60
whiteboard pens
Worth a lookShows low returns (0.2%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Conversion
Incredible15.1%search→purchase rate — share of searches ending in a sale
Market size
Great£1.8M£1.8M/yr · 2.0M searches
Brand share
Great60%top-5 brand share — no brand owns this niche
Competition
Good47%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Bad11,250.16avg incumbent reviews — the moat a new listing must climb
Growth
Bad-11.1%90-day search growth — must beat 0% to launch
Avg price
Bad£5.77avg listing price — sweet spot $15–$100
Price range
Bad£2.71–£11.83cheapest to priciest tracked listing — scored on the share inside $15–$100