60
colouring pencils
Worth a lookShows low returns (0.3%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Conversion
Great11.0%search→purchase rate — share of searches ending in a sale
Market size
Great£1.6M£1.6M/yr · 1.8M searches
Brand share
Good62%top-5 brand share — brands hold most of the demand
Competition
Good44%top-5 click share — leaders hold, buyers still browse
Price range
Okay£1.85–£25.59cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-4.2%90-day search growth — must beat 0% to launch
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad6,850.07avg incumbent reviews — the moat a new listing must climb
Avg price
Bad£8.15avg listing price — sweet spot $15–$100