Baby Doll Bath
FailShoppers spend only $15K a year here, so Baby Doll Bath is a Fail.
- Flapen Score
- 40 / 100Ranks 1,079 of 1,773 Toys & Games niches · −4 vs the category median of 4440
- Market size
- £15K/yr46K searches / yr
- 90-day growth
- -36.8%search demand this quarter
- Competition
- 61%top-5 click share · 10 brands · 45 sellers
Flapen Score
Baby Doll Bath against its category
The dotted line is the Toys & Games average. Past it, Baby Doll Bath is stronger. Inside it, weaker.
Market
The Baby Doll Bath market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Baby Doll Bath 46K times last year and spent an estimated £15K. The top 5 brands take 92% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 40 out of 100, a Fail.
01 · Demand
2.2% of searches ended in a purchase last week.
Shoppers searched for this 46K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.2% of those searches ended in a purchase. Searches in the last 90 days moved -36.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £15K a year.
- Searches, last 12 months
- 46K
- Growth, 90 days vs prior 90
- -36.8%
- Conversion, latest week
- 2.2%
- Market size, estimated
- £15Ka year
- Peak month
- December6.3× the quietest month
- Top search term
- baby doll bath16K searches a year
02 · Price
A sale here is worth £14.85.
Listings sell for £14.85 on average, from £6.57 to £27.72. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At £14.85 that is £0 to £1K a year per listing.
- Average price
- £14.85under the $15 to $100 sweet spot
- Price range
- £6.57–£27.72
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 1K–1K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£1K
- Returns
- 1.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
58% of listings pay for placement with sponsored ads. 79% ship with Prime. On an average day, 17.9% of listings are out of stock. The average listing ranks #473 within Baby & Toddler Toys. It carries 243 reviews at 4.25 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 58%
- Prime listings
- 79%
- Out of stock, average day
- 17.9%
- Average rank
- #473in Baby & Toddler Toys
- Average rating
- 4.25 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 243per listing
- Listings tracked
- 19
04 · Newcomers
Amazon counts 1 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 34 months
Products
Top Baby Doll Bath products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
BiBi Doll Bathtub for Dolls Baby Doll Bath Set Soap with Holder Soap Dispenser Bath Sponge Duck & More Accessories Pretend Role Play Toy for Children 3 Years +
- Price
- £12.43
- Rating
- 4.4/5
- Reviews
- 47
- Age
- 2y ago

BiBi Doll Bath Feeding Set Baby Doll Accessories 8pcs Playset Bath Potty Milk Bottle Sippy Cup Dummy Spoon Fork Plate
- Price
- £6.57
- Rating
- 3.9/5
- Reviews
- 54
- Age
- 10y ago

BABY born Bath Bathtub 832691 Accessories for 36cm & 43cm Dolls w/Light/Sound Effects Toddlers Includes Pillow & Squirting Duck Batteries Required Suitable from 3 Years Multicolor
- Price
- £25.97
- Rating
- 4.0/5
- Reviews
- 1,022
- Age
- 4y ago

LINFUN KIDS Baby Doll Accessories Doll Bath Set Feeding Kit Kids Gift age 3
- Price
- £13.75
- Rating
- 4.1/5
- Reviews
- 250
- Age
- 2y ago

deAO Baby Doll Bath Play Set with Working Bathtub & Bath Accessories
- Price
- £23.68
- Rating
- 4.3/5
- Reviews
- 96
- Age
- 2y ago
Trending
90-day click momentum
Dolls World from Peterkin | Bath Set | Includes bath 3 roleplay bottles (shampoo baby lotion baby oil) and duck toy | Dolls & Accessories | Ages 18m+
- Price
- £10.49
- Rating
- 4.0/5
- Reviews
- 1
- Age
- 2y ago

