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Addams Family Costume

Fail

Shoppers spend only $21K a year here, so Addams Family Costume is a Fail.

Flapen Score
36
36 / 100
Ranks 1,322 of 1,773 Toys & Games niches · −8 vs the category median of 44
Market size
£21K/yr87K searches / yr
90-day growth
-29.9%search demand this quarter
Competition
66%top-5 click share · 9 brands · 12 sellers

Flapen Score

Addams Family Costume against its category

The dotted line is the Toys & Games average. Past it, Addams Family Costume is stronger. Inside it, weaker.

36Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Addams Family Costume market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Addams Family Costume 87K times last year and spent an estimated £21K. The top 5 brands take 92% of clicks. Demand peaks in Sep–Oct–Nov. Flapen scores it 36 out of 100, a Fail.

01 · Demand

0.9% of searches ended in a purchase last week.

Shoppers searched for this 87K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.9% of those searches ended in a purchase. Searches in the last 90 days moved -29.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £21K a year.

Searches, last 12 months
87K
Growth, 90 days vs prior 90
-29.9%
Conversion, latest week
0.9%
Market size, estimated
£21Ka year
Peak month
October129.4× the quietest month
Top search term
gomez addams costume58K searches a year

02 · Price

A sale here is worth £25.61.

Listings sell for £25.61 on average, from £10.40 to £39.65. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At £25.61 that is £0 to £3K a year per listing.

Average price
£25.61inside the $15 to $100 sweet spot
Price range
£10.40–£39.65
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
1K–1K
Units per listing a year
0–100
Revenue per listing a year
£0–£3K
Returns
5.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

69% of listings pay for placement with sponsored ads. 69% ship with Prime. On an average day, 14.5% of listings are out of stock. The average listing ranks #4,513 within Fancy Dress. It carries 77 reviews at 3.93 stars, so a new listing needs social proof before a better product.

Sponsored listings
69%
Prime listings
69%
Out of stock, average day
14.5%
Average rank
#4,513in Fancy Dress
Average rating
3.93 starsAmazon United Kingdom average 4.36 stars
Average reviews
77per listing
Listings tracked
16

04 · Newcomers

Amazon counts 0 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
51 months

Products

Top Addams Family Costume products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 66% of clicks. Leaders hold, but buyers still shop past them.

£0£1K£2K£3K£4K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 flat

Sellers

12

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

66%

Top 20: 100%

Open market

5%

  • Morph37%
  • LOVETRENDS29%
  • Chaks15%
  • Kavoc8%
  • Funidelia3%
  • The Dragons Den3%
  • Open — no brand owns it (3 brands, 5%)

Demand

Addams Family Costume search demand

Weekly searches over the year, seasonality beneath. Pick a range.

20K15KSpike '25Prime Day '25Spike '26Prime Day '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Sep, Oct, Nov · busiest ÷ quietest = 129.4×

Search terms

Top Addams Family Costume search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • gomez addams costume58K/yr
  • gomez addams3K/yr
  • gomez addams costume adult22K/yr
  • gomez costume4K/yr

Reviews and returns

What reviews say buyers love and hate about Addams Family Costume

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Thin50%−0.56

very thin material

Love

Value For Money50%+4.90

Great value looked good for money paid

Good value this was a last minute purchase

Brightness/Shine/Glow25%−0.56

Shiny

Return

5.5% Return rate 54% Fixable by listing

Size-Overall42%▁▅██▂▃
Material Quality19%▁█▁▁▂▆
Quality-Overall16%▁▁▁▁█▁
Advertised Vs Actual Product10%▁▁▁▁▁█
Thickness3%▁▁▁▁█▁

FAQ

Common Addams Family Costume questions

Answered from the same tracked data.