Whiteboard Pens
MaybeReturns run at only 0.2% of orders. But prices span $2.71–$11.83, mostly outside the sweet spot, so Whiteboard Pens is a Maybe.
- Flapen Score
- 60 / 100Top 5% of 835 Stationery & Office Supplies niches · +13 vs the category median of 4760
- Market size
- £1.8M/yr2.0M searches / yr
- 90-day growth
- -11.1%search demand this quarter
- Competition
- 47%top-5 click share · 17 brands · 89 sellers
Flapen Score
Whiteboard Pens against its category
The dotted line is the Stationery & Office Supplies average. Past it, Whiteboard Pens is stronger. Inside it, weaker.
Market
The Whiteboard Pens market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Whiteboard Pens 2.0M times last year and spent an estimated £1.8M. The top 5 brands take 60% of clicks. Demand peaks in Sep. Flapen scores it 60 out of 100, a Maybe.
01 · Demand
15.1% of searches ended in a purchase last week.
Shoppers searched for this 2.0M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 15.1% of those searches ended in a purchase. Searches in the last 90 days moved -11.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.8M a year.
- Searches, last 12 months
- 2.0M
- Growth, 90 days vs prior 90
- -11.1%
- Conversion, latest week
- 15.1%
- Market size, estimated
- £1.8Ma year
- Peak month
- September1.6× the quietest month
- Top search term
- whiteboard pens1.1M searches a year
02 · Price
A sale here is worth £5.77.
Listings sell for £5.77 on average, from £2.71 to £11.83. Amazon reports units sold in ranges. This niche sold 300K to 400K a year. The average listing sells 10,000 to 12,500 of them. At £5.77 that is £58K to £72K a year per listing.
- Average price
- £5.77under the $15 to $100 sweet spot
- Price range
- £2.71–£11.83
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 300K–400K
- Units per listing a year
- 10,000–12,500
- Revenue per listing a year
- £58K–£72K
- Returns
- 0.2%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads and reviews.
94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.4% of listings are out of stock. The average listing ranks #25 within Office Supplies. It carries 11,250 reviews at 4.47 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 94%
- Prime listings
- 100%
- Out of stock, average day
- 1.4%
- Average rank
- #25in Office Supplies
- Average rating
- 4.47 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 11,250per listing
- Listings tracked
- 31
04 · Newcomers
Amazon counts 4 of last year's 5 launches as successful.
5 products launched here in the last 12 months. Amazon counts 4 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 55 months on average, so the names here are settling in.
- Launched, last 12 months
- 5
- Successful launches
- 4Amazon's first-year sales bar
- Average brand age
- 55 months
Products
Top Whiteboard Pens products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Volcanics Whiteboard Pens Fine Tip Dry Wipe Pens 12 Pack
- Price
- £5.40
- Rating
- 4.5/5
- Reviews
- 27,842
- Age
- 6y ago

STAEDTLER 351 WP6 Lumocolor Whiteboard Marker Bullet Tip - Assorted Colours (Pack of 6)
- Price
- £6.63
- Rating
- 4.7/5
- Reviews
- 45,926
- Age
- 19y ago

Rainberg Dry Erase Marker Pens Pack of 12 Assorted Colours 3mm Fine Tip Low Odour Quick-Drying & Easy Wipe Ideal Dry Wipe Whiteboard Pens for School Office Home & Classroom
- Price
- £3.40
- Rating
- 4.3/5
- Reviews
- 141
- Age
- 6mo ago

BIC Velleda Whiteboard Pens - Fine Whiteboard Marker Pens - Assorted Colours Pack of 8
- Price
- £3.36
- Rating
- 4.5/5
- Reviews
- 27,594
- Age
- 14y ago

Autoau 10 pcs Whiteboard Markers Colour Magnetic Whiteboard Pens Fine Tip White Board Pens White Board Markers Erasable Low Odor Dry Wipe Pens for Whiteboard Home School Office Uses
- Price
- £3.32
- Rating
- 4.4/5
- Reviews
- 2,740
- Age
- 3y ago
Trending
90-day click momentum
G4GADGET Whiteboard Pens 4 Pack with Eraser Dry Wipe Marker Pens Black Blue Red Green | Bullet Tip White Board Markers Erasable Low Odour Non-Permanent for School Office & Home
- Price
- £3.41
- Rating
- 4.1/5
- Reviews
- 71
- Age
- 8mo ago

