Guillotine

Shoppers searched for this 777K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 7.3% of those searches ended in a purchase. Searches in the last 90 days moved -14.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £808K a year.

Searches, last 12 months

777K

Growth, 90 days vs prior 90

-14.7%

Conversion, latest week

7.3%

Market size, estimated

£808Ka year

Peak month

November1.5× the quietest month

Top search term

guillotine202K searches a year

Listings sell for £14.24 on average, from £4.44 to £28.89. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 2,000 to 2,500 of them. At £14.24 that is £28K to £36K a year per listing.

Average price

£14.24under the $15 to $100 sweet spot

Price range

£4.44–£28.89

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

50K–60K

Units per listing a year

2,000–2,500

Revenue per listing a year

£28K–£36K

Returns

1.5%of orders · Amazon United Kingdom median 0.6%

89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.0% of listings are out of stock. The average listing ranks #12 within Office Supplies. It carries 2,208 reviews at 4.28 stars, so a new listing needs social proof before a better product.

Sponsored listings

89%

Prime listings

100%

Out of stock, average day

3.0%

Average rank

#12in Office Supplies

Average rating

4.28 starsAmazon United Kingdom average 4.36 stars

Average reviews

2,208per listing

Listings tracked

18

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months

2

Successful launches

1Amazon's first-year sales bar

Average brand age

38 months