Toyana Swimming Baby Doll - 33 cm Lifelike Floating Doll with Moving Arms & Legs Waterproof Bath & Pool Toy Removable Outfit Swim Doll for Bathtime Play Children Age 3+
- Price
- £17.24
- Rating
- 3.4/5
- Reviews
- 7
- Age
- 1y ago

BABY born Swimming Lizzie 30 cm Wind-Up Swim Doll
- Price
- £15.84
- Rating
- 4.6/5
- Reviews
- 99
- Age
- 8mo ago

TOYANDONA Toy Bathtub for Dolls Electric Water Spraying Doll Bathtub Shower and Faucet Really Work Pretend Play Toy Play Accessories Fits Most Dolls Pink
- Price
- £11.26
- Rating
- 3.6/5
- Reviews
- 11
- Age
- 4y ago

BiBi Doll Bathtub for Dolls Baby Doll Bath Set Soap with Holder Soap Dispenser Bath Sponge Duck & More Accessories Pretend Role Play Toy for Children 3 Years +
- Price
- £12.43
- Rating
- 4.4/5
- Reviews
- 47
- Age
- 2y ago
Newest
by launch date
BABY born Swimming Lizzie 30 cm Wind-Up Swim Doll
- Price
- £15.84
- Rating
- 4.6/5
- Reviews
- 99
- Age
- 8mo ago

Toyana Swimming Baby Doll - 33 cm Lifelike Floating Doll with Moving Arms & Legs Waterproof Bath & Pool Toy Removable Outfit Swim Doll for Bathtime Play Children Age 3+
- Price
- £17.24
- Rating
- 3.4/5
- Reviews
- 7
- Age
- 1y ago

BABY born Hooded Towel Set for 36 & 43 cm Dolls
- Price
- £7.07
- Rating
- 4.7/5
- Reviews
- 123
- Age
- 1y ago

deAO Baby Doll Bath Play Set Water Faucet Function Bath Accessories Toy
- Price
- £22.39
- Rating
- 4.3/5
- Reviews
- 59
- Age
- 1y ago

BABY born Splish Splash Emma Bath Doll with Water Play
- Price
- £7.39
- Rating
- 4.0/5
- Reviews
- 256
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 61% of clicks. Leaders hold, but buyers still shop past them.
Brands
10 falling
Sellers
45
Top-5 brand share
92%
Top 20: 100%
Top-5 click share
61%
Top 20: 100%
Open market
5%
- Bibi Doll36%
- BABY born26%
- deAO13%
- LINFUN KIDS11%
- Miniland6%
- TOYANDONA3%
- Open — no brand owns it (4 brands, 5%)
Demand
Baby Doll Bath search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 6.3×
Search terms
Top Baby Doll Bath search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- baby doll bath16K/yr
- dolls bath11K/yr
- doll bath10K/yr
- doll bath set3K/yr
- baby annabell bath4K/yr
- baby doll bath set2K/yr
Reviews and returns
What reviews say buyers love and hate about Baby Doll Bath
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
everything else is very poor quality and cheap made
Terrible quality
very cheaply made for the price its being sold for
Very small
Really tiny
really tiny my fault as I dint pay much attention to the size
Not worth the money
30£ just for a bath tube is too much
Only downfall is the water is very hard to get out of the doll
Worked once then never worked again in water only when out the water so not really a swimming doll
Fell apart not long after i purchased
Unfortunately after 2 months the item has stopped working
Love
Good value
Great value
value for money
Good quality
Great product
Good quality and on time,also as described
My grand daughter enjoyed playing with it
Fun
Kids love it play for hours
Good size
Good size for Emma doll
its a good size
Great present
Very good present for my Grandaughter
Lovely gifts idea
Return
1.1% Return rate 51% Fixable by listing
Very small
Really tiny
really tiny my fault as I dint pay much attention to the size
Didnt work
Dont Buy doesnt work
Only downfall is the water is very hard to get out of the doll
Worked once then never worked again in water only when out the water so not really a swimming doll
didnt read description
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Baby Doll Bath questions
Answered from the same tracked data.









