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1920s Mens Costume

Fail

Shoppers spend an estimated $40K a year here, so 1920s Mens Costume is a Fail.

Flapen Score
49
49 / 100
Top 32% of 1,773 Toys & Games niches · +5 vs the category median of 44
Market size
£40K/yr116K searches / yr
90-day growth
-27.4%search demand this quarter
Competition
39%top-5 click share · 28 brands · 48 sellers

Flapen Score

1920s Mens Costume against its category

The dotted line is the Toys & Games average. Past it, 1920s Mens Costume is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The 1920s Mens Costume market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for 1920s Mens Costume 116K times last year and spent an estimated £40K. The top 5 brands take 62% of clicks. Demand peaks in Jan–Oct–Nov–Dec. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 1.8% of those searches ended in a purchase.

Shoppers searched for this 116K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.8% of those searches ended in a purchase. Searches in the last 90 days moved -27.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £40K a year.

Searches, last 12 months
116K
Growth, 90 days vs prior 90
-27.4%
Conversion, latest week
1.8%
Market size, estimated
£40Ka year
Peak month
October3.8× the quietest month
Top search term
1920s accessories for men31K searches a year

02 · Price

A sale here is worth £18.83.

Listings sell for £18.83 on average, from £3.87 to £134.97. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At £18.83 that is £0 to £2K a year per listing.

Average price
£18.83inside the $15 to $100 sweet spot
Price range
£3.87–£134.97
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
3.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

75% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 10.9% of listings are out of stock. The average listing ranks #815 within Fancy Dress. It carries 173 reviews at 4.07 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
90%
Out of stock, average day
10.9%
Average rank
#815in Fancy Dress
Average rating
4.07 starsAmazon United Kingdom average 4.36 stars
Average reviews
173per listing
Listings tracked
51

04 · Newcomers

0 of last year's 19 launches cleared the first-year sales bar.

19 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
19
Successful launches
0Amazon's first-year sales bar
Average brand age
40 months

Products

Top 1920s Mens Costume products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 29, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 39% of clicks, no more. An open shelf where new products get seen.

£0£1K£2K£4K£5K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

28 flat

Sellers

48

Est. top-5 brand share

62%

Top 20: 94%

Est. top-5 click share

39%

Top 20: 73%

Open market

33%

  • Morph24%
  • Glirop13%
  • Dazzroi12%
  • Grantop10%
  • Barry.Wang4%
  • Kyndara4%

Demand

1920s Mens Costume search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '25Prime Day '25Spike '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 3.8×

Search terms

Top 1920s Mens Costume search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • 1920s accessories for men31K/yr
  • 1920s mens fancy dress18K/yr
  • gangster costume28K/yr
  • great gatsby costume men19K/yr
  • gatsby accessories men10K/yr
  • 1920s mens costume7K/yr
  • gangster fancy dress3K/yr

Reviews and returns

What reviews say buyers love and hate about 1920s Mens Costume

We read the reviews and the return reasons for every product selling here.

32%of positive reviews mention “Quality-Overall”
29%of negative reviews mention “Size-Overall”
3.7%of orders come back
“too small”
A buyer, on “Size-Overall”29% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common 1920s Mens Costume questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data