool Learning Gifts Ages 3 4 5 6+
- Price
- £11.22
- Rating
- 4.5/5
- Reviews
- 595
- Age
- 3y ago

CRAYOLA Washable Kids Paint Set 10 Ct Children Arts & Crafts Supplies Creative Gifts
- Price
- £7.13
- Rating
- 4.8/5
- Reviews
- 20,837
- Age
- 15y ago

Taricor Baby Safe Paint for Handprints 75ml Baby Hand and Footprint Kit with Sponge Attachment Paw Print Kit for Dogs & Cats Non Toxic & Washable for Newborn Skin
- Price
- £6.81
- Rating
- 4.4/5
- Reviews
- 497
- Age
- 1y ago
Trending
90-day click momentum
ABEIER Washable Finger Paint for Toddlers 8 Colors x 2oz Baby Safe Paint for Hand and Feet Non-toxic Natural Vegetable Based Powder Art Supplies for Kids Preschool Learning Gifts Ages 3 4 5 6+
- Price
- £13.67
- Rating
- 4.5/5
- Reviews
- 595
- Age
- 6mo ago

KINSPORY Finger Paints 24 × 36 ml Tubes for Kids Boys Girls
- Price
- £9.46
- Rating
- 4.5/5
- Reviews
- 22
- Age
- 9mo ago

KINSPORY Finger Paints 12 × 36 ml Tubes for Kids Boys Girls
- Price
- £7.12
- Rating
- 4.6/5
- Reviews
- 181
- Age
- 9mo ago

Baby Hand and Footprint Kit Inkless Clean Touch Non-Toxic for Newborn Skin Keepsake for Boy or Girl Inkless Footprint Kit for Babies Dogs & Cats (Small (06 Months))
- Price
- £7.49
- Rating
- 4.4/5
- Reviews
- 505
- Age
- 9mo ago

TOGOU2S Finger Paints for Kids 12 Colours Washable Paint Set Baby Safe Non Toxic Toddler Paint 12 x 36ml Finger Painting Kit for Children Preschool Art Handprint and Footprint Crafts
- Price
- £10.69
- Rating
- 4.2/5
- Reviews
- 39
- Age
- 10mo ago
Newest
by launch date
ABEIER Washable Finger Paint for Toddlers 8 Colors x 2oz Baby Safe Paint for Hand and Feet Non-toxic Natural Vegetable Based Powder Art Supplies for Kids Preschool Learning Gifts Ages 3 4 5 6+
- Price
- £13.67
- Rating
- 4.5/5
- Reviews
- 595
- Age
- 6mo ago

Nabance Baby Safe Paint for Handprints Non Toxic &Acid-Free Baby Paint for Hands and Feet with Sponge Attachment for Easy Colour Application Dog Paw Print Kit Easy to Wash Off 50ml/Tube (Black)
- Price
- £6.91
- Rating
- 4.6/5
- Reviews
- 29
- Age
- 6mo ago

BLOT Finger Paint Set 12 Colors 36ml Non-Toxic for Kids Toddlers
- Price
- £10.61
- Rating
- 4.1/5
- Reviews
- 45
- Age
- 8mo ago

KINSPORY Finger Paints 12 × 36 ml Tubes for Kids Boys Girls
- Price
- £7.12
- Rating
- 4.6/5
- Reviews
- 181
- Age
- 9mo ago

KINSPORY Finger Paints 24 × 36 ml Tubes for Kids Boys Girls
- Price
- £9.46
- Rating
- 4.5/5
- Reviews
- 22
- Age
- 9mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 69% of clicks. Leaders hold, but buyers still shop past them.
Brands
10 rising
Sellers
38
Top-5 brand share
83%
Top 20: 100%
Top-5 click share
69%
Top 20: 100%
Open market
13%
- CRAYOLA31%
- KINSPORY18%
- ABEIER17%
- TOGOU2S11%
- Taricor6%
- Nicpro4%
- Open — no brand owns it (4 brands, 13%)
Demand
Baby Safe Paint search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 4.5×
Search terms
Top Baby Safe Paint search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- baby safe paint34K/yr
- baby safe paint for handprints18K/yr
- non toxic paint for babies11K/yr
- baby paint13K/yr
- baby paint for hands and feet11K/yr
- baby friendly paint7K/yr
- hand paint3K/yr
- baby friendly paint for handprints8K/yr
- baby safe paint for footprints3K/yr
Reviews and returns
What reviews say buyers love and hate about Baby Safe Paint
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
its actually brown you get in the pack not black
Too dark
whereas offering a different colour may have been better
The tubes are small
Small
Small bottles
When you place babys hand and remove, you can only see that the black ink had spread throughout the card underneath, you will not get any prints on it
Nothing can out on the prints
Not 100% satisfied because it dosent take good print
Not washable
Hard to clean
Very messy
so it's quite expensive for that
Waste of money
Complete and utter waste of my time and money
Love
Bright colours
Vibrant colours
Colours are beautiful
Easy to use
It is easy to apply
The tubes are easy to use
Easy to clean up
Easy to Clean
Easy to wash off
Paints are lovely
Really good paint
Great pots of paint
Worth the money
Good Value
Good value for money
Return
0.2% Return rate 52% Fixable by listing
The tubes are small
Small
Small bottles
its actually brown you get in the pack not black
Too dark
whereas offering a different colour may have been better
The listing states that these have a satin finish but I found this not to be accurate
These are advertised as washable finger paints, but they absolutely are not
Washable? Advertised as washable paint but this wasnt the case.
The paint was a little gloopy
some of the paint wouldnt come off our hands even after repeated washing
Lumpy food puree labelled as paint
so it's quite expensive for that
Waste of money
Complete and utter waste of my time and money
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Baby Safe Paint questions
Answered from the same tracked data.









