How competitive is the Sellotape Dispenser niche on Amazon United Kingdom?

15 brands and 112 sellers compete in Sellotape Dispenser on Amazon United Kingdom. The top 5 Sellotape Dispenser products take 53% of clicks and its top 5 brands hold 83% of demand.

What do buyers complain about in Sellotape Dispenser?

Sellotape Dispenser buyers on Amazon United Kingdom complain most about Quality-Overall, Dispensing Mechanism, Adhesion/Stickiness, the themes mined from the niche's reviews. Its return rate is 0.6%.

What does it cost to enter the Sellotape Dispenser niche?

Sellotape Dispenser sells for £7.88 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £2.09–£15.91. The average incumbent carries 4,825 reviews — the moat a new listing must climb.

Sellotape Dispenser

Sellotape Dispenser shows low returns (0.6%), but prices mostly outside the sweet spot ($2.09–$15.91) keeps it on the watch list.

Flapen Score

Worth a look

This niche Category average

Is Sellotape Dispenser profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Sellotape Dispenser is a £1.2M/yr Amazon United Kingdom market (1.1M searches/yr). The top 5 brands hold 83% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 52/100.

Sellotape Dispenser: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -10.2% over the last 90 days and 12.8% of searches end in a purchase.

£1.2M

revenue / yr

Units sold / yr150K

Search volume / yr-10.2%1.1M

Conversion rate12.8%

Avg price£7.88

Who owns the niche?

The top 5 brands hold 83% of demand, so 17% of the market is open.

17%

open market share

Brands · sellers15 · 112

Top-5 product click share53%

Open market17%

Avg brand age37 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 28 products

Top Sellotape Dispenser products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Rapesco 1540 Heavy Duty Tape Dispenser 500 with 2 Clear Tape Rolls Black

Price: £6.54
Rating: 4.7/5
Reviews: 16,199
Age: 7y ago

Rapesco 1619 Tape Dispenser 300 for Rolls with 1 Core 4 Tape Rolls

Price: £5.59
Rating: 4.6/5
Reviews: 8,670
Age: 5y ago

Rapesco 1639 Heavy Duty Tape Dispenser 500 with 4 Clear Tape Rolls Black

Price: £7.57
Rating: 4.6/5
Reviews: 2,850
Age: 5y ago

Rapesco 1695 Heavy Duty Tape Dispenser 500 with 1 Clear Tape Roll Black

Price: £5.58
Rating: 4.6/5
Reviews: 2,850
Age: 4y ago

Rapesco 1488 Heavy Duty Tape Dispenser 500 with 2 Tape Rolls Powder Blue

Price: £6.28
Rating: 4.7/5
Reviews: 16,199
Age: 7y ago

Newest

by launch date

Homebay Clear Cellotape Rolls With Dispenser | Christmas Birthday Gift Wrap Tape Transparent | Strong Sticky Small Wrapping Dispenser and Tape 18mm x 30mm

Price: £4.25
Rating: 4.4/5
Reviews: 85
Age: 7mo ago

Heavy Duty Desktop Tape Dispenser Cellotape Dispencer Weighted Non-Skid Base Ideal for Home Office (Black)

Price: £8.29
Rating: 4.5/5
Reviews: 49
Age: 1y ago

MELOTOUGH Electrical Tape Holder Tape Thong with Trigger Snap Hook Electrical Tape Strap for Tool Bag Tool Backpack Tool Belt(Black)

Price: £5.96
Rating: 4.6/5
Reviews: 155
Age: 2y ago

SUL Heavy Duty Sellotape Tape Dispenser Cellotape Dispencer with Anti Slip Rubber Base Ideal for Home Office Include with 6 Selotape Roll 25mm - Black

Price: £11.33
Rating: 4.1/5
Reviews: 124
Age: 4y ago

Bantex Tape Dispenser with 1 Roll of Tape 19mm Core Blue Weighted Base for Stability Soft-Touch Office & Home Desk Tape Holder

Price: £4.81
Rating: 4.1/5
Reviews: 289
Age: 4y ago

Competition: brands, sellers & click share

The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

15 rising

Sellers

112

Top-5 brand share

83%

Top 20: 100%

Top-5 click share

53%

Top 20: 91%

Open market

14%

RAPESCO65%
Sellotape7%
Scotch4%
Packatape4%
Pavo3%
SUL3%
Open — no brand owns it (9 brands, 14%)

Sellotape Dispenser demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume1.1MCVR12.8%Products28Brands15Top 5 Brands83%OOS Rate3.2%Rating4.5★Reviews4,825Avg BSR#19

Peak months: Nov, Dec · busiest ÷ quietest = 12.9×

Top Sellotape Dispenser search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

sellotape dispenser383K/yr -3.7%12.5% conv.
tape dispenser301K/yr -4.8%7.1% conv.
cellotape dispenser138K/yr -5.2%13.3% conv.
sellotape dispenser and tape131K/yr -15.6%15.2% conv.
cellotape dispenser and tape57K/yr -20.1%15.7% conv.
tape holder12K/yr -5.8%3.3% conv.
sellotape dispenser heavy duty10K/yr -35.7%10.7% conv.
sellotape dispenser wheel16K/yr -27.0%4.4% conv.
heavy duty tape dispenser9K/yr +1.3%6.9% conv.
small sellotape dispenser8K/yr -11.6%7.5% conv.

What reviews say buyers love and hate about Sellotape Dispenser

What buyers mention most, as a share of all reviews.

What buyers love

83% of reviews

Quality-Overall15%

“the sellotape is very good quality”

Dispensing Mechanism15%

“Super easy dispensers”

Value For Money11%

“Not expensive”

Ease Of Use10%

“Easy to remove”

Strength8%

“Really solid and stable in use”

What buyers complain about

65% of reviews

Quality-Overall10%

“I found it to be of very low quality”

Dispensing Mechanism10%

“Very poor quality tape dispenser”

Adhesion/Stickiness10%

“the actual tape is a bit rubbish”

Durability7%

“Cracked & quickly broke”

Size-Overall6%

“does not fit as intended”

Sellotape Dispenser return rate & reasons

Why buyers send it back, as a share of all return requests.

0.6%

Return rate

19%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Dispensing Mechanism

26%

2Defective Material/Parts

20%

3Size-Overall

16%

4Adhesion/Stickiness

5Weight Heavy

Common Sellotape Dispenser questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Sellotape Dispenser 52/100 on Amazon United Kingdom — Worth a look. The niche generates £1.2M/yr across 28 tracked products. 0 of 1 products launched in the last 360 days are still selling. Search demand moved -10.2% over the last 90 days.