60
notebook
Worth a lookShows low returns (0.3%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Market size
Great£1.8M£1.8M/yr · 6.3M searches
Brand share
Great43%top-5 brand share — no brand owns this niche
Competition
Great34%top-5 click share — an open shelf
Conversion
Good4.3%search→purchase rate — share of searches ending in a sale
Review moat
Okay2,224.73avg incumbent reviews — the moat a new listing must climb
Price range
Okay£0.71–£20.53cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-8.5%90-day search growth — must beat 0% to launch
Avg price
Bad£6.70avg listing price — sweet spot $15–$100
Signals No Dominant Brand