53
guillotine
Worth a lookShows low returns (1.5%), but soft demand (-14.7% this quarter) keeps it on the watch list.
Returns
Great1.5%return rate — above 5% kills the launch gate
Conversion
Great7.3%search→purchase rate — share of searches ending in a sale
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Market size
Good£808K£808K/yr · 777K searches
Avg price
Good£14.24avg listing price — sweet spot $15–$100
Price range
Good£4.44–£28.89cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay2,208.39avg incumbent reviews — the moat a new listing must climb
Brand share
Okay85%top-5 brand share — brands hold most of the demand
Competition
Bad72%top-5 click share — a locked-up shelf
Growth
Bad-14.7%90-day search growth — must beat 0% to launch