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Alice in Wonderland Costume Adult

soft demand (-84.8% this quarter) — Alice in Wonderland Costume Adult doesn't clear our bar today.

Flapen Score

39
Skip it
Market size 2Growth 0Conversion 3Competition 77Returns 19Price range 67Avg price 83Brand share 58Review moat 75Quality gap 77
This niche Category average

Is Alice in Wonderland Costume Adult profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Alice in Wonderland Costume Adult is a £8K/yr Amazon United Kingdom market (161K searches/yr). The top 5 brands hold 70% of demand. Demand peaks in Mar–Oct. Verdict: Skip it — 39/100.

Alice in Wonderland Costume Adult: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -84.8% over the last 90 days and 0.3% of searches end in a purchase.

£8K

revenue / yr

Units sold / yr1K
Search volume / yr-84.8%161K
Conversion rate0.3%
Avg price£18.19

Who owns the niche?

The top 5 brands hold 70% of demand, so 30% of the market is open.

30%

open market share

Brands · sellers22 · 49
Top-5 product click share38%
Open market30%
Avg brand age44 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 36 products

Sponsored placement69%
New entrants (1y)2· 0 succeeded
Avg rating4.3★
Avg reviews499

Top Alice in Wonderland Costume Adult products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (38% combined) — an open shelf where new products get seen.

£0£246£491£737£9821101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

22 rising

Sellers

49

Top-5 brand share

70%

Top 20: 99%

Top-5 click share

38%

Top 20: 86%

Open market

26%

  • Smiffys26%
  • Fun Shack20%
  • Wicked Costumes10%
  • FunnyCos8%
  • Lizzy6%
  • SoWest3%

Alice in Wonderland Costume Adult demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume161KCVR0.3%Products36Brands22Top 5 Brands70%OOS Rate14.5%Rating4.3★Reviews499Avg BSR#1,662
35K25KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar, Oct · busiest ÷ quietest = 15.1×

Top Alice in Wonderland Costume Adult search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • alice in wonderland costume adult151K/yr
  • alice in wonderland costume adults6K/yr
  • alice in wonderland costume adult women4K/yr

What reviews say buyers love and hate about Alice in Wonderland Costume Adult

What buyers mention most, as a share of all reviews.

What buyers love

96% of reviews
Size-Overall31%

Good fit

Quality-Overall17%

high-quality set that definitely makes you the centre of attention

Value For Money12%

Value for money

Comfort-Overall12%

found it very comfortable

Fun/Entertainment Experience8%

Fun dress up idea

What buyers complain about

83% of reviews
Size-Overall50%

Size not true to size

Advertised Vs Actual Product33%

Thats terrible advertising

Alice in Wonderland Costume Adult return rate & reasons

Why buyers send it back, as a share of all return requests.

6.7%

Return rate

80%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
72%
2Quality-Overall
7%
3Material Quality
5%
4Advertised Vs Actual Product
3%
5Product Condition
2%

Common Alice in Wonderland Costume Adult questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Alice in Wonderland Costume Adult 39/100 on Amazon United Kingdom — Skip it. The niche generates £8K/yr across 36 tracked products. 0 of 2 products launched in the last 360 days are still selling. Search demand moved -84.8% over the last 90 days.
Search demand for Alice in Wonderland Costume Adult on Amazon United Kingdom peaks in Mar–Oct, where the busiest month runs 15.1× the quietest.