Notebook
MaybeReturns run at only 0.3% of orders. But products sell for $6.70 on average, outside the sweet spot, so Notebook is a Maybe.
- Flapen Score
- 60 / 100Top 5% of 835 Stationery & Office Supplies niches · +13 vs the category median of 4760
- Market size
- £1.8M/yr6.3M searches / yr
- 90-day growth
- -8.5%search demand this quarter
- Competition
- 34%top-5 click share · 33 brands · 90 sellers
Flapen Score
Notebook against its category
The dotted line is the Stationery & Office Supplies average. Past it, Notebook is stronger. Inside it, weaker.
Market
The Notebook market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Notebook 6.3M times last year and spent an estimated £1.8M. The top 5 brands take 43% of clicks. Demand peaks in Jan. Flapen scores it 60 out of 100, a Maybe.
01 · Demand
4.3% of searches ended in a purchase last week.
Shoppers searched for this 6.3M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.3% of those searches ended in a purchase. Searches in the last 90 days moved -8.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.8M a year.
- Searches, last 12 months
- 6.3M
- Growth, 90 days vs prior 90
- -8.5%
- Conversion, latest week
- 4.3%
- Market size, estimated
- £1.8Ma year
- Peak month
- January1.8× the quietest month
- Top search term
- notebook2.0M searches a year
02 · Price
A sale here is worth £6.70.
Listings sell for £6.70 on average, from £0.71 to £20.53. Amazon reports units sold in ranges. This niche sold 250K to 300K a year. The average listing sells 3,000 to 4,000 of them. At £6.70 that is £20K to £27K a year per listing.
- Average price
- £6.70under the $15 to $100 sweet spot
- Price range
- £0.71–£20.53
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 250K–300K
- Units per listing a year
- 3,000–4,000
- Revenue per listing a year
- £20K–£27K
- Returns
- 0.3%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
80% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 8.0% of listings are out of stock. The average listing ranks #18 within Notebooks, Writing Pads & Diaries. It carries 2,225 reviews at 4.64 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 80%
- Prime listings
- 98%
- Out of stock, average day
- 8.0%
- Average rank
- #18in Notebooks, Writing Pads & Diaries
- Average rating
- 4.64 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 2,225per listing
- Listings tracked
- 51
04 · Newcomers
Amazon counts 4 of last year's 8 launches as successful.
8 products launched here in the last 12 months. Amazon counts 4 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 42 months on average, so the names here are settling in.
- Launched, last 12 months
- 8
- Successful launches
- 4Amazon's first-year sales bar
- Average brand age
- 42 months
Products
Top Notebook products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
SUMMIT A5 Metallic Wirebound Notebook 3 Pack Ruled Pages for School Work & Journaling Lay-Flat Durable Binding
- Price
- £4.94
- Rating
- 4.6/5
- Reviews
- 5,419
- Age
- 4y ago
Smarpau A5 Journal Notebook 180 Pages Hardback Lined Notebook Thick Leather Journal for Women No Bleed for Writing Notepad for Office School Travel (Light Pink)
- Price
- £5.03
- Rating
- 4.6/5
- Reviews
- 424
- Age
- 1y ago
Pukka Pad A4 Metallic Jotta Book 3 Pack 21 x 30cm Wirebound Notebook with 8mm Lines and 80GSM Paper Features 4-Hole Punch Margins and Perforated Edges - 200 Pages Green
- Price
- £8.56
- Rating
- 4.7/5
- Reviews
- 28,517
- Age
- 19y ago
ojussa A5 Notebook 200 Pages Leather Journal Notebook Hardback Notepad with Bookmark and Elastic Closure 14.5 x 21.5 cm for School Office Home Business Writing
- Price
- £3.65
- Rating
- 4.7/5
- Reviews
- 82
- Age
- 10mo ago
Pinnora Black A5 Notebook Lined Everyday Journal Notebook & Monthly Planner with 192 Pages Notebooks for School Office & Travel Durable Cover Smooth Paper Ideal Lined Notebooks
- Price
- £5.41
- Rating
- 4.8/5
- Reviews
- 34
- Age
- 7mo ago
Trending
90-day click momentum
PYNEX Small Lined Spiral Notebooks 210 Sheets 5× 8 - SG Cream Pink
- Price
- £6.79
- Rating
