Colouring Pencils
Colouring Pencils shows low returns (0.3%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Flapen Score
Is Colouring Pencils profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Colouring Pencils is a £1.6M/yr Amazon United Kingdom market (1.8M searches/yr). The top 5 brands hold 62% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 60/100.
Colouring Pencils: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved -4.2% over the last 90 days and 11.0% of searches end in a purchase.
£1.6M
revenue / yr
Who owns the niche?
The top 5 brands hold 62% of demand, so 38% of the market is open.
38%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.
0/100
page quality · 29 products
Top Colouring Pencils products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
STAEDTLER 185 C24 Noris Colour Colouring Pencils - 24 Assorted Colours (Pack of 24 Pencils)
- Price
- £3.66
- Rating
- 4.7/5
- Reviews
- 41,835
- Age
- 11y ago
Amazon Basics Coloured Pencils in Tin Box Pack of 36 - Assorted Colours
- Price
- £4.94
- Rating
- 4.7/5
- Reviews
- 3,268
- Age
- 3y ago
STAEDTLER 185 C12 Noris Colour Colouring Pencils - 12 Assorted Colours (Pack of 12 Pencils)
- Price
- £1.85
- Rating
- 4.6/5
- Reviews
- 8,182
- Age
- 12y ago
CRAYOLA Colouring Pencils - Assorted Colours (Pack of 24) | A Must-Have for All Kids Arts & Crafts Sets | Ideal for Kids Aged 3+
- Price
- £2.25
- Rating
- 4.7/5
- Reviews
- 6,193
- Age
- 24y ago
KALOUR Colouring Pencils for Adult Coloring Books Soft Core Ideal for Drawing Blending Shading Color Pencils Set Gift for Adults Beginners Artists (72)
- Price
- £11.82
- Rating
- 4.6/5
- Reviews
- 10,562
- Age
- 3y ago
Trending
90-day click momentum
STAEDTLER 185 CD36 Noris Colour Pencil - 36 Assorted Colours (Pack of 36 Pencils)
- Price
- £6.41
- Rating
- 4.6/5
- Reviews
- 5,637
- Age
- 8y ago
STAEDTLER 185 M24 Noris Colour Colouring Pencils - 24 Assorted Colours (Tin of 24 Pencils)
- Price
- £5.10
- Rating
- 4.6/5
- Reviews
- 398
- Age
- 6y ago
BIC Kids Tropicolors Colouring Pencils Drawing Colour Pencil Pack of 24
- Price
- £3.80
- Rating
- 4.6/5
- Reviews
- 13,498
- Age
- 14y ago
H & B 76pcs Colouring Pencils Set for Drawing Sketching Blending Coloured Pencils for Adults Artists Beginners Professional Art Supplies with Sketchbook
- Price
- £15.97
- Rating
- 4.6/5
- Reviews
- 1,436
- Age
- 4y ago
1ABOVE 20 Colouring Pencils - Assorted Colours wooden colouring pencils Pre sharpened Colour Therapy Colouring Pencil A Must-Have for All Kids Arts & Crafts Sets
- Price
- £2.48
- Rating
- 4.6/5
- Reviews
- 180
- Age
- 1y ago
Newest
by launch date1ABOVE 20 Colouring Pencils - Assorted Colours wooden colouring pencils Pre sharpened Colour Therapy Colouring Pencil A Must-Have for All Kids Arts & Crafts Sets
- Price
- £2.48
- Rating
- 4.6/5
- Reviews
- 180
- Age
- 1y ago
WISYOK Colouring Pencils 48 Colours for Adults & Kids
- Price
- £5.56
- Rating
- 4.5/5
- Reviews
- 320
- Age
- 1y ago
SEANTUA 72 Coloured Pencils Set for Adult Quality Soft Core Oil Based Colouring Pencils for Artists Professional Drawing Pencils Art Supplies Colour Pencil for Adults Kids
- Price
- £9.83
- Rating
- 4.7/5
- Reviews
- 277
- Age
- 3y ago
Amazon Basics Coloured Pencils in Tin Box Pack of 36 - Assorted Colours
- Price
- £4.94
- Rating
- 4.7/5
- Reviews
- 3,268
- Age
- 3y ago
FUNLAVIE 48 Colouring Pencils Set for Adult Coloring Books Illustration and Sketching with Storage Case Ideal for Drawing Blending & Shading Coloured Art Supplies for Beginner & Artist
- Price
- £10.08
- Rating
- 4.6/5
- Reviews
- 7,617
- Age
- 3y ago
Competition: brands, sellers & click share
The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.
Brands
20 falling
Sellers
103
Top-5 brand share
62%
Top 20: 100%
Top-5 click share
44%
Top 20: 92%
Open market
33%
- STAEDTLER26%
- BIC Kids10%
- CRAYOLA10%
- Amazon Basics9%
- KALOUR8%
- Faber-Castell5%
Colouring Pencils demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Nov, Dec · busiest ÷ quietest = 2.5×
Top Colouring Pencils search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- colouring pencils936K/yr
- coloured pencils153K/yr
- colouring pencils for adults124K/yr
- colouring pencils for kids90K/yr
- faber castell colouring pencils86K/yr
- colour pencils57K/yr
- coloring pencils49K/yr
- coloured pencils for adults58K/yr
- pencil crayons45K/yr
- adult colouring pencils35K/yr
What reviews say buyers love and hate about Colouring Pencils
What buyers mention most, as a share of all reviews.
What buyers love
85% of reviews“Good quality colours”
“Excellent product”
“Excellent Value”
“Excellent pencils”
“easy to store”
What buyers complain about
70% of reviews“colours dont match”
“Build quality is basic”
“Very disappointed about these pencils have to keep sharpening them”
“Break quickly”
“24 pencils, deceiving sales pitch”
Colouring Pencils return rate & reasons
Why buyers send it back, as a share of all return requests.
0.3%
Return rate
43%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Colouring Pencils questions
The questions sellers ask about this niche, answered from the tracked metrics.
Best Flapen score
The highest-scoring niches we track right now, across every category.
