Whiteboard
Whiteboard shows low returns (0.8%), but soft demand (-21.1% this quarter) keeps it on the watch list.
Flapen Score
Is Whiteboard profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Whiteboard is a £1.7M/yr Amazon United Kingdom market (2.6M searches/yr). The top 5 brands hold 82% of demand. Verdict: Worth a look — 54/100.
Whiteboard: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved -21.1% over the last 90 days and 4.5% of searches end in a purchase.
£1.7M
revenue / yr
Who owns the niche?
The top 5 brands hold 82% of demand, so 18% of the market is open.
18%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.
0/100
page quality · 20 products
Top Whiteboard products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Amazon Basics Magnetic Dry Wipe Whiteboard Dry Erase Aluminum Frame Magnetic Bulletin Board Adhesive Wall Mount for Home Office School 28 x 36 cm
- Price
- £8.13
- Rating
- 4.5/5
- Reviews
- 49,650
- Age
- 4y ago
VIZ-PRO Magnetic Whiteboard with Silver Aluminium Frame 90 x 60 cm
- Price
- £20.13
- Rating
- 4.5/5
- Reviews
- 33,893
- Age
- 11y ago
Amazon Basics Magnetic Whiteboard with Aluminum Frame Pen Tray 6 Magnets 1 Eraser and 2 Markers for Office and Home Use Wall mounted Dry-Erase Dry-Wipe 90 x 60 cm
- Price
- £20.80
- Rating
- 4.5/5
- Reviews
- 49,650
- Age
- 8y ago
Amazon Basics Magnetic Whiteboard with Aluminum Frame Pen Tray 6 Magnets 1 Eraser and 2 Markers for Office and Home Use Wall mounted Dry-Erase Dry-Wipe 60 x 45 cm
- Price
- £14.17
- Rating
- 4.5/5
- Reviews
- 49,650
- Age
- 8y ago
Dry Erase Whiteboard DumanAsen Double Sided White Board with Dry Erase Pens and Eraser for School Home Office Remote Learning (Black 30cm*21cm) whiteboard Size: 12x8inch
- Price
- £6.61
- Rating
- 4.4/5
- Reviews
- 2,299
- Age
- 5y ago
Trending
90-day click momentum
A3 Whiteboard - Magnetic Whiteboard with White Board Markers and Erasers Smooth Writing and Easy to Dry Wipe Suitable for Kids Writing & Drawing School Home Office and Remote Learning
- Price
- £10.66
- Rating
- 4.5/5
- Reviews
- 49
- Age
- 6mo ago
Dry Erase Board - Dry Erase Magnetic Portable Whiteboard | Meeting Rooms Writing Board | for Home Kitchen Bedroom Office Meeting Room School Dormitory Classroom Bookroom Men
- Price
- £9.60
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 6mo ago
60 x 40cm Magnetic Whiteboard with Pen Tray & Silver Aluminium Frame
- Price
- £11.35
- Rating
- 4.4/5
- Reviews
- 192
- Age
- 2y ago
Amazon Basics Magnetic Dry Wipe Whiteboard Dry Erase Aluminum Frame Magnetic Bulletin Board Adhesive Wall Mount for Home Office School 28 x 36 cm
- Price
- £8.13
- Rating
- 4.5/5
- Reviews
- 49,650
- Age
- 4y ago
Amazon Basics Magnetic Whiteboard with Aluminum Frame Pen Tray 6 Magnets 1 Eraser and 2 Markers for Office and Home Use Wall mounted Dry-Erase Dry-Wipe 90 x 60 cm
- Price
- £20.80
- Rating
- 4.5/5
- Reviews
- 49,650
- Age
- 8y ago
Newest
by launch dateDry Erase Board - Dry Erase Magnetic Portable Whiteboard | Meeting Rooms Writing Board | for Home Kitchen Bedroom Office Meeting Room School Dormitory Classroom Bookroom Men
- Price
- £9.60
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 6mo ago
A3 Whiteboard - Magnetic Whiteboard with White Board Markers and Erasers Smooth Writing and Easy to Dry Wipe Suitable for Kids Writing & Drawing School Home Office and Remote Learning
- Price
- £10.66
- Rating
- 4.5/5
- Reviews
- 49
- Age
- 6mo ago
2 Pack A4 Whiteboard Mini Dry Erase White Board Durable Portable White Boards for Students with 10 Pens and 2 Erasers Small Whiteboard for Home Classroom Office
- Price
- £6.74
- Rating
- 4.6/5
- Reviews
- 173
- Age
- 1y ago
60 x 40cm Magnetic Whiteboard with Pen Tray & Silver Aluminium Frame
- Price
- £11.35
- Rating
- 4.4/5
- Reviews
- 192
- Age
- 2y ago
Magnetic White Board Dry Wipe 90 x 60 cm Aluminium Frame Whiteboard for Walls in Home Office and School
- Price
- £18.35
- Rating
- 4.3/5
- Reviews
- 467
- Age
- 2y ago
Competition: brands, sellers & click share
The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.
Brands
13 falling
Sellers
17
Top-5 brand share
82%
Top 20: 100%
Top-5 click share
59%
Top 20: 100%
Open market
14%
- Amazon Basics41%
- VIZ-PRO25%
- DumanAsen8%
- QUEENLINK4%
- ENOCENT4%
- Ledivion3%
- Open — no brand owns it (7 brands, 14%)
Whiteboard demand & seasonality
Weekly search volume, with the niche's key stats alongside.
No pronounced peak months · busiest ÷ quietest = 1.7×
Top Whiteboard search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- whiteboard1.5M/yr
- white board535K/yr
- magnetic whiteboard138K/yr
- large whiteboard68K/yr
- whiteboards51K/yr
- big whiteboard40K/yr
- white boards30K/yr
- magnetic white board25K/yr
- wipe board25K/yr
- large whiteboard for wall25K/yr
What reviews say buyers love and hate about Whiteboard
What buyers mention most, as a share of all reviews.
What buyers love
78% of reviews“The pens are of a good quality”
“Good size”
“Excellent value for money”
“Does the job”
“The magnet is strong”
What buyers complain about
68% of reviews“Not great quality control”
“Not very magnetic”
“Doesnt wipe clean properly”
“screws to a bigger size”
“Waste of £20”
Whiteboard return rate & reasons
Why buyers send it back, as a share of all return requests.
0.8%
Return rate
69%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Whiteboard questions
The questions sellers ask about this niche, answered from the tracked metrics.
Best Flapen score
The highest-scoring niches we track right now, across every category.
