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Permanent Marker Pens

Maybe

Buyers convert on 21.5% of searches. But prices span $1.57–$14.32, mostly outside the sweet spot, so Permanent Marker Pens is a Maybe.

Flapen Score
52
52 / 100
Top 28% of 835 Stationery & Office Supplies niches · +5 vs the category median of 47
Market size
£2.5M/yr2.0M searches / yr
90-day growth
+17.1%search demand this quarter
Competition
64%top-5 click share · 8 brands · 160 sellers

Flapen Score

Permanent Marker Pens against its category

The dotted line is the Stationery & Office Supplies average. Past it, Permanent Marker Pens is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Permanent Marker Pens market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Permanent Marker Pens 2.0M times last year and spent an estimated £2.5M. The top 5 brands take 95% of clicks. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

21.5% of searches ended in a purchase last week.

Shoppers searched for this 2.0M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 21.5% of those searches ended in a purchase. Searches in the last 90 days moved +17.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £2.5M a year.

Searches, last 12 months
2.0M
Growth, 90 days vs prior 90
+17.1%
Conversion, latest week
21.5%
Market size, estimated
£2.5Ma year
Peak month
November1.2× the quietest month
Top search term
sharpie pens534K searches a year

02 · Price

A sale here is worth £5.91.

Listings sell for £5.91 on average, from £1.57 to £14.32. Amazon reports units sold in ranges. This niche sold 400K to 500K a year. The average listing sells 20,000 to 25,000 of them. At £5.91 that is £118K to £148K a year per listing.

Average price
£5.91under the $15 to $100 sweet spot
Price range
£1.57–£14.32
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
400K–500K
Units per listing a year
20,000–25,000
Revenue per listing a year
£118K–£148K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

67% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #16 within Pens, Pencils & Writing Supplies. It carries 14,415 reviews at 4.61 stars, so a new listing needs social proof before a better product.

Sponsored listings
67%
Prime listings
96%
Out of stock, average day
0.0%
Average rank
#16in Pens, Pencils & Writing Supplies
Average rating
4.61 starsAmazon United Kingdom average 4.36 stars
Average reviews
14,415per listing
Listings tracked
24

04 · Newcomers

Amazon counts 1 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
45 months

Products

Top Permanent Marker Pens products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 64% of clicks. Leaders hold, but buyers still shop past them.

£0£125K£250K£375K£500K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 rising

Sellers

160

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

64%

Top 20: 96%

Open market

3%

  • Sharpie82%
  • Amazon Basics5%
  • Shuttle Art4%
  • BIC2%
  • Seal and Store2%
  • Just stationery2%
  • Open — no brand owns it (2 brands, 3%)

Demand

Permanent Marker Pens search demand

Weekly searches over the year, seasonality beneath. Pick a range.

50K30KPrime Day '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.2×

Search terms

Top Permanent Marker Pens search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • sharpie pens534K/yr
  • sharpies197K/yr
  • permanent marker pens267K/yr
  • sharpie230K/yr
  • marker pens218K/yr
  • permanent marker69K/yr
  • black sharpie60K/yr
  • black marker pen64K/yr
  • sharpie permanent markers36K/yr
  • sharpies multipack52K/yr

Reviews and returns

What reviews say buyers love and hate about Permanent Marker Pens

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Dry/Empty Ink11%−0.06

More then half the pens are dry

Ink is dry

Dry pens and didnt work

Functionality-Overall10%−0.05

cannot work properly

Doesnt work

neither pen works

Quality-Overall9%+0.54

Bad quality

Cheap is not always good

Garbage

Moist/Dry4%−0.02

Very dry

they dry up quickly

All dried out

Color4%+0.07

the ink colour is not nice

some of the colours arent very bright

Colour missing

Love

Quality-Overall15%+0.54

consistent product quality

Best Quality

Overall, they are reliable, good quality, and excellent value for money

Value For Money14%+1.24

Excellent Value for Money

worth it

Good price

Sharpness11%+0.85

Trusty sharpies

Arrived in good time brilliant replacements for my worn out sharpies

Sharpies are just fantastic

Advertised Vs Actual Product9%+0.73

As advertised

Exactly as advertised

As described

Pen/Pencil Quality8%+0.50

Good markers

Excellent pens

Great markers

Return

0.1% Return rate 27% Fixable by listing

Color13%▇▆▃▃▇█

the ink colour is not nice

some of the colours arent very bright

Colour missing

Dry/Empty Ink9%█▃▅▆▄▂

More then half the pens are dry

Ink is dry

Dry pens and didnt work

Functionality-Overall8%█▄▃▂▁▃

cannot work properly

Doesnt work

neither pen works

Value For Money6%▁▄█▃▁█

way cheaper

they are so expensive

they cost more

Thickness6%▄▁▃█▆▄

FAQ

Common Permanent Marker Pens questions

Answered from the same tracked data.