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post it notes
Worth a lookShows low returns (0.2%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Conversion
Incredible16.7%search→purchase rate — share of searches ending in a sale
Market size
Great£1.7M£1.7M/yr · 1.7M searches
Competition
Good47%top-5 click share — leaders hold, buyers still browse
Brand share
Good69%top-5 brand share — brands hold most of the demand
Review moat
Okay1,718.04avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-10.6%90-day search growth — must beat 0% to launch
Avg price
Bad£6.16avg listing price — sweet spot $15–$100
Price range
Bad£2.18–£14.92cheapest to priciest tracked listing — scored on the share inside $15–$100