alice in wonderland costume adult
Skip itSoft demand (-84.8% this quarter) — this niche doesn't clear our bar today.
Avg price
Great£18.19avg listing price — sweet spot $15–$100
Competition
Great38%top-5 click share — an open shelf
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Review moat
Great498.72avg incumbent reviews — the moat a new listing must climb
Price range
Good£8.00–£29.02cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good70%top-5 brand share — brands hold most of the demand
Returns
Bad6.7%return rate — above 5% kills the launch gate
Conversion
Bad0.3%search→purchase rate — share of searches ending in a sale
Market size
Bad£8K£8K/yr · 161K searches
Growth
Bad-84.8%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, alice in wonderland costume adult is a £8K/yr Amazon United Kingdom market (161K searches/yr). The top 5 brands hold 70% of demand. Demand peaks in Mar–Oct. Verdict: Skip it — 39/100.
Data updated Jul 29, 2026 · scored weekly · How we score niches
alice in wonderland costume adult market data
- Units sold / yr
- 1K–1K
- avg 0–100/product
- Revenue / yr
- £18K–£23K
- units × avg price
- Conversion rate
- 0.3%
- Avg BSR
- #1,662
- Page quality
- 0%
- Prime
- 83%
- Sponsored
- 69%
- Out of stock
- 14.5%
- Avg brand age
- 44 months
- Avg seller age
- 205 days
Competition & brand share
Clicks spread well past the top 5 (38% combined) — an open shelf where new products get seen.Brands
22 rising
Sellers
49
Top-5 brand share
70%
Top 20: 99%
Top-5 click share
38%
Top 20: 86%
Open market
26%
- Smiffys26%
- Fun Shack20%
- Wicked Costumes10%
- FunnyCos8%
- Lizzy6%
- SoWest3%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -84.8% search growth over the last 90 days.Peak months: Mar, Oct · busiest ÷ quietest = 15.1×
Top alice in wonderland costume adult search terms
- alice in wonderland costume adult151K/yr
- alice in wonderland costume adults6K/yr
- alice in wonderland costume adult women4K/yr
Top alice in wonderland costume adult products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Womens Alice In Wonderland Deck of Cards Costume - S
Smiffys£19.914.0★1,184 rev
Smiffys Wonder Princess Costume Blue S - UK Size 08-10
Smiffys£18.544.2★1,709 rev
Fun Shack Alice Costume Adult Women Dress Inspired By Book Character For World Book Day Fancy Dress Large
Fun Shack£23.284.2★1,175 rev
Fun Shack Alice Costume Adult Women Dress Inspired By Book Character For World Book Day Fancy Dress Medium
Fun Shack£22.984.2★1,175 rev
Wicked Costumes Adult Womens Storybook Alice Fancy Dress Costume Classic Fairytale Outfit Medium (UK 14-16)
Wicked Costumes£14.694.2★537 rev
Newest
by launch date
Kavoc 8 Pcs Queen Outfit Include Black Red Cape Crown Headband.Earrings Necklace Wand Gloves and Socks for World Book Day Dress Up
Kavoc£14.608 rev
AKFJDLAD Halloween Adult Costume for Women - Princess Fancy Dress Cosplay Costume White with White Apron Socks Hairband (S)
AKFJDLAD£28.4417 rev
Cusghjbsg Women Halloween Cheshire Cat Cosplay Costume Long Sleeve Stripe Print Contrast Color Slim Jumpsuit Role Play Outfit Romper (Pink Purple A L)
Cusghjbsg£13.584 rev
9 PCS Red Heart Queen Costume Set with Wand Headband Choker Necklace Earrings for Girls and Women - Cosplay Carnivals World Book Day Dress Up Accessories
Oerphh£8.125 rev
EraSpooky Adult Women Hatter Costume Mad Tea Party Halloween Cosplay with Bowtie Top Hat
EraSpooky£28.8523 rev
Trending
90-day click momentumCusghjbsg Women Halloween Cheshire Cat Cosplay Costume Long Sleeve Stripe Print Contrast Color Slim Jumpsuit Role Play Outfit Romper (Pink Purple A L)
Cusghjbsg£13.584.0★
FunnyCos Adult Onesie Animal Pajamas Unisex Halloween Cosplay Costume Loungewear Cheshire Cat L
FunnyCos£18.244.1★
LilMents Petite Maid Ruffle Retro Apron Kitchen Cooking Cleaning Fancy Dress Cosplay Costume (White)
LilMents£10.974.4★
![The Dragons Den Adults Traditional Tweedle Dee Tweedle Dum World Book Day Fancy Dress Costume [S-M]](https://m.media-amazon.com/images/I/41hwvEyl9SL.jpg)
The Dragons Den Adults Traditional Tweedle Dee Tweedle Dum World Book Day Fancy Dress Costume [S-M]
The Dragons Den£27.924.3★
Kavoc 8 Pcs Queen Outfit Include Black Red Cape Crown Headband.Earrings Necklace Wand Gloves and Socks for World Book Day Dress Up
Kavoc£14.604.1★
What buyers say about alice in wonderland costume adult
What buyers praise and complain about, mined from review topics.What buyers love
“Good fit”
“high-quality set that definitely makes you the centre of attention”
“Value for money”
“found it very comfortable”
“Fun dress up idea”
“Otherwise it was a great colour”
“as described”
“The material is light”
“It cleans up well, good quality, fab images and well made”
“Great interpretation, many accessories that complete the whole appearance”
What buyers complain about
“Size not true to size”
“Thats terrible advertising”
Top return reasons
Common questions
- Is alice in wonderland costume adult profitable to sell on Amazon United Kingdom?
- The niche generates £8K/yr across 36 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -84.8%. Flapen's verdict: Skip it (39/100).
- How competitive is the alice in wonderland costume adult niche?
- 22 brands and 49 sellers compete. The top 5 products take 38% of clicks and top 5 brands hold 70% of demand.
- What do buyers complain about in alice in wonderland costume adult?
- Top complaints mined from reviews: Size-Overall, Advertised Vs Actual Product. The return rate is 6.7% — above our launch gate.
- When does demand for alice in wonderland costume adult peak?
- Demand peaks in Mar–Oct; the busiest month runs 15.1× the quietest.
- What does it cost to enter the alice in wonderland costume adult niche?
- Listings span £8.00–£29.02; the average listing price is £18.19 (sweet spot $15–$100). The average incumbent carries 499 reviews — the moat a new listing must climb.