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36

Addams Family Costume

Skip it

A small market ($21K/yr) — this niche doesn't clear our bar today.

Market size 5Growth 10Conversion 12Competition 31Returns 23Price range 82Avg price 95Brand share 20Review moat 96Quality gap 96

Quality gap

Incredible3.9★

avg incumbent rating — lower means beatable quality

Review moat

Incredible77

avg incumbent reviews — the moat a new listing must climb

Avg price

Incredible£25.61

avg listing price — sweet spot $15–$100

Price range

Great£10.40–£39.65

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Okay66%

top-5 click share — leaders hold, buyers still browse

Returns

Bad5.5%

return rate — above 5% kills the launch gate

Brand share

Bad92%

top-5 brand share — brand-locked demand

Conversion

Bad0.9%

search→purchase rate — share of searches ending in a sale

Growth

Bad-29.9%

90-day search growth — must beat 0% to launch

Market size

Bad£21K

£21K/yr · 87K searches

Is addams family costume profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, addams family costume is a £21K/yr Amazon United Kingdom market (87K searches/yr). The top 5 brands hold 92% of demand. Demand peaks in Sep–Oct–Nov. Verdict: Skip it — 36/100.

Data updated Jul 29, 2026 · scored weekly · How we score niches

addams family costume market size & sales

Units sold, revenue, conversion and listing quality across the tracked shelf.
Units sold / yr
1K–1K
avg 0–100/product
Revenue / yr
£26K–£32K
units × avg price
Conversion rate
0.9%
Avg BSR
#4,513
Page quality
0%
Prime
69%
Sponsored
69%
Out of stock
14.5%
Avg brand age
51 months
Avg seller age
210 days

Competition: brands, sellers & click share

The top 5 products take 66% of clicks — established leaders, but buyers still shop beyond them.

Brands

9 flat

Sellers

12

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

66%

Top 20: 100%

Open market

5%

  • Morph37%
  • LOVETRENDS29%
  • Chaks15%
  • Kavoc8%
  • Funidelia3%
  • The Dragons Den3%
  • Open — no brand owns it (3 brands, 5%)

addams family costume demand & seasonality

Weekly Amazon search volume, last 91 weeks — -29.9% search growth over the last 90 days.
20K15KSpike '25Prime Day '25Spike '26Prime Day '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Sep, Oct, Nov · busiest ÷ quietest = 129.4×

Top addams family costume search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.
  • gomez addams costume58K/yr
  • gomez addams3K/yr
  • gomez addams costume adult22K/yr
  • gomez costume4K/yr
All search terms

Top addams family costume products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%5%£1K10%£2K15%£3K20%£4K1101001K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 16 tracked products in this niche — three views at once, no toggling.

What reviews say buyers love and hate about addams family costume

What buyers praise and complain about, mined from review topics.

What buyers love

Value For Money50%

“Great value looked good for money paid”

Brightness/Shine/Glow25%

“Shiny”

What buyers complain about

Thin50%

“very thin material”

Top return reasons

Size-Overall42%
Material Quality19%
Quality-Overall16%
Advertised Vs Actual Product10%
Thickness3%
Defective Material/Parts3%
Comfort-Overall2%
Arm Fit2%
Stitch/Finish/Polish2%

Common addams family costume questions

Is addams family costume profitable to sell on Amazon United Kingdom?
The niche generates £21K/yr across 16 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -29.9%. Flapen's verdict: Skip it (36/100).
How competitive is the addams family costume niche?
9 brands and 12 sellers compete. The top 5 products take 66% of clicks and top 5 brands hold 92% of demand.
What do buyers complain about in addams family costume?
Top complaints mined from reviews: Thin. The return rate is 5.5% — above our launch gate.
When does demand for addams family costume peak?
Demand peaks in Sep–Oct–Nov; the busiest month runs 129.4× the quietest.
What does it cost to enter the addams family costume niche?
Listings span £10.40–£39.65; the average listing price is £25.61 (sweet spot $15–$100). The average incumbent carries 77 reviews — the moat a new listing must climb.

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