Baby Safe Paint
FailPrices span $3.28–$13.67, mostly outside the sweet spot, so Baby Safe Paint is a Fail.
- Flapen Score
- 36 / 100Ranks 1,322 of 1,773 Toys & Games niches · −8 vs the category median of 4436
- Market size
- £67K/yr108K searches / yr
- 90-day growth
- -35.6%search demand this quarter
- Competition
- 69%top-5 click share · 10 brands · 38 sellers
Flapen Score
Baby Safe Paint against its category
The dotted line is the Toys & Games average. Past it, Baby Safe Paint is stronger. Inside it, weaker.
Market
The Baby Safe Paint market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Baby Safe Paint 108K times last year and spent an estimated £67K. The top 5 brands take 83% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 36 out of 100, a Fail.
01 · Demand
An estimated 7.1% of those searches ended in a purchase.
Shoppers searched for this 108K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 7.1% of those searches ended in a purchase. Searches in the last 90 days moved -35.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £67K a year.
- Searches, last 12 months
- 108K
- Growth, 90 days vs prior 90
- -35.6%
- Conversion, latest week
- 7.1%
- Market size, estimated
- £67Ka year
- Peak month
- October4.5× the quietest month
- Top search term
- baby safe paint34K searches a year
02 · Price
A sale here is worth £8.66.
Listings sell for £8.66 on average, from £3.28 to £13.67. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At £8.66 that is £2K to £4K a year per listing.
- Average price
- £8.66under the $15 to $100 sweet spot
- Price range
- £3.28–£13.67
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £2K–£4K
- Returns
- 0.2%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
82% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.2% of listings are out of stock. The average listing ranks #22 within Arts & Crafts. It carries 4,067 reviews at 4.48 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 82%
- Prime listings
- 100%
- Out of stock, average day
- 1.2%
- Average rank
- #22in Arts & Crafts
- Average rating
- 4.48 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 4,067per listing
- Listings tracked
- 17
04 · Newcomers
2 of last year's 7 launches cleared the first-year sales bar.
7 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 50 months on average, so the names here are settling in.
- Launched, last 12 months
- 7
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 50 months
Products
Top Baby Safe Paint products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 29, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
CRAYOLA Washable Project Paint Painting Supplies for Kids 6 Count
- Price
- £3.28
- Rating
- 4.7/5
- Reviews
- 40,335
- Age
- 15y ago

KINSPORY Finger Paints 12 × 36 ml Tubes for Kids Boys Girls
- Price
- £7.12
- Rating
- 4.6/5
- Reviews
- 181
- Age
- 9mo ago

ABEIER Finger Paint for Toddlers Non-Toxic 12 Vibrant Colors (1.21fl oz) Baby Safe Paint for Hand and Feet Mess Free Art Supplies for Kids Preschool Learning Gifts Ages 3 4 5 6+
- Price
- £11.22
- Rating
- 4.5/5
- Reviews
- 595
- Age
- 3y ago

CRAYOLA Washable Kids Paint Set 10 Ct Children Arts & Crafts Supplies Creative Gifts
- Price
- £7.13
- Rating
- 4.8/5
- Reviews
- 20,837
- Age
- 15y ago

Taricor Baby Safe Paint for Handprints 75ml Baby Hand and Footprint Kit with Sponge Attachment Paw Print Kit for Dogs & Cats Non Toxic & Washable for Newborn Skin
- Price
- £6.81
- Rating
- 4.4/5
- Reviews
- 497
- Age
- 1y ago
Trending
estimated 90-day click momentum
ABEIER Washable Finger Paint for Toddlers 8 Colors x 2oz Baby Safe Paint for Hand and Feet Non-toxic Natural Vegetable Based Powder Art Supplies for Kids Preschool Learning Gifts Ages 3 4 5 6+
- Price
- £13.67
- Rating
- 4.5/5
- Reviews
- 595
- Age
- 6mo ago

KINSPORY Finger Paints 24 × 36 ml Tubes for Kids Boys Girls
- Price
- £9.46
- Rating
- 4.5/5
- Reviews
- 22
- Age
- 9mo ago

KINSPORY Finger Paints 12 × 36 ml Tubes for Kids Boys Girls
- Price
- £7.12
- Rating
- 4.6/5
- Reviews
- 181
- Age
- 9mo ago

Baby Hand and Footprint Kit Inkless Clean Touch Non-Toxic for Newborn Skin Keepsake for Boy or Girl Inkless Footprint Kit for Babies Dogs & Cats (Small (06 Months))
- Price
- £7.49
- Rating
- 4.4/5
- Reviews
- 505
- Age
- 9mo ago

TOGOU2S Finger Paints for Kids 12 Colours Washable Paint Set Baby Safe Non Toxic Toddler Paint 12 x 36ml Finger Painting Kit for Children Preschool Art Handprint and Footprint Crafts
- Price
- £10.69
- Rating
- 4.2/5
- Reviews
- 39
- Age
- 10mo ago
Newest
by launch date
ABEIER Washable Finger Paint for Toddlers 8 Colors x 2oz Baby Safe Paint for Hand and Feet Non-toxic Natural Vegetable Based Powder Art Supplies for Kids Preschool Learning Gifts Ages 3 4 5 6+
- Price
- £13.67
- Rating
- 4.5/5
- Reviews
- 595
- Age
- 6mo ago

Nabance Baby Safe Paint for Handprints Non Toxic &Acid-Free Baby Paint for Hands and Feet with Sponge Attachment for Easy Colour Application Dog Paw Print Kit Easy to Wash Off 50ml/Tube (Black)
- Price
- £6.91
- Rating
- 4.6/5
- Reviews
- 29
- Age
- 6mo ago

BLOT Finger Paint Set 12 Colors 36ml Non-Toxic for Kids Toddlers
- Price
- £10.61
- Rating
- 4.1/5
- Reviews
- 45
- Age
- 8mo ago

KINSPORY Finger Paints 12 × 36 ml Tubes for Kids Boys Girls
- Price
- £7.12
- Rating
- 4.6/5
- Reviews
- 181
- Age
- 9mo ago

KINSPORY Finger Paints 24 × 36 ml Tubes for Kids Boys Girls
- Price
- £9.46
- Rating
- 4.5/5
- Reviews
- 22
- Age
- 9mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 69% of clicks. Leaders hold, but buyers still shop past them.
Brands
10 rising
Sellers
38
Est. top-5 brand share
83%
Top 20: 100%
Est. top-5 click share
69%
Top 20: 100%
Open market
13%
- CRAYOLA31%
- KINSPORY18%
- ABEIER17%
- TOGOU2S11%
- Taricor6%
- Nicpro4%
- Open — no brand owns it (4 brands, 13%)
Demand
Baby Safe Paint search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 4.5×
Search terms
Top Baby Safe Paint search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- baby safe paint34K/yr
- baby safe paint for handprints18K/yr
- non toxic paint for babies11K/yr
- baby paint13K/yr
- baby paint for hands and feet11K/yr
- baby friendly paint7K/yr
- hand paint3K/yr
- baby friendly paint for handprints8K/yr
- baby safe paint for footprints3K/yr
Reviews and returns
What reviews say buyers love and hate about Baby Safe Paint
We read the reviews and the return reasons for every product selling here.
“its actually brown you get in the pack not black”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
14 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Baby Safe Paint questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









