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Small Tape Dispenser

Maybe

Buyers convert on 14.6% of searches. But prices span $2.09–$15.91, mostly outside the sweet spot, so Small Tape Dispenser is a Maybe.

Flapen Score
55
55 / 100
Top 15% of 835 Stationery & Office Supplies niches · +8 vs the category median of 47
Market size
£1.5M/yr1.4M searches / yr
90-day growth
-13.0%search demand this quarter
Competition
43%top-5 click share · 16 brands · 128 sellers

Flapen Score

Small Tape Dispenser against its category

The dotted line is the Stationery & Office Supplies average. Past it, Small Tape Dispenser is stronger. Inside it, weaker.

55Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Small Tape Dispenser market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Small Tape Dispenser 1.4M times last year and spent an estimated £1.5M. The top 5 brands take 86% of clicks. Demand peaks in May–Jun–Jul–Oct–Nov. Flapen scores it 55 out of 100, a Maybe.

01 · Demand

An estimated 14.6% of those searches ended in a purchase.

Shoppers searched for this 1.4M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 14.6% of those searches ended in a purchase. Searches in the last 90 days moved -13.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.5M a year.

Searches, last 12 months
1.4M
Growth, 90 days vs prior 90
-13.0%
Conversion, latest week
14.6%
Market size, estimated
£1.5Ma year
Peak month
October37.1× the quietest month
Top search term
sellotape dispenser383K searches a year

02 · Price

A sale here is worth £7.69.

Listings sell for £7.69 on average, from £2.09 to £15.91. Amazon reports units sold in ranges. This niche sold 150K to 200K a year. The average listing sells 4,000 to 5,000 of them. At £7.69 that is £31K to £38K a year per listing.

Average price
£7.69under the $15 to $100 sweet spot
Price range
£2.09–£15.91
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
150K–200K
Units per listing a year
4,000–5,000
Revenue per listing a year
£31K–£38K
Returns
0.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

84% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 3.2% of listings are out of stock. The average listing ranks #19 within Office Supplies. It carries 4,607 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings
84%
Prime listings
89%
Out of stock, average day
3.2%
Average rank
#19in Office Supplies
Average rating
4.55 starsAmazon United Kingdom average 4.36 stars
Average reviews
4,607per listing
Listings tracked
38

04 · Newcomers

1 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
38 months

Products

Top Small Tape Dispenser products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 29, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 43% of clicks. Leaders hold, but buyers still shop past them.

£0£62K£124K£186K£248K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

16 rising

Sellers

128

Est. top-5 brand share

86%

Top 20: 100%

Est. top-5 click share

43%

Top 20: 83%

Open market

12%

  • RAPESCO45%
  • Scotch28%
  • Sellotape5%
  • Amazon Basics4%
  • Packatape3%
  • Pavo2%
  • Open — no brand owns it (10 brands, 12%)

Demand

Small Tape Dispenser search demand

Weekly searches over the year, seasonality beneath. Pick a range.

30K20KHoliday '24Spike '25Prime Day '25Holiday '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: May, Jun, Jul, Oct, Nov · busiest ÷ quietest = 37.1×

Search terms

Top Small Tape Dispenser search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • sellotape dispenser383K/yr
  • tape dispenser301K/yr
  • scotch tape151K/yr
  • cellotape dispenser138K/yr
  • sellotape dispenser and tape131K/yr
  • magic tape37K/yr
  • scotch magic tape43K/yr
  • cellotape dispenser and tape57K/yr
  • scotch tape dispenser30K/yr
  • tape holder12K/yr

Reviews and returns

What reviews say buyers love and hate about Small Tape Dispenser

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Quality-Overall”
17%of negative reviews mention “Adhesion/Stickiness”
0.5%of orders come back
“Does not seem very sticky”
A buyer, on “Adhesion/Stickiness”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Small Tape Dispenser questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data