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Post It Notes

Post It Notes shows low returns (0.2%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Flapen Score

59
Worth a look
Market size 90Growth 20Conversion 98Competition 63Returns 99Price range 0Avg price 17Brand share 61Review moat 48Quality gap 42
This niche Category average

Is Post It Notes profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Post It Notes is a £1.7M/yr Amazon United Kingdom market (1.7M searches/yr). The top 5 brands hold 69% of demand. Verdict: Worth a look — 59/100.

Post It Notes: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -10.6% over the last 90 days and 16.7% of searches end in a purchase.

£1.7M

revenue / yr

Units sold / yr400K
Search volume / yr-10.6%1.7M
Conversion rate16.7%
Avg price£6.16

Who owns the niche?

The top 5 brands hold 69% of demand, so 31% of the market is open.

31%

open market share

Brands · sellers14 · 53
Top-5 product click share47%
Open market31%
Avg brand age30 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 26 products

Sponsored placement88%
New entrants (1y)2· 2 succeeded
Avg rating4.5★
Avg reviews1,718

Top Post It Notes products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.

£0£86K£172K£257K£343K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

14 rising

Sellers

53

Top-5 brand share

69%

Top 20: 100%

Top-5 click share

47%

Top 20: 93%

Open market

26%

  • Snopake22%
  • Post-it20%
  • SHIDUO11%
  • MIUTME10%
  • OWLKELA7%
  • UNZE6%

Post It Notes demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume1.7MCVR16.7%Products26Brands14Top 5 Brands69%OOS Rate2.6%Rating4.5★Reviews1,718Avg BSR#32
40K30KSpike '24Spike '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Top Post It Notes search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • post it notes837K/yr
  • sticky notes471K/yr
  • post it notes pack76K/yr
  • post it62K/yr
  • post its45K/yr
  • sticky notes set40K/yr
  • post-it notes21K/yr
  • post its sticky notes18K/yr
  • postit notes13K/yr
  • super sticky post it notes10K/yr

What reviews say buyers love and hate about Post It Notes

What buyers mention most, as a share of all reviews.

What buyers love

88% of reviews
Adhesion/Stickiness21%

Stick well

Value For Money15%

Good for the price

Quality-Overall14%

Great items

Color12%

love the colours too

Advertised Vs Actual Product8%

As described

What buyers complain about

80% of reviews
Adhesion/Stickiness46%

Poor adhesion

Size-Overall10%

not fit for purpose unfortunately

Value For Money8%

a lot cheaper

Quality-Overall7%

All other cheap ones are crap and curl up and roll up

Color3%

Colours not as described in the photo

Post It Notes return rate & reasons

Why buyers send it back, as a share of all return requests.

0.2%

Return rate

69%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
57%
2Adhesion/Stickiness
20%
3Color
6%
4Advertised Vs Actual Product
5%
5Quality-Overall
4%

Common Post It Notes questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Post It Notes 59/100 on Amazon United Kingdom — Worth a look. The niche generates £1.7M/yr across 26 tracked products. 2 of 2 products launched in the last 360 days are still selling. Search demand moved -10.6% over the last 90 days.
Search demand for Post It Notes on Amazon United Kingdom is steady year-round — the busiest month runs 1.4× the quietest.