Permanent Marker Pens
Worth a lookShows searches that convert (21.5% search→purchase), but prices mostly outside the sweet spot ($1.57–$14.32) keeps it on the watch list.
Conversion
Incredible21.5%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Market size
Incredible£2.5M£2.5M/yr · 2.0M searches
Growth
Okay+17.1%90-day search growth — must beat 0% to launch
Competition
Okay64%top-5 click share — leaders hold, buyers still browse
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad14,415.17avg incumbent reviews — the moat a new listing must climb
Avg price
Bad£5.91avg listing price — sweet spot $15–$100
Brand share
Bad95%top-5 brand share — brand-locked demand
Price range
Bad£1.57–£14.32cheapest to priciest tracked listing — scored on the share inside $15–$100
Is permanent marker pens profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, permanent marker pens is a £2.5M/yr Amazon United Kingdom market (2.0M searches/yr). The top 5 brands hold 95% of demand. Verdict: Worth a look — 52/100.
Data updated Jul 29, 2026 · scored weekly · How we score niches
permanent marker pens market size & sales
Units sold, revenue, conversion and listing quality across the tracked shelf.- Units sold / yr
- 400K–500K
- avg 20,000–25,000/product
- Revenue / yr
- £2.4M–£3.0M
- units × avg price
- Conversion rate
- 21.5%
- Avg BSR
- #16
- Page quality
- 0%
- Prime
- 96%
- Sponsored
- 67%
- Out of stock
- 0.0%
- Avg brand age
- 45 months
- Avg seller age
- 165 days
Competition: brands, sellers & click share
The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them.Brands
8 rising
Sellers
160
Top-5 brand share
95%
Top 20: 100%
Top-5 click share
64%
Top 20: 96%
Open market
3%
- Sharpie82%
- Amazon Basics5%
- Shuttle Art4%
- BIC2%
- Seal and Store2%
- Just stationery2%
- Open — no brand owns it (2 brands, 3%)
permanent marker pens demand & seasonality
Weekly Amazon search volume, last 104 weeks — +17.1% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.2×
Top permanent marker pens search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.- sharpie pens534K/yr
- sharpies197K/yr
- permanent marker pens267K/yr
- sharpie230K/yr
- marker pens218K/yr
- permanent marker69K/yr
- black sharpie60K/yr
- black marker pen64K/yr
- sharpie permanent markers36K/yr
- sharpies multipack52K/yr
Top permanent marker pens products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Sharpie Permanent Markers | Fine Point for Bold Details | Black Ink | 2 Marker Pens
Sharpie£1.574.7★41,970 rev
Sharpie Permanent Markers | Fine Point for Bold Details | Black Ink | 12 Marker Pens
Sharpie£6.554.8★7,933 rev
Sharpie Permanent Markers | Fine Point for Bold Details | Assorted Colours | 12 Marker Pens
Sharpie£6.574.7★41,970 rev
Sharpie Permanent Markers | Fine Point for Bold Details | Black Blue Red and Green Ink Colours | 4 Marker Pens
Sharpie£3.104.7★41,970 rev
Sharpie Permanent Markers | Chisel Tip | Black | 2 Count
Sharpie£2.684.7★10,020 rev
Newest
by launch date
Rainberg Dry Erase Marker Pens Pack of 12 Assorted Colours 3mm Fine Tip Low Odour Quick-Drying & Easy Wipe Ideal Dry Wipe Whiteboard Pens for School Office Home & Classroom
Rainberg£3.40141 rev
Sharpie Glam Pop Permanent Markers | Fine Point for Bold Details | Assorted Vibrant Colours | 24 Marker Pens
Sharpie£10.2415,331 rev
Sharpie Glam Pop Permanent Markers | Fine Point for Bold Details | Assorted Vibrant Colours | 5 Marker Pens
Sharpie£4.7715,331 rev
Sharpie Permanent Marker Set | Limited Edition Colour Assortment | Fine Point | 18 Count Marker Pens | Back to School Set
Sharpie£8.6841,970 rev
Sharpie Twin Tip Permanent Marker Pens - Black Ink - Pack of 3 - Fine & Ultra Fine Tips
Sharpie£6.05536 rev
Trending
90-day click momentumRainberg Dry Erase Marker Pens Pack of 12 Assorted Colours 3mm Fine Tip Low Odour Quick-Drying & Easy Wipe Ideal Dry Wipe Whiteboard Pens for School Office Home & Classroom
Rainberg£3.404.3★
REQUISITE NEEDS 12 x Smudge Resistant Fine Point Colour Permanent Marker
REQUISITE NEEDS£3.674.2★
Sharpie Glam Pop Permanent Markers | Fine Point for Bold Details | Assorted Vibrant Colours | 24 Marker Pens
Sharpie£10.244.8★
Sharpie Glam Pop Permanent Markers | Fine Point for Bold Details | Assorted Vibrant Colours | 5 Marker Pens
Sharpie£4.774.8★
Sharpie Permanent Markers | Fine Point for Bold Details | Black Blue Red and Green Ink Colours | 4 Marker Pens
Sharpie£3.104.7★
What reviews say buyers love and hate about permanent marker pens
What buyers praise and complain about, mined from review topics.What buyers love
“consistent product quality”
“Excellent Value for Money”
“Trusty sharpies”
“As advertised”
“Good markers”
“Colours are bright”
“great and writes very well”
“Great black marker pen”
“the tips are consistent”
“it's easy to remove”
What buyers complain about
“More then half the pens are dry”
“cannot work properly”
“Bad quality”
“Very dry”
“the ink colour is not nice”
“don't feel like they will last long”
“Abnormal ink drying inside”
“way cheaper”
“Arrived dry and don't write as a result, not the quality I normally expect from the brand”
“don't dry out to quickly”
Top return reasons
Common permanent marker pens questions
- Is permanent marker pens profitable to sell on Amazon United Kingdom?
- The niche generates £2.5M/yr across 24 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +17.1%. Flapen's verdict: Worth a look (52/100).
- How competitive is the permanent marker pens niche?
- 8 brands and 160 sellers compete. The top 5 products take 64% of clicks and top 5 brands hold 95% of demand.
- What do buyers complain about in permanent marker pens?
- Top complaints mined from reviews: Dry/Empty Ink, Functionality-Overall, Quality-Overall. The return rate is 0.1%.
- When does demand for permanent marker pens peak?
- Demand is steady year-round — the busiest month runs 1.2× the quietest.
- What does it cost to enter the permanent marker pens niche?
- Listings span £1.57–£14.32; the average listing price is £5.91 (sweet spot $15–$100). The average incumbent carries 14,415 reviews — the moat a new listing must climb.
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