alice in wonderland costume kids
Skip itSoft demand (-91.2% this quarter) — this niche doesn't clear our bar today.
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Avg price
Great£16.45avg listing price — sweet spot $15–$100
Review moat
Good613.81avg incumbent reviews — the moat a new listing must climb
Price range
Good£6.60–£28.44cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Brand share
Okay81%top-5 brand share — brands hold most of the demand
Returns
Bad6.0%return rate — above 5% kills the launch gate
Conversion
Bad1.1%search→purchase rate — share of searches ending in a sale
Market size
Bad£50K£50K/yr · 283K searches
Growth
Bad-91.2%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, alice in wonderland costume kids is a £50K/yr Amazon United Kingdom market (283K searches/yr). The top 5 brands hold 81% of demand. Demand peaks in Mar. Verdict: Skip it — 37/100.
Data updated Jul 29, 2026 · scored weekly · How we score niches
alice in wonderland costume kids market data
- Units sold / yr
- 3K–3K
- avg 0–100/product
- Revenue / yr
- £41K–£49K
- units × avg price
- Conversion rate
- 1.1%
- Avg BSR
- #1,264
- Page quality
- 0%
- Prime
- 93%
- Sponsored
- 70%
- Out of stock
- 18.1%
- Avg brand age
- 43 months
- Avg seller age
- 195 days
Competition & brand share
The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.Brands
14 falling
Sellers
41
Top-5 brand share
81%
Top 20: 100%
Top-5 click share
49%
Top 20: 91%
Open market
15%
- Fun Shack30%
- Cusghjbsg20%
- Aomig13%
- Smiffys11%
- Mega_Jumble6%
- I LOVE FANCY DRESS4%
- Open — no brand owns it (8 brands, 15%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -91.2% search growth over the last 90 days.Peak months: Mar · busiest ÷ quietest = 203.4×
Top alice in wonderland costume kids search terms
- alice in wonderland costume72K/yr
- alice in wonderland costume kids148K/yr
- alice in the wonderland costume15K/yr
- alice in wonderland dress11K/yr
- alice in wonderland fancy dress4K/yr
- alice in wonderland costumes6K/yr
- alice and wonderland costume7K/yr
- alice in wonderland costumes for girls16K/yr
- girls costume alice4K/yr
Top alice in wonderland costume kids products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Cusghjbsg Women Halloween Cheshire Cat Cosplay Costume Long Sleeve Stripe Print Contrast Color Slim Jumpsuit Role Play Outfit Romper (Pink Purple A L)
Cusghjbsg£13.584.0★4 rev
Aomig Alice in Wonderland Costume Set with Hairband for Girls - Blue and White Dress Perfect for Book Day and Halloween
Aomig£7.784.2★342 rev
Fun Shack Alice Costume Adult Women Dress Inspired By Book Character For World Book Day Fancy Dress Large
Fun Shack£23.284.2★1,175 rev
Fun Shack Alice in Wonderland Costume for Girls Alice in Wonderland Costume Kids World Book Day Costumes for Girls Large
Fun Shack£21.124.1★1,364 rev
Smiffys Wonder Princess Costume Blue S - UK Size 08-10
Smiffys£18.544.2★1,709 rev
Newest
by launch date
5Pcs White Rabbit Alice in Wonderland Costume Set White Rabbit Costume
YouthLoxus£6.605 rev
Aleshime Girls Alice In Wonderland Fancy Dress Alice Costume Girls World Book Day Costume Outfit (10-12 Years)
Aleshime£17.738 rev
Cusghjbsg Women Halloween Cheshire Cat Cosplay Costume Long Sleeve Stripe Print Contrast Color Slim Jumpsuit Role Play Outfit Romper (Pink Purple A L)
Cusghjbsg£13.584 rev
Webeasy Alice Costumes Kids Alice in Wonderland Costume Set with Hairband for Girls World Book Day Costumes 5-6 Years
Webeasy£12.897 rev
9 PCS Red Heart Queen Costume Set with Wand Headband Choker Necklace Earrings for Girls and Women - Cosplay Carnivals World Book Day Dress Up Accessories
Oerphh£8.125 rev
Trending
90-day click momentumCusghjbsg Women Halloween Cheshire Cat Cosplay Costume Long Sleeve Stripe Print Contrast Color Slim Jumpsuit Role Play Outfit Romper (Pink Purple A L)
Cusghjbsg£13.584.0★
Mega_Jumble Alice in Wonderland Twins Fairy Tale Tweedle Dee or Dum Fancy Dress Costume Set - Black & White Stripe T-Shirt Helicopter Hat Braces and Gloves (M)
Mega_Jumble£14.844.2★
Mega_Jumble Alice in Wonderland Twins Fairy Tale Tweedle Dee or Dum Fancy Dress Costume Set - Black & White Stripe T-Shirt Helicopter Hat Braces and Gloves (L)
Mega_Jumble£14.944.2★
9 PCS Red Heart Queen Costume Set with Wand Headband Choker Necklace Earrings for Girls and Women - Cosplay Carnivals World Book Day Dress Up Accessories
Oerphh£8.124.8★
5Pcs White Rabbit Alice in Wonderland Costume Set White Rabbit Costume
YouthLoxus£6.604.6★
What buyers say about alice in wonderland costume kids
What buyers praise and complain about, mined from review topics.What buyers love
“Size perfect”
“My daughter said it is comfortable”
“Great value for money”
“Just as described”
“Whilst lightweight the watch feels fairly robust”
“The watch is a lot nicer than I expected”
What buyers complain about
“The band part of the ears is quite loose so should fit most heads”
“got a return/second hand product”
“Not worth the money at all”
“Poorly made”
“Cheap material and looks cheap”
Top return reasons
Common questions
- Is alice in wonderland costume kids profitable to sell on Amazon United Kingdom?
- The niche generates £50K/yr across 27 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -91.2%. Flapen's verdict: Skip it (37/100).
- How competitive is the alice in wonderland costume kids niche?
- 14 brands and 41 sellers compete. The top 5 products take 49% of clicks and top 5 brands hold 81% of demand.
- What do buyers complain about in alice in wonderland costume kids?
- Top complaints mined from reviews: Size-Overall, Product Condition, Value For Money. The return rate is 6.0% — above our launch gate.
- When does demand for alice in wonderland costume kids peak?
- Demand peaks in Mar; the busiest month runs 203.4× the quietest.
- What does it cost to enter the alice in wonderland costume kids niche?
- Listings span £6.60–£28.44; the average listing price is £16.45 (sweet spot $15–$100). The average incumbent carries 614 reviews — the moat a new listing must climb.