Is whiteboard pens profitable to sell on Amazon United Kingdom?

The niche generates £1.8M/yr across 31 tracked products. 4 of 5 products launched in the last 360 days are still selling. 90-day search growth is -11.1%. Flapen's verdict: Worth a look (60/100).

How competitive is the whiteboard pens niche?

17 brands and 89 sellers compete. The top 5 products take 47% of clicks and top 5 brands hold 60% of demand.

What do buyers complain about in whiteboard pens?

Top complaints mined from reviews: Color, Durability, Quality-Overall. The return rate is 0.2%.

When does demand for whiteboard pens peak?

Demand peaks in Sep; the busiest month runs 1.6× the quietest.

What does it cost to enter the whiteboard pens niche?

Listings span £2.71–£11.83; the average listing price is £5.77 (sweet spot $15–$100). The average incumbent carries 11,250 reviews — the moat a new listing must climb.

whiteboard pens

Worth a look

Shows low returns (0.2%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Returns

Incredible0.2%

return rate — above 5% kills the launch gate

Conversion

Incredible15.1%

search→purchase rate — share of searches ending in a sale

Market size

Great£1.8M

£1.8M/yr · 2.0M searches

Brand share

Great60%

top-5 brand share — no brand owns this niche

Competition

Good47%

top-5 click share — leaders hold, buyers still browse

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Review moat

Bad11,250.16

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-11.1%

90-day search growth — must beat 0% to launch

Avg price

Bad£5.77

avg listing price — sweet spot $15–$100

Price range

Bad£2.71–£11.83

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United Kingdom niche tracking, whiteboard pens is a £1.8M/yr Amazon United Kingdom market (2.0M searches/yr). The top 5 brands hold 60% of demand. Demand peaks in Sep. Verdict: Worth a look — 60/100.

Data updated Jul 29, 2026 · scored weekly · How we score niches

whiteboard pens market data

Units sold / yr: 300K–400K; avg 10,000–12,500/product
Revenue / yr: £1.7M–£2.3M; units × avg price
Conversion rate: 15.1%
Avg BSR: #25
Page quality: 0%
Prime: 100%
Sponsored: 94%
Out of stock: 1.4%
Avg brand age: 55 months
Avg seller age: 170 days

Competition & brand share

The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.

Brands

17 rising

Sellers

Top-5 brand share

60%

Top 20: 100%

Top-5 click share

47%

Top 20: 87%

Open market

34%

Volcanics20%
STAEDTLER17%
Rainberg8%
maxtek8%
Velleda7%
Autoau7%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -11.1% search growth over the last 90 days.

Peak months: Sep · busiest ÷ quietest = 1.6×

Open Trend

Top whiteboard pens search terms

whiteboard pens1.1M/yr -14.6%11.5% conv.
whiteboard markers187K/yr -11.5%11.3% conv.
white board pens134K/yr -0.9%13.0% conv.
white board markers erasable120K/yr +6.6%14.5% conv.
whiteboard pen53K/yr -4.9%6.6% conv.
white board markers46K/yr -2.0%13.1% conv.
white board pens colour40K/yr -2.7%14.9% conv.
dry wipe markers26K/yr +12.0%13.0% conv.
dry wipe pens for whiteboard45K/yr -34.5%15.1% conv.
dry erase marker32K/yr -11.8%10.3% conv.

All search terms

Top whiteboard pens products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Volcanics Whiteboard Pens Fine Tip Dry Wipe Pens 12 Pack

Volcanics£5.404.5★27,842 rev

STAEDTLER 351 WP6 Lumocolor Whiteboard Marker Bullet Tip - Assorted Colours (Pack of 6)

STAEDTLER£6.634.7★45,926 rev

Rainberg Dry Erase Marker Pens Pack of 12 Assorted Colours 3mm Fine Tip Low Odour Quick-Drying & Easy Wipe Ideal Dry Wipe Whiteboard Pens for School Office Home & Classroom

Rainberg£3.404.3★141 rev

BIC Velleda Whiteboard Pens - Fine Whiteboard Marker Pens - Assorted Colours Pack of 8

