Highlighters

Shoppers searched for this 2.0M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 10.0% of those searches ended in a purchase. Searches in the last 90 days moved -0.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £892K a year.

Searches, last 12 months

2.0M

Growth, 90 days vs prior 90

-0.7%

Conversion, latest week

10.0%

Market size, estimated

£892Ka year

Peak month

August2.4× the quietest month

Top search term

highlighters1.4M searches a year

Listings sell for £4.56 on average, from £1.65 to £10.67. Amazon reports units sold in ranges. This niche sold 250K to 300K a year. The average listing sells 8,000 to 10,000 of them. At £4.56 that is £36K to £46K a year per listing.

Average price

£4.56under the $15 to $100 sweet spot

Price range

£1.65–£10.67

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

250K–300K

Units per listing a year

8,000–10,000

Revenue per listing a year

£36K–£46K

Returns

0.1%of orders · Amazon United Kingdom median 0.6%

81% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #23 within Pens, Pencils & Writing Supplies. It carries 9,985 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings

81%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#23in Pens, Pencils & Writing Supplies

Average rating

4.55 starsAmazon United Kingdom average 4.36 stars

Average reviews

9,985per listing

Listings tracked

27

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months

1

Successful launches

0Amazon's first-year sales bar

Average brand age

44 months