40
baby doll bath
Skip itA small market ($15K/yr) — this niche doesn't clear our bar today.
Returns
Great1.1%return rate — above 5% kills the launch gate
Review moat
Great242.74avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Avg price
Good£14.85avg listing price — sweet spot $15–$100
Price range
Good£6.57–£27.72cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay61%top-5 click share — leaders hold, buyers still browse
Conversion
Okay2.2%search→purchase rate — share of searches ending in a sale
Brand share
Bad92%top-5 brand share — brand-locked demand
Growth
Bad-36.8%90-day search growth — must beat 0% to launch
Market size
Bad£15K£15K/yr · 46K searches
Signals Low Review Barrier