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Permanent Marker Pens

Permanent Marker Pens shows searches that convert (21.5% search→purchase), but prices mostly outside the sweet spot ($1.57–$14.32) keeps it on the watch list.

Flapen Score

52
Worth a look
Market size 95Growth 46Conversion 100Competition 36Returns 99Price range 0Avg price 16Brand share 12Review moat 19Quality gap 24
This niche Category average

Is Permanent Marker Pens profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Permanent Marker Pens is a £2.5M/yr Amazon United Kingdom market (2.0M searches/yr). The top 5 brands hold 95% of demand. Verdict: Worth a look — 52/100.

Permanent Marker Pens: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +17.1% over the last 90 days and 21.5% of searches end in a purchase.

£2.5M

revenue / yr

Units sold / yr500K
Search volume / yr+17.1%2.0M
Conversion rate21.5%
Avg price£5.91

Who owns the niche?

The top 5 brands hold 95% of demand, so 5% of the market is open.

5%

open market share

Brands · sellers8 · 160
Top-5 product click share64%
Open market5%
Avg brand age45 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 24 products

Sponsored placement67%
New entrants (1y)1· 1 succeeded
Avg rating4.6★
Avg reviews14,415

Top Permanent Marker Pens products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them.

£0£125K£250K£375K£500K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 rising

Sellers

160

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

64%

Top 20: 96%

Open market

3%

  • Sharpie82%
  • Amazon Basics5%
  • Shuttle Art4%
  • BIC2%
  • Seal and Store2%
  • Just stationery2%
  • Open — no brand owns it (2 brands, 3%)

Permanent Marker Pens demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume2.0MCVR21.5%Products24Brands8Top 5 Brands95%OOS Rate0.0%Rating4.6★Reviews14,415Avg BSR#16
50K30KPrime Day '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.2×

Top Permanent Marker Pens search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • sharpie pens534K/yr
  • sharpies197K/yr
  • permanent marker pens267K/yr
  • sharpie230K/yr
  • marker pens218K/yr
  • permanent marker69K/yr
  • black sharpie60K/yr
  • black marker pen64K/yr
  • sharpie permanent markers36K/yr
  • sharpies multipack52K/yr

What reviews say buyers love and hate about Permanent Marker Pens

What buyers mention most, as a share of all reviews.

What buyers love

78% of reviews
Quality-Overall15%

consistent product quality

Value For Money14%

Excellent Value for Money

Sharpness11%

Trusty sharpies

Advertised Vs Actual Product9%

As advertised

Pen/Pencil Quality8%

Good markers

What buyers complain about

56% of reviews
Dry/Empty Ink11%

More then half the pens are dry

Functionality-Overall10%

cannot work properly

Quality-Overall9%

Bad quality

Moist/Dry4%

Very dry

Color4%

the ink colour is not nice

Permanent Marker Pens return rate & reasons

Why buyers send it back, as a share of all return requests.

0.1%

Return rate

27%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Color
13%
2Dry/Empty Ink
9%
3Functionality-Overall
8%
4Value For Money
6%
5Thickness
6%

Common Permanent Marker Pens questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Permanent Marker Pens 52/100 on Amazon United Kingdom — Worth a look. The niche generates £2.5M/yr across 24 tracked products. 1 of 1 products launched in the last 360 days are still selling. Search demand moved +17.1% over the last 90 days.
Search demand for Permanent Marker Pens on Amazon United Kingdom is steady year-round — the busiest month runs 1.2× the quietest.