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Post It Notes

Maybe

An estimated 0.2% of orders come back. But prices span $2.18–$14.92, mostly outside the sweet spot, so Post It Notes is a Maybe.

Flapen Score
59
59 / 100
Top 7% of 835 Stationery & Office Supplies niches · +12 vs the category median of 47
Market size
£1.7M/yr1.7M searches / yr
90-day growth
-10.6%search demand this quarter
Competition
47%top-5 click share · 14 brands · 53 sellers

Flapen Score

Post It Notes against its category

The dotted line is the Stationery & Office Supplies average. Past it, Post It Notes is stronger. Inside it, weaker.

59Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Post It Notes market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Post It Notes 1.7M times last year and spent an estimated £1.7M. The top 5 brands take 69% of clicks. Flapen scores it 59 out of 100, a Maybe.

01 · Demand

An estimated 16.7% of those searches ended in a purchase.

Shoppers searched for this 1.7M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 16.7% of those searches ended in a purchase. Searches in the last 90 days moved -10.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.7M a year.

Searches, last 12 months
1.7M
Growth, 90 days vs prior 90
-10.6%
Conversion, latest week
16.7%
Market size, estimated
£1.7Ma year
Peak month
September1.4× the quietest month
Top search term
post it notes837K searches a year

02 · Price

A sale here is worth £6.16.

Listings sell for £6.16 on average, from £2.18 to £14.92. Amazon reports units sold in ranges. This niche sold 300K to 400K a year. The average listing sells 8,000 to 10,000 of them. At £6.16 that is £49K to £62K a year per listing.

Average price
£6.16under the $15 to $100 sweet spot
Price range
£2.18–£14.92
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
300K–400K
Units per listing a year
8,000–10,000
Revenue per listing a year
£49K–£62K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.6% of listings are out of stock. The average listing ranks #32 within Notebooks, Writing Pads & Diaries. It carries 1,718 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
100%
Out of stock, average day
2.6%
Average rank
#32in Notebooks, Writing Pads & Diaries
Average rating
4.50 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,718per listing
Listings tracked
26

04 · Newcomers

2 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
30 months

Products

Top Post It Notes products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 29, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 47% of clicks. Leaders hold, but buyers still shop past them.

£0£86K£172K£257K£343K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

14 rising

Sellers

53

Est. top-5 brand share

69%

Top 20: 100%

Est. top-5 click share

47%

Top 20: 93%

Open market

26%

  • Snopake22%
  • Post-it20%
  • SHIDUO11%
  • MIUTME10%
  • OWLKELA7%
  • UNZE6%

Demand

Post It Notes search demand

Weekly searches over the year, seasonality beneath. Pick a range.

40K30KSpike '24Spike '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Post It Notes search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • post it notes837K/yr
  • sticky notes471K/yr
  • post it notes pack76K/yr
  • post it62K/yr
  • post its45K/yr
  • sticky notes set40K/yr
  • post-it notes21K/yr
  • post its sticky notes18K/yr
  • postit notes13K/yr
  • super sticky post it notes10K/yr

Reviews and returns

What reviews say buyers love and hate about Post It Notes

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Adhesion/Stickiness”
46%of negative reviews mention “Adhesion/Stickiness”
0.2%of orders come back
“Poor adhesion”
A buyer, on “Adhesion/Stickiness”46% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Post It Notes questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data