Is permanent marker pens profitable to sell on Amazon United Kingdom?

The niche generates £2.5M/yr across 24 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +17.1%. Flapen's verdict: Worth a look (52/100).

How competitive is the permanent marker pens niche?

8 brands and 160 sellers compete. The top 5 products take 64% of clicks and top 5 brands hold 95% of demand.

What do buyers complain about in permanent marker pens?

Top complaints mined from reviews: Dry/Empty Ink, Functionality-Overall, Quality-Overall. The return rate is 0.1%.

When does demand for permanent marker pens peak?

Demand is steady year-round — the busiest month runs 1.2× the quietest.

What does it cost to enter the permanent marker pens niche?

Listings span £1.57–£14.32; the average listing price is £5.91 (sweet spot $15–$100). The average incumbent carries 14,415 reviews — the moat a new listing must climb.

permanent marker pens

Worth a look

Shows searches that convert (21.5% search→purchase), but prices mostly outside the sweet spot ($1.57–$14.32) keeps it on the watch list.

Conversion

Incredible21.5%

search→purchase rate — share of searches ending in a sale

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Market size

Incredible£2.5M

£2.5M/yr · 2.0M searches

Growth

Okay+17.1%

90-day search growth — must beat 0% to launch

Competition

Okay64%

top-5 click share — leaders hold, buyers still browse

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Review moat

Bad14,415.17

avg incumbent reviews — the moat a new listing must climb

Avg price

Bad£5.91

avg listing price — sweet spot $15–$100

Brand share

Bad95%

top-5 brand share — brand-locked demand

Price range

Bad£1.57–£14.32

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United Kingdom niche tracking, permanent marker pens is a £2.5M/yr Amazon United Kingdom market (2.0M searches/yr). The top 5 brands hold 95% of demand. Verdict: Worth a look — 52/100.

Data updated Jul 29, 2026 · scored weekly · How we score niches

permanent marker pens market data

Units sold / yr: 400K–500K; avg 20,000–25,000/product
Revenue / yr: £2.4M–£3.0M; units × avg price
Conversion rate: 21.5%
Avg BSR: #16
Page quality: 0%
Prime: 96%
Sponsored: 67%
Out of stock: 0.0%
Avg brand age: 45 months
Avg seller age: 165 days

Competition & brand share

The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them.

Brands

8 rising

Sellers

160

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

64%

Top 20: 96%

Open market

Sharpie82%
Amazon Basics5%
Shuttle Art4%
BIC2%
Seal and Store2%
Just stationery2%
Open — no brand owns it (2 brands, 3%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +17.1% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.2×

Open Trend

Top permanent marker pens search terms

sharpie pens534K/yr +18.1%19.1% conv.
sharpies197K/yr +111.4%12.0% conv.
permanent marker pens267K/yr +2.2%14.3% conv.
sharpie230K/yr +17.3%16.0% conv.
marker pens218K/yr -9.9%10.1% conv.
permanent marker69K/yr +8.0%13.3% conv.
black sharpie60K/yr +16.8%26.0% conv.
black marker pen64K/yr -6.7%16.9% conv.
sharpie permanent markers36K/yr +52.9%18.8% conv.
sharpies multipack52K/yr +24.3%16.8% conv.

All search terms

Top permanent marker pens products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Sharpie Permanent Markers | Fine Point for Bold Details | Black Ink | 2 Marker Pens

Sharpie£1.574.7★41,970 rev

Sharpie Permanent Markers | Fine Point for Bold Details | Black Ink | 12 Marker Pens

Sharpie£6.554.8★7,933 rev

Sharpie Permanent Markers | Fine Point for Bold Details | Assorted Colours | 12 Marker Pens

Sharpie£6.574.7★41,970 rev

Sharpie Permanent Markers | Fine Point for Bold Details | Black Blue Red and Green Ink Colours | 4 Marker Pens

Sharpie£3.104.7★41,970 rev

Sharpie Permanent Markers | Chisel Tip | Black | 2 Count

Sharpie£2.684.7★10,020 rev

Newest

by launch date

Rainberg Dry Erase Marker Pens Pack of 12 Assorted Colours 3mm Fine Tip Low Odour Quick-Drying & Easy Wipe Ideal Dry Wipe Whiteboard Pens for School Office Home & Classroom

Rainberg£3.40141 rev

6mo ago

Sharpie Glam Pop Permanent Markers | Fine Point for Bold Details | Assorted Vibrant Colours | 24 Marker Pens

Sharpie£10.2415,331 rev

2y ago

Sharpie Glam Pop Permanent Markers | Fine Point for Bold Details | Assorted Vibrant Colours | 5 Marker Pens

Sharpie£4.7715,331 rev

2y ago

Sharpie Permanent Marker Set | Limited Edition Colour Assortment | Fine Point | 18 Count Marker Pens | Back to School Set

Sharpie£8.6841,970 rev

2y ago

Sharpie Twin Tip Permanent Marker Pens - Black Ink - Pack of 3 - Fine & Ultra Fine Tips

Sharpie£6.05536 rev

3y ago

What buyers say about permanent marker pens

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall15%

“consistent product quality”

Value For Money14%

“Excellent Value for Money”

Sharpness11%

“Trusty sharpies”

Advertised Vs Actual Product9%

“As advertised”

Pen/Pencil Quality8%

“Good markers”

Color6%

“Colours are bright”

Writing Experience5%

“great and writes very well”

Drawing Experience3%

“Great black marker pen”

Nib/Tip Quality3%

“the tips are consistent”

Ease Of Use3%

“it's easy to remove”

What buyers complain about

Dry/Empty Ink11%

“More then half the pens are dry”

Functionality-Overall10%

“cannot work properly”

Quality-Overall9%

“Bad quality”

Moist/Dry4%

“Very dry”

Color4%

“the ink colour is not nice”

Durability4%

“don't feel like they will last long”

Ink Leakage4%

“Abnormal ink drying inside”

Value For Money3%

“way cheaper”

Writing Experience3%

“Arrived dry and don't write as a result, not the quality I normally expect from the brand”

Drying Time3%

“don't dry out to quickly”

Top return reasons

Color13%

Dry/Empty Ink9%

Functionality-Overall8%

Value For Money6%

Thickness6%

Sharpness5%

Moist/Dry4%

Size-Overall4%

Quality-Overall4%

Drying Time3%

Common questions

Is permanent marker pens profitable to sell on Amazon United Kingdom?: The niche generates £2.5M/yr across 24 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +17.1%. Flapen's verdict: Worth a look (52/100).
How competitive is the permanent marker pens niche?: 8 brands and 160 sellers compete. The top 5 products take 64% of clicks and top 5 brands hold 95% of demand.
What do buyers complain about in permanent marker pens?: Top complaints mined from reviews: Dry/Empty Ink, Functionality-Overall, Quality-Overall. The return rate is 0.1%.
When does demand for permanent marker pens peak?: Demand is steady year-round — the busiest month runs 1.2× the quietest.
What does it cost to enter the permanent marker pens niche?: Listings span £1.57–£14.32; the average listing price is £5.91 (sweet spot $15–$100). The average incumbent carries 14,415 reviews — the moat a new listing must climb.

permanent marker pens

permanent marker pens market data

Competition & brand share

Demand & seasonality

Top permanent marker pens search terms

Top permanent marker pens products on Amazon

Top sellers

Newest

Trending

What buyers say about permanent marker pens

What buyers love

What buyers complain about

Top return reasons

Common questions

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