How competitive is the Addams Family Costume niche on Amazon United Kingdom?

9 brands and 12 sellers compete in Addams Family Costume on Amazon United Kingdom. The top 5 Addams Family Costume products take 66% of clicks and its top 5 brands hold 92% of demand.

What do buyers complain about in Addams Family Costume?

Addams Family Costume buyers on Amazon United Kingdom complain most about Thin, the themes mined from the niche's reviews. Its return rate is 5.5% — above our launch gate.

What does it cost to enter the Addams Family Costume niche?

Addams Family Costume sells for £25.61 on average on Amazon United Kingdom, inside our $15–$100 sweet spot. Listings span £10.40–£39.65. The average incumbent carries 77 reviews — the moat a new listing must climb.

Addams Family Costume

a small market ($21K/yr) — Addams Family Costume doesn't clear our bar today.

Signals Quality Gap High Returns

Flapen Score

Skip it

This niche Category average

Is Addams Family Costume profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Addams Family Costume is a £21K/yr Amazon United Kingdom market (87K searches/yr). The top 5 brands hold 92% of demand. Demand peaks in Sep–Oct–Nov. Verdict: Skip it — 36/100.

Addams Family Costume: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -29.9% over the last 90 days and 0.9% of searches end in a purchase.

£21K

revenue / yr

Units sold / yr1K

Search volume / yr-29.9%87K

Conversion rate0.9%

Avg price£25.61

Who owns the niche?

The top 5 brands hold 92% of demand, so 8% of the market is open.

open market share

Brands · sellers9 · 12

Top-5 product click share66%

Open market8%

Avg brand age51 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 3.9★ — the gap to enter on.

0/100

page quality · 16 products

Top Addams Family Costume products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

LOVETRENDS Mens Halloween Costume - Medium - Pinstripe Suit Jacket and Matching Trousers Fake Cigar Spiv Moustache - Adults Halloween Fancy Dress Costume

Price: £16.33
Rating: 4.4/5
Reviews: 24
Age: 1y ago

Morph Gangster Costume Men 1920s Gangster Costume Men Mafia Boss Outfit Gangster Fancy Dress Adults Halloween Costumes X-Large Black

Price: £37.72
Rating: 4.0/5
Reviews: 114
Age: 1y ago

Chaks - Wednesday Gomez Addams Costume 4-Piece Adult Costume Outfit for Halloween and Carnival

Price: £31.12
Rating: 2.3/5
Reviews: 4
Age: 1y ago

Morph Pinstripe Patriarch Suit Hand Costume Men XXL

Price: £24.97
Rating: 4.4/5
Reviews: 36
Age: 8mo ago

Kavoc 3Pcs Halloween Costume Set Including Black White Striped T-shirt Black Socks Shorts (7-9Years Old)

Price: £14.02
Rating: 4.9/5
Reviews: 8
Age: 1y ago

Newest

by launch date

Morph Pinstripe Patriarch Suit Hand Costume Men XXL

Price: £24.97
Rating: 4.4/5
Reviews: 36
Age: 8mo ago

Morph Pinstripe Patriarch Suit Hand Costume Men XXXL

Price: £22.61
Rating: 4.4/5
Reviews: 36
Age: 8mo ago

MJPARTY Mens 60s Gothic Spooky Family Halloween Costume Gomez Fancy Dress Adult Suit (Standard)

Price: £19.74
Rating: 4.5/5
Reviews: 2
Age: 10mo ago

LOVETRENDS Adults Black Pinstripe Suit Fancy Dress Costume - Pinstripe Jacket and Matching Trousers for Halloween Dress Up

Price: £16.25
Rating: 3.0/5
Reviews: 10
Age: 1y ago

Kavoc 3Pcs Halloween Costume Set Including Black White Striped T-shirt Black Socks Shorts (7-9Years Old)

Price: £14.02
Rating: 4.9/5
Reviews: 8
Age: 1y ago

Competition: brands, sellers & click share

The top 5 products take 66% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 flat

Sellers

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

66%

Top 20: 100%

Open market

Morph37%
LOVETRENDS29%
Chaks15%
Kavoc8%
Funidelia3%
The Dragons Den3%
Open — no brand owns it (3 brands, 5%)

Addams Family Costume demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume87KCVR0.9%Products16Brands9Top 5 Brands92%OOS Rate14.5%Rating3.9★Reviews77Avg BSR#4,513

Peak months: Sep, Oct, Nov · busiest ÷ quietest = 129.4×

Top Addams Family Costume search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

gomez addams costume58K/yr -29.9%0.2% conv.
gomez addams3K/yr +84.9%0.0% conv.
gomez addams costume adult22K/yr -64.2%0.0% conv.
gomez costume4K/yr -38.0%0.0% conv.

What reviews say buyers love and hate about Addams Family Costume

What buyers mention most, as a share of all reviews.

What buyers love

75% of reviews

Value For Money50%

“Great value looked good for money paid”

Brightness/Shine/Glow25%

“Shiny”

What buyers complain about

50% of reviews

Thin50%

“very thin material”

Addams Family Costume return rate & reasons

Why buyers send it back, as a share of all return requests.

5.5%

Return rate

54%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall

42%

2Material Quality

19%

3Quality-Overall

16%

4Advertised Vs Actual Product

10%

5Thickness

Common Addams Family Costume questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Addams Family Costume 36/100 on Amazon United Kingdom — Skip it. The niche generates £21K/yr across 16 tracked products. 0 of 3 products launched in the last 360 days are still selling. Search demand moved -29.9% over the last 90 days.