52
pencils
Worth a lookShows low returns (0.1%), but prices mostly outside the sweet spot ($0.89–$14.92) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Great10.6%search→purchase rate — share of searches ending in a sale
Market size
Good£774K£774K/yr · 1.7M searches
Growth
Okay+19.8%90-day search growth — must beat 0% to launch
Competition
Okay55%top-5 click share — leaders hold, buyers still browse
Brand share
Okay82%top-5 brand share — brands hold most of the demand
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Review moat
Bad9,778.08avg incumbent reviews — the moat a new listing must climb
Avg price
Bad£4.31avg listing price — sweet spot $15–$100
Price range
Bad£0.89–£14.92cheapest to priciest tracked listing — scored on the share inside $15–$100