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Alice in Wonderland Costume Kids

Fail

Demand is soft, at -91.2% this quarter, so Alice in Wonderland Costume Kids is a Fail.

Flapen Score
37
37 / 100
Ranks 1,274 of 1,773 Toys & Games niches · −7 vs the category median of 44
Market size
£50K/yr283K searches / yr
90-day growth
-91.2%search demand this quarter
Competition
49%top-5 click share · 14 brands · 41 sellers

Flapen Score

Alice in Wonderland Costume Kids against its category

The dotted line is the Toys & Games average. Past it, Alice in Wonderland Costume Kids is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Alice in Wonderland Costume Kids market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Alice in Wonderland Costume Kids 283K times last year and spent an estimated £50K. The top 5 brands take 81% of clicks. Demand peaks in Mar. Flapen scores it 37 out of 100, a Fail.

01 · Demand

An estimated 1.1% of those searches ended in a purchase.

Shoppers searched for this 283K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.1% of those searches ended in a purchase. Searches in the last 90 days moved -91.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £50K a year.

Searches, last 12 months
283K
Growth, 90 days vs prior 90
-91.2%
Conversion, latest week
1.1%
Market size, estimated
£50Ka year
Peak month
March203.4× the quietest month
Top search term
alice in wonderland costume72K searches a year

02 · Price

A sale here is worth £16.45.

Listings sell for £16.45 on average, from £6.60 to £28.44. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At £16.45 that is £0 to £2K a year per listing.

Average price
£16.45inside the $15 to $100 sweet spot
Price range
£6.60–£28.44
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
6.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

70% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 18.1% of listings are out of stock. The average listing ranks #1,264 within Fancy Dress. It carries 614 reviews at 4.19 stars, so a new listing needs social proof before a better product.

Sponsored listings
70%
Prime listings
93%
Out of stock, average day
18.1%
Average rank
#1,264in Fancy Dress
Average rating
4.19 starsAmazon United Kingdom average 4.36 stars
Average reviews
614per listing
Listings tracked
27

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
43 months

Products

Top Alice in Wonderland Costume Kids products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 29, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 49% of clicks. Leaders hold, but buyers still shop past them.

£0£5K£10K£15K£20K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

14 falling

Sellers

41

Est. top-5 brand share

81%

Top 20: 100%

Est. top-5 click share

49%

Top 20: 91%

Open market

15%

  • Fun Shack30%
  • Cusghjbsg20%
  • Aomig13%
  • Smiffys11%
  • Mega_Jumble6%
  • I LOVE FANCY DRESS4%
  • Open — no brand owns it (8 brands, 15%)

Demand

Alice in Wonderland Costume Kids search demand

Weekly searches over the year, seasonality beneath. Pick a range.

80K60KSpike '24Spike '25Prime Day '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Mar · busiest ÷ quietest = 203.4×

Search terms

Top Alice in Wonderland Costume Kids search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • alice in wonderland costume72K/yr
  • alice in wonderland costume kids148K/yr
  • alice in the wonderland costume15K/yr
  • alice in wonderland dress11K/yr
  • alice in wonderland fancy dress4K/yr
  • alice in wonderland costumes6K/yr
  • alice and wonderland costume7K/yr
  • alice in wonderland costumes for girls16K/yr
  • girls costume alice4K/yr

Reviews and returns

What reviews say buyers love and hate about Alice in Wonderland Costume Kids

We read the reviews and the return reasons for every product selling here.

54%of positive reviews mention “Size-Overall”
25%of negative reviews mention “Size-Overall”
6.0%of orders come back
“The band part of the ears is quite loose so should fit most heads”
A buyer, on “Size-Overall”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

13 topics

NegativePositive

FAQ

Common Alice in Wonderland Costume Kids questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data