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Alice in Wonderland Costume Kids

soft demand (-91.2% this quarter) — Alice in Wonderland Costume Kids doesn't clear our bar today.

Flapen Score

37
Skip it
Market size 12Growth 0Conversion 13Competition 60Returns 22Price range 62Avg price 79Brand share 40Review moat 72Quality gap 82
This niche Category average

Is Alice in Wonderland Costume Kids profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Alice in Wonderland Costume Kids is a £50K/yr Amazon United Kingdom market (283K searches/yr). The top 5 brands hold 81% of demand. Demand peaks in Mar. Verdict: Skip it — 37/100.

Alice in Wonderland Costume Kids: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -91.2% over the last 90 days and 1.1% of searches end in a purchase.

£50K

revenue / yr

Units sold / yr3K
Search volume / yr-91.2%283K
Conversion rate1.1%
Avg price£16.45

Who owns the niche?

The top 5 brands hold 81% of demand, so 19% of the market is open.

19%

open market share

Brands · sellers14 · 41
Top-5 product click share49%
Open market19%
Avg brand age43 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.2★ — the gap to enter on.

0/100

page quality · 27 products

Sponsored placement70%
New entrants (1y)1· 0 succeeded
Avg rating4.2★
Avg reviews614

Top Alice in Wonderland Costume Kids products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.

£0£5K£10K£15K£20K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

14 falling

Sellers

41

Top-5 brand share

81%

Top 20: 100%

Top-5 click share

49%

Top 20: 91%

Open market

15%

  • Fun Shack30%
  • Cusghjbsg20%
  • Aomig13%
  • Smiffys11%
  • Mega_Jumble6%
  • I LOVE FANCY DRESS4%
  • Open — no brand owns it (8 brands, 15%)

Alice in Wonderland Costume Kids demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume283KCVR1.1%Products27Brands14Top 5 Brands81%OOS Rate18.1%Rating4.2★Reviews614Avg BSR#1,264
80K60KSpike '24Spike '25Prime Day '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Mar · busiest ÷ quietest = 203.4×

Top Alice in Wonderland Costume Kids search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • alice in wonderland costume72K/yr
  • alice in wonderland costume kids148K/yr
  • alice in the wonderland costume15K/yr
  • alice in wonderland dress11K/yr
  • alice in wonderland fancy dress4K/yr
  • alice in wonderland costumes6K/yr
  • alice and wonderland costume7K/yr
  • alice in wonderland costumes for girls16K/yr
  • girls costume alice4K/yr

What reviews say buyers love and hate about Alice in Wonderland Costume Kids

What buyers mention most, as a share of all reviews.

What buyers love

100% of reviews
Size-Overall54%

Size perfect

Comfort-Overall17%

My daughter said it is comfortable

Value For Money13%

Great value for money

Advertised Vs Actual Product8%

Just as described

Weight Light4%

Whilst lightweight the watch feels fairly robust

What buyers complain about

82% of reviews
Size-Overall25%

The band part of the ears is quite loose so should fit most heads

Product Condition14%

got a return/second hand product

Value For Money14%

Not worth the money at all

Design-Overall14%

Poorly made

Material Quality14%

Cheap material and looks cheap

Alice in Wonderland Costume Kids return rate & reasons

Why buyers send it back, as a share of all return requests.

6.0%

Return rate

85%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
81%
2Quality-Overall
7%
3Material Quality
3%
4Product Condition
2%
5Advertised Vs Actual Product
2%

Common Alice in Wonderland Costume Kids questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Alice in Wonderland Costume Kids 37/100 on Amazon United Kingdom — Skip it. The niche generates £50K/yr across 27 tracked products. 0 of 1 products launched in the last 360 days are still selling. Search demand moved -91.2% over the last 90 days.
Search demand for Alice in Wonderland Costume Kids on Amazon United Kingdom peaks in Mar, where the busiest month runs 203.4× the quietest.