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1920s Mens Costume

a small market ($40K/yr) — 1920s Mens Costume doesn't clear our bar today.

Flapen Score

49
Skip it
Market size 10Growth 11Conversion 23Competition 76Returns 42Price range 65Avg price 85Brand share 71Review moat 91Quality gap 90
This niche Category average

Is 1920s Mens Costume profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, 1920s Mens Costume is a £40K/yr Amazon United Kingdom market (116K searches/yr). The top 5 brands hold 62% of demand. Demand peaks in Jan–Oct–Nov–Dec. Verdict: Skip it — 49/100.

1920s Mens Costume: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -27.4% over the last 90 days and 1.8% of searches end in a purchase.

£40K

revenue / yr

Units sold / yr3K
Search volume / yr-27.4%116K
Conversion rate1.8%
Avg price£18.83

Who owns the niche?

The top 5 brands hold 62% of demand, so 38% of the market is open.

38%

open market share

Brands · sellers28 · 48
Top-5 product click share39%
Open market38%
Avg brand age40 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.1★ — the gap to enter on.

0/100

page quality · 51 products

Sponsored placement75%
New entrants (1y)19· 0 succeeded
Avg rating4.1★
Avg reviews173

Top 1920s Mens Costume products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (39% combined) — an open shelf where new products get seen.

£0£1K£2K£4K£5K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

28 flat

Sellers

48

Top-5 brand share

62%

Top 20: 94%

Top-5 click share

39%

Top 20: 73%

Open market

33%

  • Morph24%
  • Glirop13%
  • Dazzroi12%
  • Grantop10%
  • Barry.Wang4%
  • Kyndara4%

1920s Mens Costume demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume116KCVR1.8%Products51Brands28Top 5 Brands62%OOS Rate10.9%Rating4.1★Reviews173Avg BSR#815
7K5KSpike '25Prime Day '25Spike '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 3.8×

Top 1920s Mens Costume search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • 1920s accessories for men31K/yr
  • 1920s mens fancy dress18K/yr
  • gangster costume28K/yr
  • great gatsby costume men19K/yr
  • gatsby accessories men10K/yr
  • 1920s mens costume7K/yr
  • gangster fancy dress3K/yr

What reviews say buyers love and hate about 1920s Mens Costume

What buyers mention most, as a share of all reviews.

What buyers love

92% of reviews
Quality-Overall32%

Excellent product

Value For Money26%

Worth the money

Size-Overall9%

Good fit

Correct Contents6%

Good selection of items

Comfort-Overall4%

Comfort

What buyers complain about

83% of reviews
Size-Overall29%

too small

Quality-Overall24%

Poor quality

Color7%

This was a bit of a compromise as I was looking for something a little more subtle in colour

Portability4%

But caution as the sizes don't cater for the more portly guy

Defective Material/Parts4%

This product although has a lot of pieces isnt value for money

1920s Mens Costume return rate & reasons

Why buyers send it back, as a share of all return requests.

3.7%

Return rate

73%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
56%
2Quality-Overall
22%
3Color
6%
4Shape/Style
2%
5Advertised Vs Actual Product
2%

Common 1920s Mens Costume questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores 1920s Mens Costume 49/100 on Amazon United Kingdom — Skip it. The niche generates £40K/yr across 51 tracked products. 0 of 19 products launched in the last 360 days are still selling. Search demand moved -27.4% over the last 90 days.
Search demand for 1920s Mens Costume on Amazon United Kingdom peaks in Jan–Oct–Nov–Dec, where the busiest month runs 3.8× the quietest.