addams family costume
Skip itA small market ($21K/yr) — this niche doesn't clear our bar today.
Quality gap
Incredible3.9★avg incumbent rating — lower means beatable quality
Review moat
Incredible77avg incumbent reviews — the moat a new listing must climb
Avg price
Incredible£25.61avg listing price — sweet spot $15–$100
Price range
Great£10.40–£39.65cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay66%top-5 click share — leaders hold, buyers still browse
Returns
Bad5.5%return rate — above 5% kills the launch gate
Brand share
Bad92%top-5 brand share — brand-locked demand
Conversion
Bad0.9%search→purchase rate — share of searches ending in a sale
Growth
Bad-29.9%90-day search growth — must beat 0% to launch
Market size
Bad£21K£21K/yr · 87K searches
According to Flapen's Amazon United Kingdom niche tracking, addams family costume is a £21K/yr Amazon United Kingdom market (87K searches/yr). The top 5 brands hold 92% of demand. Demand peaks in Sep–Oct–Nov. Verdict: Skip it — 36/100.
Data updated Jul 29, 2026 · scored weekly · How we score niches
addams family costume market data
- Units sold / yr
- 1K–1K
- avg 0–100/product
- Revenue / yr
- £26K–£32K
- units × avg price
- Conversion rate
- 0.9%
- Avg BSR
- #4,513
- Page quality
- 0%
- Prime
- 69%
- Sponsored
- 69%
- Out of stock
- 14.5%
- Avg brand age
- 51 months
- Avg seller age
- 210 days
Competition & brand share
The top 5 products take 66% of clicks — established leaders, but buyers still shop beyond them.Brands
9 flat
Sellers
12
Top-5 brand share
92%
Top 20: 100%
Top-5 click share
66%
Top 20: 100%
Open market
5%
- Morph37%
- LOVETRENDS29%
- Chaks15%
- Kavoc8%
- Funidelia3%
- The Dragons Den3%
- Open — no brand owns it (3 brands, 5%)
Demand & seasonality
Weekly Amazon search volume, last 91 weeks — -29.9% search growth over the last 90 days.Peak months: Sep, Oct, Nov · busiest ÷ quietest = 129.4×
Top addams family costume search terms
- gomez addams costume58K/yr
- gomez addams3K/yr
- gomez addams costume adult22K/yr
- gomez costume4K/yr
Top addams family costume products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 16 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
LOVETRENDS Mens Halloween Costume - Medium - Pinstripe Suit Jacket and Matching Trousers Fake Cigar Spiv Moustache - Adults Halloween Fancy Dress Costume
LOVETRENDS£16.334.4★24 rev
Morph Gangster Costume Men 1920s Gangster Costume Men Mafia Boss Outfit Gangster Fancy Dress Adults Halloween Costumes X-Large Black
Morph£37.724.0★114 rev
Chaks - Wednesday Gomez Addams Costume 4-Piece Adult Costume Outfit for Halloween and Carnival
Chaks£31.122.3★4 rev
Morph Pinstripe Patriarch Suit Hand Costume Men XXL
Morph£24.974.4★36 rev
Kavoc 3Pcs Halloween Costume Set Including Black White Striped T-shirt Black Socks Shorts (7-9Years Old)
Kavoc£14.024.9★8 rev
Newest
by launch dateMorph Pinstripe Patriarch Suit Hand Costume Men XXL
Morph£24.9736 rev
Morph Pinstripe Patriarch Suit Hand Costume Men XXXL
Morph£22.6136 rev
MJPARTY Mens 60s Gothic Spooky Family Halloween Costume Gomez Fancy Dress Adult Suit (Standard)
MJPARTY£19.742 rev
LOVETRENDS Adults Black Pinstripe Suit Fancy Dress Costume - Pinstripe Jacket and Matching Trousers for Halloween Dress Up
LOVETRENDS£16.2510 rev
Kavoc 3Pcs Halloween Costume Set Including Black White Striped T-shirt Black Socks Shorts (7-9Years Old)
Kavoc£14.028 rev
Trending
90-day click momentumMorph Pinstripe Patriarch Suit Hand Costume Men XXXL
Morph£22.614.4★
Morph Pinstripe Patriarch Suit Hand Costume Men XXL
Morph£24.974.4★
Chaks - Wednesday Gomez Addams Costume 4-Piece Adult Costume Outfit for Halloween and Carnival
Chaks£31.122.3★
Kavoc 3Pcs Halloween Costume Set Including Black White Striped T-shirt Black Socks Shorts (7-9Years Old)
Kavoc£14.024.9★
YUDATPG Men Tuxedo Suits Slim Fit Tailcoat Jacket Black
YUDATPG£38.343.6★
What buyers say about addams family costume
What buyers praise and complain about, mined from review topics.What buyers love
“Great value looked good for money paid”
“Shiny”
What buyers complain about
“very thin material”
Top return reasons
Common questions
- Is addams family costume profitable to sell on Amazon United Kingdom?
- The niche generates £21K/yr across 16 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -29.9%. Flapen's verdict: Skip it (36/100).
- How competitive is the addams family costume niche?
- 9 brands and 12 sellers compete. The top 5 products take 66% of clicks and top 5 brands hold 92% of demand.
- What do buyers complain about in addams family costume?
- Top complaints mined from reviews: Thin. The return rate is 5.5% — above our launch gate.
- When does demand for addams family costume peak?
- Demand peaks in Sep–Oct–Nov; the busiest month runs 129.4× the quietest.
- What does it cost to enter the addams family costume niche?
- Listings span £10.40–£39.65; the average listing price is £25.61 (sweet spot $15–$100). The average incumbent carries 77 reviews — the moat a new listing must climb.