baby safe paint
Skip itPrices mostly outside the sweet spot ($3.28–$13.67) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Conversion
Great7.1%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay83%top-5 brand share — brands hold most of the demand
Competition
Okay69%top-5 click share — leaders hold, buyers still browse
Review moat
Bad4,066.88avg incumbent reviews — the moat a new listing must climb
Avg price
Bad£8.66avg listing price — sweet spot $15–$100
Market size
Bad£67K£67K/yr · 108K searches
Growth
Bad-35.6%90-day search growth — must beat 0% to launch
Price range
Bad£3.28–£13.67cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, baby safe paint is a £67K/yr Amazon United Kingdom market (108K searches/yr). The top 5 brands hold 83% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 36/100.
Data updated Jul 29, 2026 · scored weekly · How we score niches
baby safe paint market data
- Units sold / yr
- 6K–8K
- avg 250–500/product
- Revenue / yr
- £52K–£69K
- units × avg price
- Conversion rate
- 7.1%
- Avg BSR
- #22
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 82%
- Out of stock
- 1.2%
- Avg brand age
- 50 months
- Avg seller age
- 191 days
Competition & brand share
The top 5 products take 69% of clicks — established leaders, but buyers still shop beyond them.Brands
10 rising
Sellers
38
Top-5 brand share
83%
Top 20: 100%
Top-5 click share
69%
Top 20: 100%
Open market
13%
- CRAYOLA31%
- KINSPORY18%
- ABEIER17%
- TOGOU2S11%
- Taricor6%
- Nicpro4%
- Open — no brand owns it (4 brands, 13%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -35.6% search growth over the last 90 days.Peak months: Oct, Nov, Dec · busiest ÷ quietest = 4.5×
Top baby safe paint search terms
- baby safe paint34K/yr
- baby safe paint for handprints18K/yr
- non toxic paint for babies11K/yr
- baby paint13K/yr
- baby paint for hands and feet11K/yr
- baby friendly paint7K/yr
- hand paint3K/yr
- baby friendly paint for handprints8K/yr
- baby safe paint for footprints3K/yr
Top baby safe paint products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 17 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
CRAYOLA Washable Project Paint Painting Supplies for Kids 6 Count
CRAYOLA£3.284.7★40,335 rev
KINSPORY Finger Paints 12 × 36 ml Tubes for Kids Boys Girls
KINSPORY£7.124.6★181 rev
ABEIER Finger Paint for Toddlers Non-Toxic 12 Vibrant Colors (1.21fl oz) Baby Safe Paint for Hand and Feet Mess Free Art Supplies for Kids Preschool Learning Gifts Ages 3 4 5 6+
ABEIER£11.224.5★595 rev
CRAYOLA Washable Kids Paint Set 10 Ct Children Arts & Crafts Supplies Creative Gifts
CRAYOLA£7.134.8★20,837 rev
Taricor Baby Safe Paint for Handprints 75ml Baby Hand and Footprint Kit with Sponge Attachment Paw Print Kit for Dogs & Cats Non Toxic & Washable for Newborn Skin
Taricor£6.814.4★497 rev
Newest
by launch date
ABEIER Washable Finger Paint for Toddlers 8 Colors x 2oz Baby Safe Paint for Hand and Feet Non-toxic Natural Vegetable Based Powder Art Supplies for Kids Preschool Learning Gifts Ages 3 4 5 6+
ABEIER£13.67595 rev
Nabance Baby Safe Paint for Handprints Non Toxic &Acid-Free Baby Paint for Hands and Feet with Sponge Attachment for Easy Colour Application Dog Paw Print Kit Easy to Wash Off 50ml/Tube (Black)
Nabance£6.9129 rev
BLOT Finger Paint Set 12 Colors 36ml Non-Toxic for Kids Toddlers
BLOT£10.6145 rev
KINSPORY Finger Paints 12 × 36 ml Tubes for Kids Boys Girls
KINSPORY£7.12181 rev
KINSPORY Finger Paints 24 × 36 ml Tubes for Kids Boys Girls
KINSPORY£9.4622 rev
Trending
90-day click momentumABEIER Washable Finger Paint for Toddlers 8 Colors x 2oz Baby Safe Paint for Hand and Feet Non-toxic Natural Vegetable Based Powder Art Supplies for Kids Preschool Learning Gifts Ages 3 4 5 6+
ABEIER£13.674.5★
KINSPORY Finger Paints 24 × 36 ml Tubes for Kids Boys Girls
KINSPORY£9.464.5★
KINSPORY Finger Paints 12 × 36 ml Tubes for Kids Boys Girls
KINSPORY£7.124.6★
Baby Hand and Footprint Kit Inkless Clean Touch Non-Toxic for Newborn Skin Keepsake for Boy or Girl Inkless Footprint Kit for Babies Dogs & Cats (Small (06 Months))
Babywak£7.494.4★
TOGOU2S Finger Paints for Kids 12 Colours Washable Paint Set Baby Safe Non Toxic Toddler Paint 12 x 36ml Finger Painting Kit for Children Preschool Art Handprint and Footprint Crafts
TOGOU2S£10.694.2★
What buyers say about baby safe paint
What buyers praise and complain about, mined from review topics.What buyers love
“Bright colours”
“Easy to use”
“Easy to clean up”
“Paints are lovely”
“Worth the money”
“Great quality, vibrant and easy to wash off”
“Good paint”
“The prints come out beautifully”
“It is a great consistency”
“The tubes are also a handy size”
What buyers complain about
“its actually brown you get in the pack not black”
“The tubes are small”
“When you place babys hand and remove, you can only see that the black ink had spread throughout the card underneath, you will not get any prints on it”
“Not washable”
“so it's quite expensive for that”
“The listing states that these have a satin finish but I found this not to be accurate”
“I also found it difficult to use”
“The paint was a little gloopy”
“Hardly works”
“I can't believe this is Crayola quality”
Top return reasons
Common questions
- Is baby safe paint profitable to sell on Amazon United Kingdom?
- The niche generates £67K/yr across 17 tracked products. 2 of 7 products launched in the last 360 days are still selling. 90-day search growth is -35.6%. Flapen's verdict: Skip it (36/100).
- How competitive is the baby safe paint niche?
- 10 brands and 38 sellers compete. The top 5 products take 69% of clicks and top 5 brands hold 83% of demand.
- What do buyers complain about in baby safe paint?
- Top complaints mined from reviews: Color, Size-Overall, Print Quality. The return rate is 0.2%.
- When does demand for baby safe paint peak?
- Demand peaks in Oct–Nov–Dec; the busiest month runs 4.5× the quietest.
- What does it cost to enter the baby safe paint niche?
- Listings span £3.28–£13.67; the average listing price is £8.66 (sweet spot $15–$100). The average incumbent carries 4,067 reviews — the moat a new listing must climb.