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Baby Safe Paint

Fail

Prices span $3.28–$13.67, mostly outside the sweet spot, so Baby Safe Paint is a Fail.

Flapen Score
36
36 / 100
Ranks 1,322 of 1,773 Toys & Games niches · −8 vs the category median of 44
Market size
£67K/yr108K searches / yr
90-day growth
-35.6%search demand this quarter
Competition
69%top-5 click share · 10 brands · 38 sellers

Flapen Score

Baby Safe Paint against its category

The dotted line is the Toys & Games average. Past it, Baby Safe Paint is stronger. Inside it, weaker.

36Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Baby Safe Paint market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Baby Safe Paint 108K times last year and spent an estimated £67K. The top 5 brands take 83% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 36 out of 100, a Fail.

01 · Demand

7.1% of searches ended in a purchase last week.

Shoppers searched for this 108K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 7.1% of those searches ended in a purchase. Searches in the last 90 days moved -35.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £67K a year.

Searches, last 12 months
108K
Growth, 90 days vs prior 90
-35.6%
Conversion, latest week
7.1%
Market size, estimated
£67Ka year
Peak month
October4.5× the quietest month
Top search term
baby safe paint34K searches a year

02 · Price

A sale here is worth £8.66.

Listings sell for £8.66 on average, from £3.28 to £13.67. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At £8.66 that is £2K to £4K a year per listing.

Average price
£8.66under the $15 to $100 sweet spot
Price range
£3.28–£13.67
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
£2K–£4K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

82% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.2% of listings are out of stock. The average listing ranks #22 within Arts & Crafts. It carries 4,067 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
82%
Prime listings
100%
Out of stock, average day
1.2%
Average rank
#22in Arts & Crafts
Average rating
4.48 starsAmazon United Kingdom average 4.36 stars
Average reviews
4,067per listing
Listings tracked
17

04 · Newcomers

Amazon counts 2 of last year's 7 launches as successful.

7 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months
7
Successful launches
2Amazon's first-year sales bar
Average brand age
50 months

Products

Top Baby Safe Paint products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 69% of clicks. Leaders hold, but buyers still shop past them.

£0£7K£13K£20K£27K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 rising

Sellers

38

Top-5 brand share

83%

Top 20: 100%

Top-5 click share

69%

Top 20: 100%

Open market

13%

  • CRAYOLA31%
  • KINSPORY18%
  • ABEIER17%
  • TOGOU2S11%
  • Taricor6%
  • Nicpro4%
  • Open — no brand owns it (4 brands, 13%)

Demand

Baby Safe Paint search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '24Holiday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 4.5×

Search terms

Top Baby Safe Paint search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • baby safe paint34K/yr
  • baby safe paint for handprints18K/yr
  • non toxic paint for babies11K/yr
  • baby paint13K/yr
  • baby paint for hands and feet11K/yr
  • baby friendly paint7K/yr
  • hand paint3K/yr
  • baby friendly paint for handprints8K/yr
  • baby safe paint for footprints3K/yr

Reviews and returns

What reviews say buyers love and hate about Baby Safe Paint

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Color14%−0.03

its actually brown you get in the pack not black

Too dark

whereas offering a different colour may have been better

Size-Overall13%−0.02

The tubes are small

Small

Small bottles

Print Quality12%−0.09

When you place babys hand and remove, you can only see that the black ink had spread throughout the card underneath, you will not get any prints on it

Nothing can out on the prints

Not 100% satisfied because it dosent take good print

Ease Of Cleaning9%+0.71

Not washable

Hard to clean

Very messy

Value For Money6%0.00

so it's quite expensive for that

Waste of money

Complete and utter waste of my time and money

Love

Color21%−0.03

Bright colours

Vibrant colours

Colours are beautiful

Ease Of Use12%+1.07

Easy to use

It is easy to apply

The tubes are easy to use

Ease Of Cleaning12%+0.71

Easy to clean up

Easy to Clean

Easy to wash off

Paint Quality10%+0.67

Paints are lovely

Really good paint

Great pots of paint

Value For Money9%0.00

Worth the money

Good Value

Good value for money

Return

0.2% Return rate 52% Fixable by listing

Size-Overall21%▁▅▄▄█▅

The tubes are small

Small

Small bottles

Color15%█▂▃▄▂▂

its actually brown you get in the pack not black

Too dark

whereas offering a different colour may have been better

Advertised Vs Actual Product13%▅▂▆█▃▅

The listing states that these have a satin finish but I found this not to be accurate

These are advertised as washable finger paints, but they absolutely are not

Washable? Advertised as washable paint but this wasnt the case.

Paint Quality12%▁▇▆▁▃█

The paint was a little gloopy

some of the paint wouldnt come off our hands even after repeated washing

Lumpy food puree labelled as paint

Value For Money8%▁▆▇▅█▁

so it's quite expensive for that

Waste of money

Complete and utter waste of my time and money

FAQ

Common Baby Safe Paint questions

Answered from the same tracked data.