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Whiteboard Pens

Maybe

Returns run at only 0.2% of orders. But prices span $2.71–$11.83, mostly outside the sweet spot, so Whiteboard Pens is a Maybe.

Flapen Score
60
60 / 100
Top 5% of 835 Stationery & Office Supplies niches · +13 vs the category median of 47
Market size
£1.8M/yr2.0M searches / yr
90-day growth
-11.1%search demand this quarter
Competition
47%top-5 click share · 17 brands · 89 sellers

Flapen Score

Whiteboard Pens against its category

The dotted line is the Stationery & Office Supplies average. Past it, Whiteboard Pens is stronger. Inside it, weaker.

60Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Whiteboard Pens market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Whiteboard Pens 2.0M times last year and spent an estimated £1.8M. The top 5 brands take 60% of clicks. Demand peaks in Sep. Flapen scores it 60 out of 100, a Maybe.

01 · Demand

15.1% of searches ended in a purchase last week.

Shoppers searched for this 2.0M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 15.1% of those searches ended in a purchase. Searches in the last 90 days moved -11.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.8M a year.

Searches, last 12 months
2.0M
Growth, 90 days vs prior 90
-11.1%
Conversion, latest week
15.1%
Market size, estimated
£1.8Ma year
Peak month
September1.6× the quietest month
Top search term
whiteboard pens1.1M searches a year

02 · Price

A sale here is worth £5.77.

Listings sell for £5.77 on average, from £2.71 to £11.83. Amazon reports units sold in ranges. This niche sold 300K to 400K a year. The average listing sells 10,000 to 12,500 of them. At £5.77 that is £58K to £72K a year per listing.

Average price
£5.77under the $15 to $100 sweet spot
Price range
£2.71–£11.83
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
300K–400K
Units per listing a year
10,000–12,500
Revenue per listing a year
£58K–£72K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.4% of listings are out of stock. The average listing ranks #25 within Office Supplies. It carries 11,250 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
100%
Out of stock, average day
1.4%
Average rank
#25in Office Supplies
Average rating
4.47 starsAmazon United Kingdom average 4.36 stars
Average reviews
11,250per listing
Listings tracked
31

04 · Newcomers

Amazon counts 4 of last year's 5 launches as successful.

5 products launched here in the last 12 months. Amazon counts 4 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 55 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
4Amazon's first-year sales bar
Average brand age
55 months

Products

Top Whiteboard Pens products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 47% of clicks. Leaders hold, but buyers still shop past them.

£0£88K£176K£264K£352K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

17 rising

Sellers

89

Top-5 brand share

60%

Top 20: 100%

Top-5 click share

47%

Top 20: 87%

Open market

34%

  • Volcanics20%
  • STAEDTLER17%
  • Rainberg8%
  • maxtek8%
  • Velleda7%
  • Autoau7%

Demand

Whiteboard Pens search demand

Weekly searches over the year, seasonality beneath. Pick a range.

60K40KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep · busiest ÷ quietest = 1.6×

Search terms

Top Whiteboard Pens search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • whiteboard pens1.1M/yr
  • whiteboard markers187K/yr
  • white board pens134K/yr
  • white board markers erasable120K/yr
  • whiteboard pen53K/yr
  • white board markers46K/yr
  • white board pens colour40K/yr
  • dry wipe markers26K/yr
  • dry wipe pens for whiteboard45K/yr
  • dry erase marker32K/yr

Reviews and returns

What reviews say buyers love and hate about Whiteboard Pens

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Color10%−0.02

Not colourful at all

the colours are not dark enough

Colour missing

Durability8%−0.04

Not long-lasting

Doesn't last

stopped working the next day

Quality-Overall8%+0.20

Unfortunately, the pens are pretty poor quality

Bad Quality

Cheap quality

Dry/Empty Ink7%−0.05

the pens dry almost immediately

Quick ink dry

Dried out quickly

Size-Overall4%

Not fit for purpose

they're too short. 4.5 inches

Small

Love

Color17%−0.02

colours are great

Colours are bright

Colours are vibrant

Quality-Overall13%+0.20

Excellent quality

Great quality, good solid colours

Good quality pens

Value For Money12%+1.10

Excellent value for money

Value for money

Great deal

Pen/Pencil Quality8%+0.74

Great markers

Good quality pens

Good pens

Writing Experience7%+0.53

easy to write with

smooth writing ability

writes well

Return

0.2% Return rate 37% Fixable by listing

Functionality-Overall12%█▆▅▃▆▄

Didnt show up well

Dont work

cannot work properly

Color10%▇▃▆▄██

Not colourful at all

the colours are not dark enough

Colour missing

Size-Overall10%▃▇▃▇▇█

Not fit for purpose

they're too short. 4.5 inches

Small

Quality-Overall8%▁▅█▃▄▄

Unfortunately, the pens are pretty poor quality

Bad Quality

Cheap quality

Dry/Empty Ink8%█▄▄▆▃▃

the pens dry almost immediately

Quick ink dry

Dried out quickly

FAQ

Common Whiteboard Pens questions

Answered from the same tracked data.