STAEDTLER 351 WP4-1 Lumocolor Whiteboard Marker Bullet Tip (Pack of 4)
- Price
- £4.30
- Rating
- 4.7/5
- Reviews
- 45,926
- Age
- 5y ago

STAEDTLER 301 WP6 Whiteboard Pens Assorted Colour Pack of 6
- Price
- £5.40
- Rating
- 4.5/5
- Reviews
- 815
- Age
- 7y ago

Rainberg Dry Erase Marker Pens Pack of 12 Assorted Colours 3mm Fine Tip Low Odour Quick-Drying & Easy Wipe Ideal Dry Wipe Whiteboard Pens for School Office Home & Classroom
- Price
- £3.40
- Rating
- 4.3/5
- Reviews
- 141
- Age
- 6mo ago

Q-Connect Premium Whiteboard Marker Bullet Tip Assorted (Pack of 4) KF26113
- Price
- £2.71
- Rating
- 4.4/5
- Reviews
- 489
- Age
- 17y ago
Newest
by launch date
Rainberg Dry Erase Marker Pens Pack of 12 Assorted Colours 3mm Fine Tip Low Odour Quick-Drying & Easy Wipe Ideal Dry Wipe Whiteboard Pens for School Office Home & Classroom
- Price
- £3.40
- Rating
- 4.3/5
- Reviews
- 141
- Age
- 6mo ago

G4GADGET Whiteboard Pens 4 Pack with Eraser Dry Wipe Marker Pens Black Blue Red Green | Bullet Tip White Board Markers Erasable Low Odour Non-Permanent for School Office & Home
- Price
- £3.41
- Rating
- 4.1/5
- Reviews
- 71
- Age
- 8mo ago

SUQJOY Whiteboard Pens Dry Wipe Whiteboard Markers Bullet Tip Low Odour Wipe Clean Roll-Resistant Cap 12 Colours Pack of 12
- Price
- £8.29
- Rating
- 4.6/5
- Reviews
- 71
- Age
- 10mo ago

Amazon Basics Low-Odor Dry Erase Whiteboard Markers Chisel Tip 12 Assorted Colors 36 Count
- Price
- £11.67
- Rating
- 4.5/5
- Reviews
- 998
- Age
- 1y ago

SUIN Whiteboard Pens 12 Colours Dry Wipe Markers Low Odour Whiteboard Markers with Medium Bullet Tip Dry Erase Pens for Classroom Office Home Revision Planning & Colour Coding Pack of 12
- Price
- £7.82
- Rating
- 4.5/5
- Reviews
- 304
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 47% of clicks. Leaders hold, but buyers still shop past them.
Brands
17 rising
Sellers
89
Top-5 brand share
60%
Top 20: 100%
Top-5 click share
47%
Top 20: 87%
Open market
34%
- Volcanics20%
- STAEDTLER17%
- Rainberg8%
- maxtek8%
- Velleda7%
- Autoau7%
Demand
Whiteboard Pens search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Sep · busiest ÷ quietest = 1.6×
Search terms
Top Whiteboard Pens search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- whiteboard pens1.1M/yr
- whiteboard markers187K/yr
- white board pens134K/yr
- white board markers erasable120K/yr
- whiteboard pen53K/yr
- white board markers46K/yr
- white board pens colour40K/yr
- dry wipe markers26K/yr
- dry wipe pens for whiteboard45K/yr
- dry erase marker32K/yr
Reviews and returns
What reviews say buyers love and hate about Whiteboard Pens
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Not colourful at all
the colours are not dark enough
Colour missing
Not long-lasting
Doesn't last
stopped working the next day
Unfortunately, the pens are pretty poor quality
Bad Quality
Cheap quality
the pens dry almost immediately
Quick ink dry
Dried out quickly
Not fit for purpose
they're too short. 4.5 inches
Small
Love
colours are great
Colours are bright
Colours are vibrant
Excellent quality
Great quality, good solid colours
Good quality pens
Excellent value for money
Value for money
Great deal
Great markers
Good quality pens
Good pens
easy to write with
smooth writing ability
writes well
Return
0.2% Return rate 37% Fixable by listing
Didnt show up well
Dont work
cannot work properly
Not colourful at all
the colours are not dark enough
Colour missing
Not fit for purpose
they're too short. 4.5 inches
Small
Unfortunately, the pens are pretty poor quality
Bad Quality
Cheap quality
the pens dry almost immediately
Quick ink dry
Dried out quickly
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Whiteboard Pens questions
Answered from the same tracked data.









