Whiteboard
MaybeAn estimated 0.8% of orders come back. But demand is soft, at -21.1% this quarter, so Whiteboard is a Maybe.
- Flapen Score
- 54 / 100Top 18% of 835 Stationery & Office Supplies niches · +7 vs the category median of 4754
- Market size
- £1.7M/yr2.6M searches / yr
- 90-day growth
- -21.1%search demand this quarter
- Competition
- 59%top-5 click share · 13 brands · 17 sellers
Flapen Score
Whiteboard against its category
The dotted line is the Stationery & Office Supplies average. Past it, Whiteboard is stronger. Inside it, weaker.
Market
The Whiteboard market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Whiteboard 2.6M times last year and spent an estimated £1.7M. The top 5 brands take 82% of clicks. Flapen scores it 54 out of 100, a Maybe.
01 · Demand
An estimated 4.5% of those searches ended in a purchase.
Shoppers searched for this 2.6M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 4.5% of those searches ended in a purchase. Searches in the last 90 days moved -21.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.7M a year.
- Searches, last 12 months
- 2.6M
- Growth, 90 days vs prior 90
- -21.1%
- Conversion, latest week
- 4.5%
- Market size, estimated
- £1.7Ma year
- Peak month
- January1.7× the quietest month
- Top search term
- whiteboard1.5M searches a year
02 · Price
A sale here is worth £15.08.
Listings sell for £15.08 on average, from £6.61 to £36.46. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 3,000 to 4,000 of them. At £15.08 that is £45K to £60K a year per listing.
- Average price
- £15.08inside the $15 to $100 sweet spot
- Price range
- £6.61–£36.46
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 100K–125K
- Units per listing a year
- 3,000–4,000
- Revenue per listing a year
- £45K–£60K
- Returns
- 0.8%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads and reviews.
100% of listings pay for placement with sponsored ads. 80% ship with Prime. On an average day, 0.6% of listings are out of stock. The average listing ranks #12 within Office Supplies. It carries 12,089 reviews at 4.50 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 80%
- Out of stock, average day
- 0.6%
- Average rank
- #12in Office Supplies
- Average rating
- 4.50 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 12,089per listing
- Listings tracked
- 20
04 · Newcomers
1 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 44 months
Products
Top Whiteboard products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 29, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Amazon Basics Magnetic Dry Wipe Whiteboard Dry Erase Aluminum Frame Magnetic Bulletin Board Adhesive Wall Mount for Home Office School 28 x 36 cm
- Price
- £8.13
- Rating
- 4.5/5
- Reviews
- 49,650
- Age
- 4y ago

VIZ-PRO Magnetic Whiteboard with Silver Aluminium Frame 90 x 60 cm
- Price
- £20.13
- Rating
- 4.5/5
- Reviews
- 33,893
- Age
- 11y ago

Amazon Basics Magnetic Whiteboard with Aluminum Frame Pen Tray 6 Magnets 1 Eraser and 2 Markers for Office and Home Use Wall mounted Dry-Erase Dry-Wipe 90 x 60 cm
- Price
- £20.80
- Rating
- 4.5/5
- Reviews
- 49,650
- Age
- 8y ago

Amazon Basics Magnetic Whiteboard with Aluminum Frame Pen Tray 6 Magnets 1 Eraser and 2 Markers for Office and Home Use Wall mounted Dry-Erase Dry-Wipe 60 x 45 cm
- Price
- £14.17
- Rating
- 4.5/5
- Reviews
- 49,650
- Age
- 8y ago

Dry Erase Whiteboard DumanAsen Double Sided White Board with Dry Erase Pens and Eraser for School Home Office Remote Learning (Black 30cm*21cm) whiteboard Size: 12x8inch
- Price
- £6.61
- Rating
- 4.4/5
- Reviews
- 2,299
- Age
- 5y ago
Trending
estimated 90-day click momentum
A3 Whiteboard - Magnetic Whiteboard with White Board Markers and Erasers Smooth Writing and Easy to Dry Wipe Suitable for Kids Writing & Drawing School Home Office and Remote Learning
- Price
- £10.66
- Rating
- 4.5/5
- Reviews
- 49
- Age
- 6mo ago

Dry Erase Board - Dry Erase Magnetic Portable Whiteboard | Meeting Rooms Writing Board | for Home Kitchen Bedroom Office Meeting Room School Dormitory Classroom Bookroom Men
- Price
- £9.60
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 6mo ago

60 x 40cm Magnetic Whiteboard with Pen Tray & Silver Aluminium Frame
- Price
- £11.35
- Rating
- 4.4/5
- Reviews
- 192
- Age
- 2y ago

Amazon Basics Magnetic Dry Wipe Whiteboard Dry Erase Aluminum Frame Magnetic Bulletin Board Adhesive Wall Mount for Home Office School 28 x 36 cm
- Price
- £8.13
- Rating
- 4.5/5
- Reviews
- 49,650
- Age
- 4y ago

Amazon Basics Magnetic Whiteboard with Aluminum Frame Pen Tray 6 Magnets 1 Eraser and 2 Markers for Office and Home Use Wall mounted Dry-Erase Dry-Wipe 90 x 60 cm
- Price
- £20.80
- Rating
- 4.5/5
- Reviews
- 49,650
- Age
- 8y ago
Newest
by launch date
Dry Erase Board - Dry Erase Magnetic Portable Whiteboard | Meeting Rooms Writing Board | for Home Kitchen Bedroom Office Meeting Room School Dormitory Classroom Bookroom Men
- Price
- £9.60
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 6mo ago

A3 Whiteboard - Magnetic Whiteboard with White Board Markers and Erasers Smooth Writing and Easy to Dry Wipe Suitable for Kids Writing & Drawing School Home Office and Remote Learning
- Price
- £10.66
- Rating
- 4.5/5
- Reviews
- 49
- Age
- 6mo ago

2 Pack A4 Whiteboard Mini Dry Erase White Board Durable Portable White Boards for Students with 10 Pens and 2 Erasers Small Whiteboard for Home Classroom Office
- Price
- £6.74
- Rating
- 4.6/5
- Reviews
- 173
- Age
- 1y ago

60 x 40cm Magnetic Whiteboard with Pen Tray & Silver Aluminium Frame
- Price
- £11.35
- Rating
- 4.4/5
- Reviews
- 192
- Age
- 2y ago

Magnetic White Board Dry Wipe 90 x 60 cm Aluminium Frame Whiteboard for Walls in Home Office and School
- Price
- £18.35
- Rating
- 4.3/5
- Reviews
- 467
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 59% of clicks. Leaders hold, but buyers still shop past them.
Brands
13 falling
Sellers
17
Est. top-5 brand share
82%
Top 20: 100%
Est. top-5 click share
59%
Top 20: 100%
Open market
14%
- Amazon Basics41%
- VIZ-PRO25%
- DumanAsen8%
- QUEENLINK4%
- ENOCENT4%
- Ledivion3%
- Open — no brand owns it (7 brands, 14%)
Demand
Whiteboard search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.7×
Search terms
Top Whiteboard search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- whiteboard1.5M/yr
- white board535K/yr
- magnetic whiteboard138K/yr
- large whiteboard68K/yr
- whiteboards51K/yr
- big whiteboard40K/yr
- white boards30K/yr
- magnetic white board25K/yr
- wipe board25K/yr
- large whiteboard for wall25K/yr
Reviews and returns
What reviews say buyers love and hate about Whiteboard
We read the reviews and the return reasons for every product selling here.
“Not great quality control”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Whiteboard questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









