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49

1920s mens costume

Skip it

A small market ($40K/yr) — this niche doesn't clear our bar today.

Market size 10Growth 11Conversion 23Competition 76Returns 42Price range 65Avg price 85Brand share 71Review moat 91Quality gap 90

Review moat

Great173.39

avg incumbent reviews — the moat a new listing must climb

Quality gap

Great4.1★

avg incumbent rating — lower means beatable quality

Avg price

Great£18.83

avg listing price — sweet spot $15–$100

Competition

Great39%

top-5 click share — an open shelf

Brand share

Good62%

top-5 brand share — brands hold most of the demand

Price range

Good£3.87–£134.97

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Okay3.7%

return rate — above 5% kills the launch gate

Conversion

Bad1.8%

search→purchase rate — share of searches ending in a sale

Growth

Bad-27.4%

90-day search growth — must beat 0% to launch

Market size

Bad£40K

£40K/yr · 116K searches

According to Flapen's Amazon United Kingdom niche tracking, 1920s mens costume is a £40K/yr Amazon United Kingdom market (116K searches/yr). The top 5 brands hold 62% of demand. Demand peaks in Jan–Oct–Nov–Dec. Verdict: Skip it — 49/100.

Data updated Jul 29, 2026 · scored weekly · How we score niches

1920s mens costume market data

Units sold / yr
3K–3K
avg 0–100/product
Revenue / yr
£47K–£56K
units × avg price
Conversion rate
1.8%
Avg BSR
#815
Page quality
0%
Prime
90%
Sponsored
75%
Out of stock
10.9%
Avg brand age
40 months
Avg seller age
195 days

Competition & brand share

Clicks spread well past the top 5 (39% combined) — an open shelf where new products get seen.

Brands

28 flat

Sellers

48

Top-5 brand share

62%

Top 20: 94%

Top-5 click share

39%

Top 20: 73%

Open market

33%

  • Morph24%
  • Glirop13%
  • Dazzroi12%
  • Grantop10%
  • Barry.Wang4%
  • Kyndara4%

Demand & seasonality

Weekly Amazon search volume, last 86 weeks — -27.4% search growth over the last 90 days.
7K5KSpike '25Prime Day '25Spike '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 3.8×

Top 1920s mens costume search terms

  • 1920s accessories for men31K/yr
  • 1920s mens fancy dress18K/yr
  • gangster costume28K/yr
  • great gatsby costume men19K/yr
  • gatsby accessories men10K/yr
  • 1920s mens costume7K/yr
  • gangster fancy dress3K/yr
All search terms

Top 1920s mens costume products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%3%£1K6%£2K9%£4K12%£5K1101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about 1920s mens costume

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall32%

“Excellent product”

Value For Money26%

“Worth the money”

Size-Overall9%

“Good fit”

Correct Contents6%

“Good selection of items”

Comfort-Overall4%

“Comfort”

Advertised Vs Actual Product4%

“Everything is advertised”

Color3%

“Nice colours”

Shape/Style3%

“Nice style”

Design-Overall3%

“Nice design”

Stretchability/Expandability/Elasticity1%

“stretchiness are perfect”

What buyers complain about

Size-Overall29%

“too small”

Quality-Overall24%

“Poor quality”

Color7%

“This was a bit of a compromise as I was looking for something a little more subtle in colour”

Portability4%

“But caution as the sizes don't cater for the more portly guy”

Defective Material/Parts4%

“This product although has a lot of pieces isnt value for money”

Durability4%

“ripped on putting it on so is absolutely no use”

Advertised Vs Actual Product4%

“Not as advertised”

Strength4%

“Bit flimsy and cheap looking”

Shoulder Fit4%

“To big on the shoulders”

Thin2%

“Suit is thin material so will have to wear something under”

Top return reasons

Size-Overall56%
Quality-Overall22%
Color6%
Shape/Style2%
Advertised Vs Actual Product2%
Chest Fit2%
Thin2%
Shoulder Fit2%
Wrinkles2%
Product Condition1%

Common questions

Is 1920s mens costume profitable to sell on Amazon United Kingdom?
The niche generates £40K/yr across 51 tracked products. 0 of 19 products launched in the last 360 days are still selling. 90-day search growth is -27.4%. Flapen's verdict: Skip it (49/100).
How competitive is the 1920s mens costume niche?
28 brands and 48 sellers compete. The top 5 products take 39% of clicks and top 5 brands hold 62% of demand.
What do buyers complain about in 1920s mens costume?
Top complaints mined from reviews: Size-Overall, Quality-Overall, Color. The return rate is 3.7%.
When does demand for 1920s mens costume peak?
Demand peaks in Jan–Oct–Nov–Dec; the busiest month runs 3.8× the quietest.
What does it cost to enter the 1920s mens costume niche?
Listings span £3.87–£134.97; the average listing price is £18.83 (sweet spot $15–$100). The average incumbent carries 173 reviews — the moat a new listing must climb.