- 4.6/5
- Reviews
- 17
- Age
- 4mo ago
Pinnora Black A5 Notebook Lined Everyday Journal Notebook & Monthly Planner with 192 Pages Notebooks for School Office & Travel Durable Cover Smooth Paper Ideal Lined Notebooks
- Price
- £5.41
- Rating
- 4.8/5
- Reviews
- 34
- Age
- 7mo ago
Thboxes A5 Notebook 160 Pages A5 Lined Wirebound Spiral Notebook Green
- Price
- £5.25
- Rating
- 4.8/5
- Reviews
- 84
- Age
- 11mo ago
SUNEE A4 Notebook Pack of 3 Notepads Wirebound Notebooks 80gsm Premium Paper 100 Sheets / 200 Pages 8mm Lined with Margin 4-Hole Punched and Perforated Edge Pastel Colours
- Price
- £9.80
- Rating
- 4.5/5
- Reviews
- 172
- Age
- 1y ago
Silvine 8x5 Reporters Spiral Shorthand Notebook with 160 Pages (Pack of 12) Blue (Cover may vary)
- Price
- £9.48
- Rating
- 4.6/5
- Reviews
- 1,308
- Age
- 13y ago
Newest
by launch datePYNEX Small Lined Spiral Notebooks 210 Sheets 5× 8 - SG Cream Pink
- Price
- £6.79
- Rating
- 4.6/5
- Reviews
- 17
- Age
- 4mo ago
Pinnora Black A5 Notebook Lined Everyday Journal Notebook & Monthly Planner with 192 Pages Notebooks for School Office & Travel Durable Cover Smooth Paper Ideal Lined Notebooks
- Price
- £5.41
- Rating
- 4.8/5
- Reviews
- 34
- Age
- 7mo ago
ojussa A5 Notebook 200 Pages Leather Journal Notebook Hardback Notepad with Bookmark and Elastic Closure 14.5 x 21.5 cm for School Office Home Business Writing
- Price
- £3.65
- Rating
- 4.7/5
- Reviews
- 82
- Age
- 10mo ago
Thboxes A5 Notebook 160 Pages A5 Lined Wirebound Spiral Notebook Green
- Price
- £5.25
- Rating
- 4.8/5
- Reviews
- 84
- Age
- 11mo ago
SUNEE A4 Notebook Pack of 3 Notepads Wirebound Notebooks 80gsm Premium Paper 100 Sheets / 200 Pages 8mm Lined with Margin 4-Hole Punched and Perforated Edge Pastel Colours
- Price
- £9.80
- Rating
- 4.5/5
- Reviews
- 172
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 34% of clicks. An open shelf where new products get seen.
Brands
33 falling
Sellers
90
Top-5 brand share
43%
Top 20: 88%
Top-5 click share
34%
Top 20: 70%
Open market
52%
- SUMMIT13%
- Smarpau10%
- Pukka Pad8%
- nu:7%
- RETTACY6%
- Lefute4%
Demand
Notebook search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan · busiest ÷ quietest = 1.8×
Search terms
Top Notebook search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- notebook2.0M/yr
- journal908K/yr
- a5 notebook617K/yr
- notebook a5558K/yr
- notepad390K/yr
- note book367K/yr
- notebooks289K/yr
- note pad185K/yr
- writing pad124K/yr
- note books116K/yr
Reviews and returns
What reviews say buyers love and hate about Notebook
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
which makes it less useful as jotter paper
The paper in previous brands was very thin
The paper is slightly thinner than premium pads
Bit expensive
a little on the pricey side
Really overpriced
Way bigger than i thought theyd be
Small
Could come in a bigger size though
Wrong description of the product
the pictures are misleading
I find the advert misleading
Fall apart easy
Fell apart
falling apart
Love
High-quality, great price and arrived promptly
Build quality feels solid and well thought out
Beautiful Quality
Excellent value for money
Excellent value
Fair price
Quality Paper
Nice thick paper
The paper is excellent
As advertised
Exactly as shown
As described
handy
Easy to use
easy to write on
Return
0.3% Return rate 77% Fixable by listing
Way bigger than i thought theyd be
Small
Could come in a bigger size though
which makes it less useful as jotter paper
The paper in previous brands was very thin
The paper is slightly thinner than premium pads
Wrong description of the product
the pictures are misleading
I find the advert misleading
Poor quality
Not well made
Poor quality pages fall out
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Money Envelopes
£292K/yr-4.7%
Academic Wall Planner 2024/2025
£10K/yr+216.7%
Stamps
£2.8M/yr-17.4%
Classroom Essentials for Teachers
£33K/yr+185.3%
Academic Wall Planner 2025/2026
£52K/yr+109.5%
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Notebook questions
Answered from the same tracked data.