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Whiteboard

Maybe

Returns run at only 0.8% of orders. But demand is soft, at -21.1% this quarter, so Whiteboard is a Maybe.

Flapen Score
54
54 / 100
Top 18% of 835 Stationery & Office Supplies niches · +7 vs the category median of 47
Market size
£1.7M/yr2.6M searches / yr
90-day growth
-21.1%search demand this quarter
Competition
59%top-5 click share · 13 brands · 17 sellers

Flapen Score

Whiteboard against its category

The dotted line is the Stationery & Office Supplies average. Past it, Whiteboard is stronger. Inside it, weaker.

54Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Whiteboard market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Whiteboard 2.6M times last year and spent an estimated £1.7M. The top 5 brands take 82% of clicks. Flapen scores it 54 out of 100, a Maybe.

01 · Demand

4.5% of searches ended in a purchase last week.

Shoppers searched for this 2.6M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.5% of those searches ended in a purchase. Searches in the last 90 days moved -21.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.7M a year.

Searches, last 12 months
2.6M
Growth, 90 days vs prior 90
-21.1%
Conversion, latest week
4.5%
Market size, estimated
£1.7Ma year
Peak month
January1.7× the quietest month
Top search term
whiteboard1.5M searches a year

02 · Price

A sale here is worth £15.08.

Listings sell for £15.08 on average, from £6.61 to £36.46. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 3,000 to 4,000 of them. At £15.08 that is £45K to £60K a year per listing.

Average price
£15.08inside the $15 to $100 sweet spot
Price range
£6.61–£36.46
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
100K–125K
Units per listing a year
3,000–4,000
Revenue per listing a year
£45K–£60K
Returns
0.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 80% ship with Prime. On an average day, 0.6% of listings are out of stock. The average listing ranks #12 within Office Supplies. It carries 12,089 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
80%
Out of stock, average day
0.6%
Average rank
#12in Office Supplies
Average rating
4.50 starsAmazon United Kingdom average 4.36 stars
Average reviews
12,089per listing
Listings tracked
20

04 · Newcomers

Amazon counts 1 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
44 months

Products

Top Whiteboard products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 59% of clicks. Leaders hold, but buyers still shop past them.

£0£173K£346K£519K£692K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

13 falling

Sellers

17

Top-5 brand share

82%

Top 20: 100%

Top-5 click share

59%

Top 20: 100%

Open market

14%

  • Amazon Basics41%
  • VIZ-PRO25%
  • DumanAsen8%
  • QUEENLINK4%
  • ENOCENT4%
  • Ledivion3%
  • Open — no brand owns it (7 brands, 14%)

Demand

Whiteboard search demand

Weekly searches over the year, seasonality beneath. Pick a range.

60K40KSpike '24Spike '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.7×

Search terms

Top Whiteboard search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • whiteboard1.5M/yr
  • white board535K/yr
  • magnetic whiteboard138K/yr
  • large whiteboard68K/yr
  • whiteboards51K/yr
  • big whiteboard40K/yr
  • white boards30K/yr
  • magnetic white board25K/yr
  • wipe board25K/yr
  • large whiteboard for wall25K/yr

Reviews and returns

What reviews say buyers love and hate about Whiteboard

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall22%−0.10

Not great quality control

Cheap quality

Bad quality

Magnetic Strength/Adsorption12%−0.04

Not very magnetic

Magnets useless

The magnets are not very strong

Ease Of Cleaning7%−0.04

Doesnt wipe clean properly

becomes very difficult to clean quickly

after a couple of months the surface becomes almost impossible to clean without using rubbing alcohol. which just strips the surface further

Size-Overall6%+1.47

screws to a bigger size

Whilst on the pens - they are small

Very small

Value For Money5%+0.18

Waste of £20

Not worth it at half the price

really shame though as it was expensive

Love

Quality-Overall18%−0.10

The pens are of a good quality

Better quality

Good quality board

Size-Overall13%+1.47

Good size

I deal size for me works fine just what I needed

The size is perfect for what we need it for

Value For Money11%+0.18

Excellent value for money

Good value

Great value

Advertised Vs Actual Product10%

Does the job

As described

Works as should

Magnetic Strength/Adsorption8%−0.04

The magnet is strong

Strong magnetic strength

Its magnetic

Return

0.8% Return rate 69% Fixable by listing

Size-Overall58%▇█▇█▇▇

screws to a bigger size

Whilst on the pens - they are small

Very small

Defective Material/Parts6%█▃▇▆▅▆

Missing accessories amd slight damage

Items are not always sometimes not what you expect

Scratch Resistance5%▅▄▃▃▆█

the scratches arent that visible as to make a great difference

Quality-Overall4%▇█▂▅▇▅

Not great quality control

Cheap quality

Bad quality

Functionality-Overall2%█▃▄▄▄▄

FAQ

Common Whiteboard questions

Answered from the same tracked data.