Velleda£3.364.5★27,594 rev

Autoau 10 pcs Whiteboard Markers Colour Magnetic Whiteboard Pens Fine Tip White Board Pens White Board Markers Erasable Low Odor Dry Wipe Pens for Whiteboard Home School Office Uses

Autoau£3.324.4★2,740 rev

Newest

by launch date

Rainberg Dry Erase Marker Pens Pack of 12 Assorted Colours 3mm Fine Tip Low Odour Quick-Drying & Easy Wipe Ideal Dry Wipe Whiteboard Pens for School Office Home & Classroom

Rainberg£3.40141 rev

6mo ago

G4GADGET Whiteboard Pens 4 Pack with Eraser Dry Wipe Marker Pens Black Blue Red Green | Bullet Tip White Board Markers Erasable Low Odour Non-Permanent for School Office & Home

G4GADGET£3.4171 rev

8mo ago

SUQJOY Whiteboard Pens Dry Wipe Whiteboard Markers Bullet Tip Low Odour Wipe Clean Roll-Resistant Cap 12 Colours Pack of 12

SUQJOY£8.2971 rev

10mo ago

Amazon Basics Low-Odor Dry Erase Whiteboard Markers Chisel Tip 12 Assorted Colors 36 Count

Amazon Basics£11.67998 rev

1y ago

SUIN Whiteboard Pens 12 Colours Dry Wipe Markers Low Odour Whiteboard Markers with Medium Bullet Tip Dry Erase Pens for Classroom Office Home Revision Planning & Colour Coding Pack of 12

SUIN£7.82304 rev

1y ago

What buyers say about whiteboard pens

What buyers praise and complain about, mined from review topics.

What buyers love

Color17%

“colours are great”

Quality-Overall13%

“Excellent quality”

Value For Money12%

“Excellent value for money”

Pen/Pencil Quality8%

“Great markers”

Writing Experience7%

“easy to write with”

Advertised Vs Actual Product6%

“True to description”

Erasability4%

“Write well clean off easily with the eraser”

Ease Of Cleaning3%

“cleans off easily”

Nib/Tip Quality2%

“They are a nice fine nib”

Magnetic Strength/Adsorption2%

“magnet works well”

What buyers complain about

Color10%

“Not colourful at all”

Durability8%

“Not long-lasting”

Quality-Overall8%

“Unfortunately, the pens are pretty poor quality”

Dry/Empty Ink7%

“the pens dry almost immediately”

Size-Overall4%

“Not fit for purpose”

Functionality-Overall4%

“Didnt show up well”

Drying Time4%

“never had them dry out that fast”

Moist/Dry3%

“3 out of 4 of them have already dried up”

Display Colors3%

“Can barely read some of the colours”

Ink Leakage2%

“Abnormal ink drying inside”

Top return reasons

Functionality-Overall12%

Color10%

Size-Overall10%

Quality-Overall8%

Dry/Empty Ink8%

Display Colors6%

Thin5%

Nib/Tip Quality4%

Writing Experience3%

Compatibility-Overall3%

Common questions

Is whiteboard pens profitable to sell on Amazon United Kingdom?: The niche generates £1.8M/yr across 31 tracked products. 4 of 5 products launched in the last 360 days are still selling. 90-day search growth is -11.1%. Flapen's verdict: Worth a look (60/100).
How competitive is the whiteboard pens niche?: 17 brands and 89 sellers compete. The top 5 products take 47% of clicks and top 5 brands hold 60% of demand.
What do buyers complain about in whiteboard pens?: Top complaints mined from reviews: Color, Durability, Quality-Overall. The return rate is 0.2%.
When does demand for whiteboard pens peak?: Demand peaks in Sep; the busiest month runs 1.6× the quietest.
What does it cost to enter the whiteboard pens niche?: Listings span £2.71–£11.83; the average listing price is £5.77 (sweet spot $15–$100). The average incumbent carries 11,250 reviews — the moat a new listing must climb.