post it notes
Worth a lookShows low returns (0.2%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Conversion
Incredible16.7%search→purchase rate — share of searches ending in a sale
Market size
Great£1.7M£1.7M/yr · 1.7M searches
Competition
Good47%top-5 click share — leaders hold, buyers still browse
Brand share
Good69%top-5 brand share — brands hold most of the demand
Review moat
Okay1,718.04avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-10.6%90-day search growth — must beat 0% to launch
Avg price
Bad£6.16avg listing price — sweet spot $15–$100
Price range
Bad£2.18–£14.92cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, post it notes is a £1.7M/yr Amazon United Kingdom market (1.7M searches/yr). The top 5 brands hold 69% of demand. Verdict: Worth a look — 59/100.
Data updated Jul 29, 2026 · scored weekly · How we score niches
post it notes market data
- Units sold / yr
- 300K–400K
- avg 8,000–10,000/product
- Revenue / yr
- £1.8M–£2.5M
- units × avg price
- Conversion rate
- 16.7%
- Avg BSR
- #32
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 88%
- Out of stock
- 2.6%
- Avg brand age
- 30 months
- Avg seller age
- 176 days
Competition & brand share
The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.Brands
14 rising
Sellers
53
Top-5 brand share
69%
Top 20: 100%
Top-5 click share
47%
Top 20: 93%
Open market
26%
- Snopake22%
- Post-it20%
- SHIDUO11%
- MIUTME10%
- OWLKELA7%
- UNZE6%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -10.6% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.4×
Top post it notes search terms
- post it notes837K/yr
- sticky notes471K/yr
- post it notes pack76K/yr
- post it62K/yr
- post its45K/yr
- sticky notes set40K/yr
- post-it notes21K/yr
- post its sticky notes18K/yr
- postit notes13K/yr
- super sticky post it notes10K/yr
Top post it notes products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share![Snopake 50 x 50 mm Neon Assorted Sticky Notes [Pack of 1 400 Sheets per Pad] 13223 13223s](https://m.media-amazon.com/images/I/41gInG-00aL.jpg)
Snopake 50 x 50 mm Neon Assorted Sticky Notes [Pack of 1 400 Sheets per Pad] 13223 13223s
Snopake£2.404.2★716 rev
(16 Pads) Sticky Notes 3x3 inches Self-Sticky Note Pads Multi Colors School Supplies Office Products Writing Memo for Holiday Shop Teacher Appreciation Xmas Gift and Daily Life Organization
MIUTME£5.194.4★4,937 rev
OWLKELA 800pcs Coloured Sticky Notes 75 x 75mm 8 Pads of 100 Sheets Self-Stick Notes Sticky Notes Set for Marking and Highlighting Pages
OWLKELA£6.314.4★1,562 rev
(18 Pads) Sticky Notes 76 mm x 76 mm Post Self-Stick Pads Bright Colors Sticky Note Recyclable Easy to Post for Home Office Notebook 56 Sheets/Pad 1008 Sheets Total
SHIDUO£7.044.4★283 rev
UNZE Sticky Notes - 400 Sheets 4 Pastel Colors Pads (3x3 Inches) Removable Self-Adhesive Memo Notes for Daily Planning at Home Office & School | 4 Pads of 100 Sheets Each.
UNZE£2.924.2★48 rev
Newest
by launch dateUNZE Sticky Notes - 400 Sheets 4 Pastel Colors Pads (3x3 Inches) Removable Self-Adhesive Memo Notes for Daily Planning at Home Office & School | 4 Pads of 100 Sheets Each.
UNZE£2.9248 rev
1000 Sheets Sticky Notes 76x76mm (3x3) Multicolors Self-Sticky Note Pads 8 Brilliant Colors Memo Notes for Office School and Home Schedule Reminders Shopping Checklist
ojussa£3.7718 rev
(18 Pads) Sticky Notes 76 mm x 76 mm Post Self-Stick Pads Bright Colors Sticky Note Recyclable Easy to Post for Home Office Notebook 56 Sheets/Pad 1008 Sheets Total
SHIDUO£7.04283 rev
(18 Pads) Sticky Notes 76 mm x 76 mm Yellow Strong Adhesive Clean Removal Recyclable Self-Stick Pads Easy to Post for Home Office Notebook 56 Sheets/Pad 1008 Sheets Total
SHIDUO£7.01896 rev
(36 Pads) Sticky Notes 76 mm x 76 mm Post 9 Bright Colors Self-Stick Note Pads it Strong Adhesive Easy to Post for Home Office Notebook
SHIDUO£11.01283 rev
Trending
90-day click momentumUNZE Sticky Notes - 400 Sheets 4 Pastel Colors Pads (3x3 Inches) Removable Self-Adhesive Memo Notes for Daily Planning at Home Office & School | 4 Pads of 100 Sheets Each.
UNZE£2.924.2★
1000 Sheets Sticky Notes 76x76mm (3x3) Multicolors Self-Sticky Note Pads 8 Brilliant Colors Memo Notes for Office School and Home Schedule Reminders Shopping Checklist
ojussa£3.774.5★
Snopake 50 x 50 mm Neon Assorted Sticky Notes [Pack of 1 400 Sheets per Pad] 13223 13223s
Snopake£2.404.2★
Post-it Super Sticky Notes 540 Sheets Pack of 6 Pads 76 mm x 127 mm - Holds Strong to Many Surfaces - Bright Colours - for Walls Monitors and Fridge Recycable
Post-it£9.534.7★
(18 Pads) Sticky Notes 76 mm x 76 mm Post Self-Stick Pads Bright Colors Sticky Note Recyclable Easy to Post for Home Office Notebook 56 Sheets/Pad 1008 Sheets Total
SHIDUO£7.044.4★
What buyers say about post it notes
What buyers praise and complain about, mined from review topics.What buyers love
“Stick well”
“Good for the price”
“Great items”
“love the colours too”
“As described”
“Best size”
“Easy to use”
“Sturdy paper”
“Easy to write on”
“Ideal office”
What buyers complain about
“Poor adhesion”
“not fit for purpose unfortunately”
“a lot cheaper”
“All other cheap ones are crap and curl up and roll up”
“Colours not as described in the photo”
“Start to peel off after a day”
“Should remove the word sticky from the description”
“It barely holds, so depends on application and placement, if one would find it adequate or not”
“Not the same paper quality as the brand names, cheaper though”
“Post notes different colours”
Top return reasons
Common questions
- Is post it notes profitable to sell on Amazon United Kingdom?
- The niche generates £1.7M/yr across 26 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -10.6%. Flapen's verdict: Worth a look (59/100).
- How competitive is the post it notes niche?
- 14 brands and 53 sellers compete. The top 5 products take 47% of clicks and top 5 brands hold 69% of demand.
- What do buyers complain about in post it notes?
- Top complaints mined from reviews: Adhesion/Stickiness, Size-Overall, Value For Money. The return rate is 0.2%.
- When does demand for post it notes peak?
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- What does it cost to enter the post it notes niche?
- Listings span £2.18–£14.92; the average listing price is £6.16 (sweet spot $15–$100). The average incumbent carries 1,718 reviews — the moat a new listing must climb.