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Alice in Wonderland Costume Adult

Fail

Demand is soft, at -84.8% this quarter, so Alice in Wonderland Costume Adult is a Fail.

Flapen Score
39
39 / 100
Ranks 1,153 of 1,773 Toys & Games niches · −5 vs the category median of 44
Market size
£8K/yr161K searches / yr
90-day growth
-84.8%search demand this quarter
Competition
38%top-5 click share · 22 brands · 49 sellers

Flapen Score

Alice in Wonderland Costume Adult against its category

The dotted line is the Toys & Games average. Past it, Alice in Wonderland Costume Adult is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Alice in Wonderland Costume Adult market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Alice in Wonderland Costume Adult 161K times last year and spent an estimated £8K. The top 5 brands take 70% of clicks. Demand peaks in Mar–Oct. Flapen scores it 39 out of 100, a Fail.

01 · Demand

0.3% of searches ended in a purchase last week.

Shoppers searched for this 161K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.3% of those searches ended in a purchase. Searches in the last 90 days moved -84.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £8K a year.

Searches, last 12 months
161K
Growth, 90 days vs prior 90
-84.8%
Conversion, latest week
0.3%
Market size, estimated
£8Ka year
Peak month
October15.1× the quietest month
Top search term
alice in wonderland costume adult151K searches a year

02 · Price

A sale here is worth £18.19.

Listings sell for £18.19 on average, from £8.00 to £29.02. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At £18.19 that is £0 to £2K a year per listing.

Average price
£18.19inside the $15 to $100 sweet spot
Price range
£8.00–£29.02
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
1K–1K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
6.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

69% of listings pay for placement with sponsored ads. 83% ship with Prime. On an average day, 14.5% of listings are out of stock. The average listing ranks #1,662 within Fancy Dress. It carries 499 reviews at 4.27 stars, so a new listing needs social proof before a better product.

Sponsored listings
69%
Prime listings
83%
Out of stock, average day
14.5%
Average rank
#1,662in Fancy Dress
Average rating
4.27 starsAmazon United Kingdom average 4.36 stars
Average reviews
499per listing
Listings tracked
36

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
44 months

Products

Top Alice in Wonderland Costume Adult products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 38% of clicks. An open shelf where new products get seen.

£0£246£491£737£9821101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

22 rising

Sellers

49

Top-5 brand share

70%

Top 20: 99%

Top-5 click share

38%

Top 20: 86%

Open market

26%

  • Smiffys26%
  • Fun Shack20%
  • Wicked Costumes10%
  • FunnyCos8%
  • Lizzy6%
  • SoWest3%

Demand

Alice in Wonderland Costume Adult search demand

Weekly searches over the year, seasonality beneath. Pick a range.

35K25KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar, Oct · busiest ÷ quietest = 15.1×

Search terms

Top Alice in Wonderland Costume Adult search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • alice in wonderland costume adult151K/yr
  • alice in wonderland costume adults6K/yr
  • alice in wonderland costume adult women4K/yr

Reviews and returns

What reviews say buyers love and hate about Alice in Wonderland Costume Adult

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall50%−0.16

Size not true to size

Size not true to size, apron badly made and super big

The small fit

Advertised Vs Actual Product33%−0.24

Thats terrible advertising

Love

Size-Overall31%−0.16

Good fit

Fits as described

True to size

Quality-Overall17%+0.73

high-quality set that definitely makes you the centre of attention

No complaints

Decent quality

Value For Money12%+1.21

Value for money

Worth the money

Great for the price

Comfort-Overall12%+1.60

found it very comfortable

Comfortable and easy to wear

My daughter said it is comfortable

Fun/Entertainment Experience8%−0.13

Fun dress up idea

Fun

Its a fun

Return

6.7% Return rate 80% Fixable by listing

Size-Overall72%█▆▆▆▃▆

Size not true to size

Size not true to size, apron badly made and super big

The small fit

Quality-Overall7%▁▄▅▄▅█
Material Quality5%▁█▅▁▇█
Advertised Vs Actual Product3%▁█▅▁▁▅

Thats terrible advertising

Product Condition2%▁▁▂▃█▁

FAQ

Common Alice in Wonderland Costume Adult questions

Answered from the same tracked data.