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Alice in Wonderland Costume Kids

Fail

Demand is soft, at -91.2% this quarter, so Alice in Wonderland Costume Kids is a Fail.

Flapen Score
37
37 / 100
Ranks 1,274 of 1,773 Toys & Games niches · −7 vs the category median of 44
Market size
£50K/yr283K searches / yr
90-day growth
-91.2%search demand this quarter
Competition
49%top-5 click share · 14 brands · 41 sellers

Flapen Score

Alice in Wonderland Costume Kids against its category

The dotted line is the Toys & Games average. Past it, Alice in Wonderland Costume Kids is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Alice in Wonderland Costume Kids market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Alice in Wonderland Costume Kids 283K times last year and spent an estimated £50K. The top 5 brands take 81% of clicks. Demand peaks in Mar. Flapen scores it 37 out of 100, a Fail.

01 · Demand

1.1% of searches ended in a purchase last week.

Shoppers searched for this 283K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.1% of those searches ended in a purchase. Searches in the last 90 days moved -91.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £50K a year.

Searches, last 12 months
283K
Growth, 90 days vs prior 90
-91.2%
Conversion, latest week
1.1%
Market size, estimated
£50Ka year
Peak month
March203.4× the quietest month
Top search term
alice in wonderland costume72K searches a year

02 · Price

A sale here is worth £16.45.

Listings sell for £16.45 on average, from £6.60 to £28.44. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At £16.45 that is £0 to £2K a year per listing.

Average price
£16.45inside the $15 to $100 sweet spot
Price range
£6.60–£28.44
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
6.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

70% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 18.1% of listings are out of stock. The average listing ranks #1,264 within Fancy Dress. It carries 614 reviews at 4.19 stars, so a new listing needs social proof before a better product.

Sponsored listings
70%
Prime listings
93%
Out of stock, average day
18.1%
Average rank
#1,264in Fancy Dress
Average rating
4.19 starsAmazon United Kingdom average 4.36 stars
Average reviews
614per listing
Listings tracked
27

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
43 months

Products

Top Alice in Wonderland Costume Kids products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 49% of clicks. Leaders hold, but buyers still shop past them.

£0£5K£10K£15K£20K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

14 falling

Sellers

41

Top-5 brand share

81%

Top 20: 100%

Top-5 click share

49%

Top 20: 91%

Open market

15%

  • Fun Shack30%
  • Cusghjbsg20%
  • Aomig13%
  • Smiffys11%
  • Mega_Jumble6%
  • I LOVE FANCY DRESS4%
  • Open — no brand owns it (8 brands, 15%)

Demand

Alice in Wonderland Costume Kids search demand

Weekly searches over the year, seasonality beneath. Pick a range.

80K60KSpike '24Spike '25Prime Day '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Mar · busiest ÷ quietest = 203.4×

Search terms

Top Alice in Wonderland Costume Kids search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • alice in wonderland costume72K/yr
  • alice in wonderland costume kids148K/yr
  • alice in the wonderland costume15K/yr
  • alice in wonderland dress11K/yr
  • alice in wonderland fancy dress4K/yr
  • alice in wonderland costumes6K/yr
  • alice and wonderland costume7K/yr
  • alice in wonderland costumes for girls16K/yr
  • girls costume alice4K/yr

Reviews and returns

What reviews say buyers love and hate about Alice in Wonderland Costume Kids

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall25%+3.53

The band part of the ears is quite loose so should fit most heads

Small fit

Was small fitting and didn't fit

Product Condition14%−0.20

got a return/second hand product

Value For Money14%−0.12

Not worth the money at all

Design-Overall14%−0.20

Poorly made

Material Quality14%−0.20

Cheap material and looks cheap

Love

Size-Overall54%+3.53

Size perfect

Fits as described

These will fit a slim adult

Comfort-Overall17%+0.93

My daughter said it is comfortable

Value For Money13%−0.12

Great value for money

Excellent for the price

Advertised Vs Actual Product8%+0.44

Just as described

Weight Light4%

Whilst lightweight the watch feels fairly robust

Return

6.0% Return rate 85% Fixable by listing

Size-Overall81%█▇▆▇▆▆

The band part of the ears is quite loose so should fit most heads

Small fit

Was small fitting and didn't fit

Quality-Overall7%▁▂██▁█
Material Quality3%▁▇▄▁▅█

Cheap material and looks cheap

Product Condition2%▁▂▂▆█▆

got a return/second hand product

Advertised Vs Actual Product2%▁▁▄▁█▁

FAQ

Common Alice in Wonderland Costume Kids questions

Answered from the same tracked data.