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highlighters
Worth a lookShows low returns (0.1%), but prices mostly outside the sweet spot ($1.65–$10.67) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Great10.0%search→purchase rate — share of searches ending in a sale
Market size
Great£892K£892K/yr · 2.0M searches
Competition
Good47%top-5 click share — leaders hold, buyers still browse
Brand share
Okay81%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-0.7%90-day search growth — must beat 0% to launch
Review moat
Bad9,984.93avg incumbent reviews — the moat a new listing must climb
Avg price
Bad£4.56avg listing price — sweet spot $15–$100
Price range
Bad£1.65–£10.67cheapest to priciest tracked listing — scored on the share inside $15–$100