Is Post It Notes profitable to sell on Amazon United Kingdom?

Flapen scores Post It Notes 59 out of 100 on Amazon United Kingdom, a Maybe. Shoppers spend £1.7M a year across 26 tracked products. Amazon counts 2 of the 2 products launched in the last year as successful launches. Search demand grew -10.6% in the last 90 days.

How competitive is the Post It Notes niche on Amazon United Kingdom?

14 brands and 53 sellers compete in Post It Notes on Amazon United Kingdom. The top 5 Post It Notes products take 47% of clicks, and the top 5 brands take 69%.

What do buyers complain about in Post It Notes?

Post It Notes buyers on Amazon United Kingdom complain most about Adhesion/Stickiness, Size-Overall, and Value For Money. Returns run at 0.2% of orders.

When does demand for Post It Notes peak?

Search demand for Post It Notes on Amazon United Kingdom is steady all year. The busiest month runs 1.4× the quietest.

What does it cost to enter the Post It Notes niche?

Post It Notes sells for £6.16 on average on Amazon United Kingdom, outside the $15 to $100 sweet spot. Listings run £2.18 to £14.92. The average product has 1,718 reviews, the count a new listing must catch up to.

Post It Notes

Maybe

Returns run at only 0.2% of orders. But prices span $2.18–$14.92, mostly outside the sweet spot, so Post It Notes is a Maybe.

Flapen Score: 59
59 / 100Top 7% of 835 Stationery & Office Supplies niches · +12 vs the category median of 47
Market size: £1.7M/yr1.7M searches / yr
90-day growth: -10.6%search demand this quarter
Competition: 47%top-5 click share · 14 brands · 53 sellers

Flapen Score

Post It Notes against its category

The dotted line is the Stationery & Office Supplies average. Past it, Post It Notes is stronger. Inside it, weaker.

59Maybe

This niche Category average

See the method

Market

The Post It Notes market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Post It Notes 1.7M times last year and spent an estimated £1.7M. The top 5 brands take 69% of clicks. Flapen scores it 59 out of 100, a Maybe.

01 · Demand

16.7% of searches ended in a purchase last week.

Shoppers searched for this 1.7M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 16.7% of those searches ended in a purchase. Searches in the last 90 days moved -10.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.7M a year.

Searches, last 12 months: 1.7M
Growth, 90 days vs prior 90: -10.6%
Conversion, latest week: 16.7%
Market size, estimated: £1.7Ma year
Peak month: September1.4× the quietest month
Top search term: post it notes837K searches a year

02 · Price

A sale here is worth £6.16.

Listings sell for £6.16 on average, from £2.18 to £14.92. Amazon reports units sold in ranges. This niche sold 300K to 400K a year. The average listing sells 8,000 to 10,000 of them. At £6.16 that is £49K to £62K a year per listing.

Average price: £6.16under the $15 to $100 sweet spot
Price range: £2.18–£14.92
Amazon United Kingdom median price: £12.12across 27,606 niches
Units sold a year: 300K–400K
Units per listing a year: 8,000–10,000
Revenue per listing a year: £49K–£62K
Returns: 0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.6% of listings are out of stock. The average listing ranks #32 within Notebooks, Writing Pads & Diaries. It carries 1,718 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings: 88%
Prime listings: 100%
Out of stock, average day: 2.6%
Average rank: #32in Notebooks, Writing Pads & Diaries
Average rating: 4.50 starsAmazon United Kingdom average 4.36 stars
Average reviews: 1,718per listing
Listings tracked: 26

04 · Newcomers

Amazon counts 2 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months: 2
Successful launches: 2Amazon's first-year sales bar
Average brand age: 30 months

Products

Competition: brands, sellers & click share

The top 5 products take 47% of clicks. Leaders hold, but buyers still shop past them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

14 rising

Sellers

Top-5 brand share

69%

Top 20: 100%

Top-5 click share

47%

Top 20: 93%

Open market

26%

Snopake22%
Post-it20%
SHIDUO11%
MIUTME10%
OWLKELA7%
UNZE6%

Demand

Post It Notes search demand

Weekly searches over the year, seasonality beneath. Pick a range.

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

What reviews say buyers love and hate about Post It Notes

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Adhesion/Stickiness46%−0.29

Poor adhesion

Not Very Sticky

did not stick

Size-Overall10%0.00

not fit for purpose unfortunately

These sheets are very small

Really small

Value For Money8%+0.73

a lot cheaper

bit pricey

They are probably a little overpriced

Quality-Overall7%+1.12

All other cheap ones are crap and curl up and roll up

Bad quality

Not the best

Color3%+0.57

Colours not as described in the photo

A lot of yellow

The colour variety was low

Love

Adhesion/Stickiness21%−0.29

Stick well

Very sticky

adhesive good

Value For Money15%+0.73

Good for the price

Worth it

Excellent value

Quality-Overall14%+1.12

Great items

Brilliant quality

Good quality and vibrant colours

Color12%+0.57

love the colours too

the colours are very vibrant

Colours are good

Advertised Vs Actual Product8%+0.86

As described

As Advertised

Exactly as shown

Return

0.2% Return rate 69% Fixable by listing

Size-Overall57%▂▄▄▆▇█

not fit for purpose unfortunately

These sheets are very small

Really small

Adhesion/Stickiness20%▆▅█▅▃▂

Poor adhesion

Not Very Sticky

did not stick

Color6%█▇▅▅▆▁

Colours not as described in the photo

A lot of yellow

The colour variety was low

Advertised Vs Actual Product5%▆██▃▂▅

Should remove the word sticky from the description

Not as advertised

Not as described

Quality-Overall4%▆█▃▁▁▃

All other cheap ones are crap and curl up and roll up

Bad quality

Not the best

Keep looking

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FAQ

Common Post It Notes questions

Answered from the same tracked data.

Categories

Post It Notes

Post It Notes against its category

The Post It Notes market on Amazon at a glance