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1920s Mens Costume

Fail

Shoppers spend only $40K a year here, so 1920s Mens Costume is a Fail.

Flapen Score
49
49 / 100
Top 32% of 1,773 Toys & Games niches · +5 vs the category median of 44
Market size
£40K/yr116K searches / yr
90-day growth
-27.4%search demand this quarter
Competition
39%top-5 click share · 28 brands · 48 sellers

Flapen Score

1920s Mens Costume against its category

The dotted line is the Toys & Games average. Past it, 1920s Mens Costume is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The 1920s Mens Costume market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for 1920s Mens Costume 116K times last year and spent an estimated £40K. The top 5 brands take 62% of clicks. Demand peaks in Jan–Oct–Nov–Dec. Flapen scores it 49 out of 100, a Fail.

01 · Demand

1.8% of searches ended in a purchase last week.

Shoppers searched for this 116K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.8% of those searches ended in a purchase. Searches in the last 90 days moved -27.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £40K a year.

Searches, last 12 months
116K
Growth, 90 days vs prior 90
-27.4%
Conversion, latest week
1.8%
Market size, estimated
£40Ka year
Peak month
October3.8× the quietest month
Top search term
1920s accessories for men31K searches a year

02 · Price

A sale here is worth £18.83.

Listings sell for £18.83 on average, from £3.87 to £134.97. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At £18.83 that is £0 to £2K a year per listing.

Average price
£18.83inside the $15 to $100 sweet spot
Price range
£3.87–£134.97
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
3.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

75% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 10.9% of listings are out of stock. The average listing ranks #815 within Fancy Dress. It carries 173 reviews at 4.07 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
90%
Out of stock, average day
10.9%
Average rank
#815in Fancy Dress
Average rating
4.07 starsAmazon United Kingdom average 4.36 stars
Average reviews
173per listing
Listings tracked
51

04 · Newcomers

Amazon counts 0 of last year's 19 launches as successful.

19 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
19
Successful launches
0Amazon's first-year sales bar
Average brand age
40 months

Products

Top 1920s Mens Costume products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 39% of clicks. An open shelf where new products get seen.

£0£1K£2K£4K£5K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

28 flat

Sellers

48

Top-5 brand share

62%

Top 20: 94%

Top-5 click share

39%

Top 20: 73%

Open market

33%

  • Morph24%
  • Glirop13%
  • Dazzroi12%
  • Grantop10%
  • Barry.Wang4%
  • Kyndara4%

Demand

1920s Mens Costume search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '25Prime Day '25Spike '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 3.8×

Search terms

Top 1920s Mens Costume search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • 1920s accessories for men31K/yr
  • 1920s mens fancy dress18K/yr
  • gangster costume28K/yr
  • great gatsby costume men19K/yr
  • gatsby accessories men10K/yr
  • 1920s mens costume7K/yr
  • gangster fancy dress3K/yr

Reviews and returns

What reviews say buyers love and hate about 1920s Mens Costume

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall29%−0.17

too small

Sizes not good

shirt that doesn't fit

Quality-Overall24%+0.15

Poor quality

Pretty much rubbish

Terrible quality and will have to buy something else instead as not good enough to use

Color7%−0.24

This was a bit of a compromise as I was looking for something a little more subtle in colour

Portability4%−0.08

But caution as the sizes don't cater for the more portly guy

Defective Material/Parts4%−0.08

This product although has a lot of pieces isnt value for money

Love

Quality-Overall32%+0.15

Excellent product

Superb Quality

Good quality and great for price

Value For Money26%+2.88

Worth the money

Great value

Very good for the price

Size-Overall9%−0.17

Good fit

Everything is advertised and fits well, everything is also really good quality, used this as a costume for a short film and was really happy with how it all fit and looked as well

Fitted extremely well

Correct Contents6%+0.10

Good selection of items

Comfort-Overall4%+0.31

Comfort

Comfortable fit

Return

3.7% Return rate 73% Fixable by listing

Size-Overall56%█▇▆▆▇▅

too small

Sizes not good

shirt that doesn't fit

Quality-Overall22%▇█▆▆▄▆

Poor quality

Pretty much rubbish

Terrible quality and will have to buy something else instead as not good enough to use

Color6%▁█▅▄▇█

This was a bit of a compromise as I was looking for something a little more subtle in colour

Shape/Style2%▁▁█▁▅▅
Advertised Vs Actual Product2%▁▁▇▁▇█

Not as advertised

FAQ

Common 1920s Mens Costume questions

Answered from the same tracked data.