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Sellotape Dispenser

Maybe

Returns run at only 0.6% of orders. But prices span $2.09–$15.91, mostly outside the sweet spot, so Sellotape Dispenser is a Maybe.

Flapen Score
52
52 / 100
Top 28% of 835 Stationery & Office Supplies niches · +5 vs the category median of 47
Market size
£1.2M/yr1.1M searches / yr
90-day growth
-10.2%search demand this quarter
Competition
53%top-5 click share · 15 brands · 112 sellers

Flapen Score

Sellotape Dispenser against its category

The dotted line is the Stationery & Office Supplies average. Past it, Sellotape Dispenser is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Sellotape Dispenser market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Sellotape Dispenser 1.1M times last year and spent an estimated £1.2M. The top 5 brands take 83% of clicks. Demand peaks in Nov–Dec. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

12.8% of searches ended in a purchase last week.

Shoppers searched for this 1.1M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 12.8% of those searches ended in a purchase. Searches in the last 90 days moved -10.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.2M a year.

Searches, last 12 months
1.1M
Growth, 90 days vs prior 90
-10.2%
Conversion, latest week
12.8%
Market size, estimated
£1.2Ma year
Peak month
December12.9× the quietest month
Top search term
sellotape dispenser383K searches a year

02 · Price

A sale here is worth £7.88.

Listings sell for £7.88 on average, from £2.09 to £15.91. Amazon reports units sold in ranges. This niche sold 125K to 150K a year. The average listing sells 4,000 to 5,000 of them. At £7.88 that is £32K to £39K a year per listing.

Average price
£7.88under the $15 to $100 sweet spot
Price range
£2.09–£15.91
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
125K–150K
Units per listing a year
4,000–5,000
Revenue per listing a year
£32K–£39K
Returns
0.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

86% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 3.2% of listings are out of stock. The average listing ranks #19 within Office Supplies. It carries 4,825 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
86%
Out of stock, average day
3.2%
Average rank
#19in Office Supplies
Average rating
4.55 starsAmazon United Kingdom average 4.36 stars
Average reviews
4,825per listing
Listings tracked
28

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
37 months

Products

Top Sellotape Dispenser products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 53% of clicks. Leaders hold, but buyers still shop past them.

£0£58K£115K£173K£230K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

15 rising

Sellers

112

Top-5 brand share

83%

Top 20: 100%

Top-5 click share

53%

Top 20: 91%

Open market

14%

  • RAPESCO65%
  • Sellotape7%
  • Scotch4%
  • Packatape4%
  • Pavo3%
  • SUL3%
  • Open — no brand owns it (9 brands, 14%)

Demand

Sellotape Dispenser search demand

Weekly searches over the year, seasonality beneath. Pick a range.

150K100KSpike '24Holiday '24Prime Day '25Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 12.9×

Search terms

Top Sellotape Dispenser search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • sellotape dispenser383K/yr
  • tape dispenser301K/yr
  • cellotape dispenser138K/yr
  • sellotape dispenser and tape131K/yr
  • cellotape dispenser and tape57K/yr
  • tape holder12K/yr
  • sellotape dispenser heavy duty10K/yr
  • sellotape dispenser wheel16K/yr
  • heavy duty tape dispenser9K/yr
  • small sellotape dispenser8K/yr

Reviews and returns

What reviews say buyers love and hate about Sellotape Dispenser

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall10%+0.42

I found it to be of very low quality

verr cheaply made not worth the money

As usual no quality control what so ever from Amazon

Dispensing Mechanism10%+0.38

Very poor quality tape dispenser

Breaks off dispenser easily

the dispenser is too cumbersome

Adhesion/Stickiness10%−0.09

the actual tape is a bit rubbish

I find that the tape doesn't stick to boxes

But I just can't get it to stick

Durability7%−0.07

Cracked & quickly broke

so perhaps not quite as durable as might be expected

breaks in 5 minutes

Size-Overall6%−0.05

does not fit as intended

However the tape supplied with it didn't fit the dispenser

Bit small

Love

Quality-Overall15%+0.42

the sellotape is very good quality

Great product well made

EXCELLENT PRODUCT

Dispensing Mechanism15%+0.38

Super easy dispensers

Tape Dispenser

Excellent dispenser

Value For Money11%+0.82

Not expensive

Good value for money

Good Value

Ease Of Use10%+0.34

Easy to remove

Easy to use

Very handy

Strength8%+0.30

Really solid and stable in use

Very sturdy

This item is a strong structure

Return

0.6% Return rate 19% Fixable by listing

Dispensing Mechanism26%▅█▄▆▆▆

Very poor quality tape dispenser

Breaks off dispenser easily

the dispenser is too cumbersome

Defective Material/Parts20%▅█▇█▅▅

Item is not heavy duty as advertised

item is no useable

Size-Overall16%▆▄▇▅▄█

does not fit as intended

However the tape supplied with it didn't fit the dispenser

Bit small

Adhesion/Stickiness8%▄▄█▅█▅

the actual tape is a bit rubbish

I find that the tape doesn't stick to boxes

But I just can't get it to stick

Weight Heavy7%█▃▆▅▇▄

Quite heavy

The parcel was really heavy

very heavy

FAQ

Common Sellotape Dispenser questions

Answered from the same tracked data.