Pencils

Shoppers searched for this 1.7M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 10.6% of those searches ended in a purchase. Searches in the last 90 days moved +19.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £774K a year.

Searches, last 12 months

1.7M

Growth, 90 days vs prior 90

+19.8%

Conversion, latest week

10.6%

Market size, estimated

£774Ka year

Peak month

August2.5× the quietest month

Top search term

pencils923K searches a year

Listings sell for £4.31 on average, from £0.89 to £14.92. Amazon reports units sold in ranges. This niche sold 200K to 250K a year. The average listing sells 6,000 to 8,000 of them. At £4.31 that is £26K to £34K a year per listing.

Average price

£4.31under the $15 to $100 sweet spot

Price range

£0.89–£14.92

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

200K–250K

Units per listing a year

6,000–8,000

Revenue per listing a year

£26K–£34K

Returns

0.1%of orders · Amazon United Kingdom median 0.6%

73% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #20 within Pens, Pencils & Writing Supplies. It carries 9,778 reviews at 4.65 stars, so a new listing needs social proof before a better product.

Sponsored listings

73%

Prime listings

96%

Out of stock, average day

0.0%

Average rank

#20in Pens, Pencils & Writing Supplies

Average rating

4.65 starsAmazon United Kingdom average 4.36 stars

Average reviews

9,778per listing

Listings tracked

26

The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months

0

Successful launches

0Amazon's first-year sales bar

Average brand age

48 months