How competitive is the Small Tape Dispenser niche on Amazon United Kingdom?

16 brands and 128 sellers compete in Small Tape Dispenser on Amazon United Kingdom. The top 5 Small Tape Dispenser products take 43% of clicks and its top 5 brands hold 86% of demand.

What do buyers complain about in Small Tape Dispenser?

Small Tape Dispenser buyers on Amazon United Kingdom complain most about Adhesion/Stickiness, Quality-Overall, Durability, the themes mined from the niche's reviews. Its return rate is 0.5%.

What does it cost to enter the Small Tape Dispenser niche?

Small Tape Dispenser sells for £7.69 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £2.09–£15.91. The average incumbent carries 4,607 reviews — the moat a new listing must climb.

Small Tape Dispenser

Small Tape Dispenser shows searches that convert (14.6% search→purchase), but prices mostly outside the sweet spot ($2.09–$15.91) keeps it on the watch list.

Flapen Score

Worth a look

This niche Category average

Is Small Tape Dispenser profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Small Tape Dispenser is a £1.5M/yr Amazon United Kingdom market (1.4M searches/yr). The top 5 brands hold 86% of demand. Demand peaks in May–Jun–Jul–Oct–Nov. Verdict: Worth a look — 55/100.

Small Tape Dispenser: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -13.0% over the last 90 days and 14.6% of searches end in a purchase.

£1.5M

revenue / yr

Units sold / yr200K

Search volume / yr-13.0%1.4M

Conversion rate14.6%

Avg price£7.69

Who owns the niche?

The top 5 brands hold 86% of demand, so 14% of the market is open.

14%

open market share

Brands · sellers16 · 128

Top-5 product click share43%

Open market14%

Avg brand age38 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 38 products

Top Small Tape Dispenser products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Rapesco 1540 Heavy Duty Tape Dispenser 500 with 2 Clear Tape Rolls Black

Price: £6.54
Rating: 4.7/5
Reviews: 16,199
Age: 7y ago

Scotch Magic Tape Promo Pack 2 Rolls on Handheld Dispenser + 1 FREE 19 mm x 7.5 m - General Purpose Sticky Tape for Document Repair Labelling & Sealing

Price: £4.63
Rating: 4.5/5
Reviews: 8,917
Age: 13y ago

Rapesco 1619 Tape Dispenser 300 for Rolls with 1 Core 4 Tape Rolls

Price: £5.59
Rating: 4.6/5
Reviews: 8,670
Age: 5y ago

Rapesco 1639 Heavy Duty Tape Dispenser 500 with 4 Clear Tape Rolls Black

Price: £7.57
Rating: 4.6/5
Reviews: 2,850
Age: 5y ago

Rapesco 1695 Heavy Duty Tape Dispenser 500 with 1 Clear Tape Roll Black

Price: £5.58
Rating: 4.6/5
Reviews: 2,850
Age: 4y ago

Newest

by launch date

Homebay Clear Cellotape Rolls With Dispenser | Christmas Birthday Gift Wrap Tape Transparent | Strong Sticky Small Wrapping Dispenser and Tape 18mm x 30mm

Price: £4.25
Rating: 4.4/5
Reviews: 85
Age: 7mo ago

Rapesco 1695 Heavy Duty Tape Dispenser 500 with 1 Clear Tape Roll Black

Price: £5.58
Rating: 4.6/5
Reviews: 2,850
Age: 4y ago

GTSE Tape Dispenser and 6 Pack of Cellotape Bundle Heavy Duty Weighted Base Sellotape Refills and Dispenser

Price: £15.36
Rating: 4.6/5
Reviews: 519
Age: 4y ago

Rapesco 1639 Heavy Duty Tape Dispenser 500 with 4 Clear Tape Rolls Black

Price: £7.57
Rating: 4.6/5
Reviews: 2,850
Age: 5y ago

Scotch Magic Tape 4 Rolls 19 mm x 33 m - General Purpose Sticky Tape for Document Repair Labelling & Sealing

Price: £9.21
Rating: 4.8/5
Reviews: 2,374
Age: 5y ago

Competition: brands, sellers & click share

The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

16 rising

Sellers

128

Top-5 brand share

86%

Top 20: 100%

Top-5 click share

43%

Top 20: 83%

Open market

12%

RAPESCO45%
Scotch28%
Sellotape5%
Amazon Basics4%
Packatape3%
Pavo2%
Open — no brand owns it (10 brands, 12%)

Small Tape Dispenser demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume1.4MCVR14.6%Products38Brands16Top 5 Brands86%OOS Rate3.2%Rating4.5★Reviews4,607Avg BSR#19

Peak months: May, Jun, Jul, Oct, Nov · busiest ÷ quietest = 37.1×

Top Small Tape Dispenser search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

sellotape dispenser383K/yr -3.7%12.5% conv.
tape dispenser301K/yr -4.8%7.3% conv.
scotch tape151K/yr -17.0%13.8% conv.
cellotape dispenser138K/yr -5.2%13.3% conv.
sellotape dispenser and tape131K/yr -15.6%15.3% conv.
magic tape37K/yr -15.7%17.4% conv.
scotch magic tape43K/yr -29.9%20.3% conv.
cellotape dispenser and tape57K/yr -20.1%15.8% conv.
scotch tape dispenser30K/yr -34.8%8.3% conv.
tape holder12K/yr -5.8%3.3% conv.

What reviews say buyers love and hate about Small Tape Dispenser

What buyers mention most, as a share of all reviews.

What buyers love

83% of reviews

Quality-Overall16%

“EXCELLENT PRODUCT”

Value For Money13%

“Not expensive”

Dispensing Mechanism12%

“Tape Dispenser”

Adhesion/Stickiness11%

“Good adhesion”

Ease Of Use10%

“Very handy”

What buyers complain about

65% of reviews

Adhesion/Stickiness17%

“Does not seem very sticky”

Quality-Overall11%

“Not the same quality as the branded stuff”

Durability8%

“Broke during usage”

Dispensing Mechanism7%

“Very poor quality tape dispenser”

Ease Of Use5%

“Takes some time to get use to it”

Small Tape Dispenser return rate & reasons

Why buyers send it back, as a share of all return requests.

0.5%

Return rate

21%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Dispensing Mechanism

24%

2Size-Overall

19%

3Defective Material/Parts

18%

4Adhesion/Stickiness

5Weight Heavy

Common Small Tape Dispenser questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Small Tape Dispenser 55/100 on Amazon United Kingdom — Worth a look. The niche generates £1.5M/yr across 38 tracked products. 1 of 2 products launched in the last 360 days are still selling. Search demand moved -13.0% over the last 90 days.