colouring pencils
Worth a lookShows low returns (0.3%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Conversion
Great11.0%search→purchase rate — share of searches ending in a sale
Market size
Great£1.6M£1.6M/yr · 1.8M searches
Brand share
Good62%top-5 brand share — brands hold most of the demand
Competition
Good44%top-5 click share — leaders hold, buyers still browse
Price range
Okay£1.85–£25.59cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-4.2%90-day search growth — must beat 0% to launch
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad6,850.07avg incumbent reviews — the moat a new listing must climb
Avg price
Bad£8.15avg listing price — sweet spot $15–$100
According to Flapen's Amazon United Kingdom niche tracking, colouring pencils is a £1.6M/yr Amazon United Kingdom market (1.8M searches/yr). The top 5 brands hold 62% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 60/100.
Data updated Jul 29, 2026 · scored weekly · How we score niches
colouring pencils market data
- Units sold / yr
- 200K–250K
- avg 5,000–6,000/product
- Revenue / yr
- £1.6M–£2.0M
- units × avg price
- Conversion rate
- 11.0%
- Avg BSR
- #15
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 83%
- Out of stock
- 5.3%
- Avg brand age
- 47 months
- Avg seller age
- 170 days
Competition & brand share
The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.Brands
20 falling
Sellers
103
Top-5 brand share
62%
Top 20: 100%
Top-5 click share
44%
Top 20: 92%
Open market
33%
- STAEDTLER26%
- BIC Kids10%
- CRAYOLA10%
- Amazon Basics9%
- KALOUR8%
- Faber-Castell5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -4.2% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 2.5×
Top colouring pencils search terms
- colouring pencils936K/yr
- coloured pencils153K/yr
- colouring pencils for adults124K/yr
- colouring pencils for kids90K/yr
- faber castell colouring pencils86K/yr
- colour pencils57K/yr
- coloring pencils49K/yr
- coloured pencils for adults58K/yr
- pencil crayons45K/yr
- adult colouring pencils35K/yr
Top colouring pencils products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
STAEDTLER 185 C24 Noris Colour Colouring Pencils - 24 Assorted Colours (Pack of 24 Pencils)
STAEDTLER£3.664.7★41,835 rev
Amazon Basics Coloured Pencils in Tin Box Pack of 36 - Assorted Colours
Amazon Basics£4.944.7★3,268 rev
STAEDTLER 185 C12 Noris Colour Colouring Pencils - 12 Assorted Colours (Pack of 12 Pencils)
STAEDTLER£1.854.6★8,182 rev
CRAYOLA Colouring Pencils - Assorted Colours (Pack of 24) | A Must-Have for All Kids Arts & Crafts Sets | Ideal for Kids Aged 3+
CRAYOLA£2.254.7★6,193 rev
KALOUR Colouring Pencils for Adult Coloring Books Soft Core Ideal for Drawing Blending Shading Color Pencils Set Gift for Adults Beginners Artists (72)
KALOUR£11.824.6★10,562 rev
Newest
by launch date
1ABOVE 20 Colouring Pencils - Assorted Colours wooden colouring pencils Pre sharpened Colour Therapy Colouring Pencil A Must-Have for All Kids Arts & Crafts Sets
1ABOVE£2.48180 rev
WISYOK Colouring Pencils 48 Colours for Adults & Kids
WISYOK£5.56320 rev
SEANTUA 72 Coloured Pencils Set for Adult Quality Soft Core Oil Based Colouring Pencils for Artists Professional Drawing Pencils Art Supplies Colour Pencil for Adults Kids
SEANTUA£9.83277 rev
Amazon Basics Coloured Pencils in Tin Box Pack of 36 - Assorted Colours
Amazon Basics£4.943,268 rev
FUNLAVIE 48 Colouring Pencils Set for Adult Coloring Books Illustration and Sketching with Storage Case Ideal for Drawing Blending & Shading Coloured Art Supplies for Beginner & Artist
FUNLAVIE£10.087,617 rev
Trending
90-day click momentum
STAEDTLER 185 CD36 Noris Colour Pencil - 36 Assorted Colours (Pack of 36 Pencils)
STAEDTLER£6.414.6★
STAEDTLER 185 M24 Noris Colour Colouring Pencils - 24 Assorted Colours (Tin of 24 Pencils)
STAEDTLER£5.104.6★
BIC Kids Tropicolors Colouring Pencils Drawing Colour Pencil Pack of 24
BIC Kids£3.804.6★
H & B 76pcs Colouring Pencils Set for Drawing Sketching Blending Coloured Pencils for Adults Artists Beginners Professional Art Supplies with Sketchbook
H & B£15.974.6★
1ABOVE 20 Colouring Pencils - Assorted Colours wooden colouring pencils Pre sharpened Colour Therapy Colouring Pencil A Must-Have for All Kids Arts & Crafts Sets
1ABOVE£2.484.6★
What buyers say about colouring pencils
What buyers praise and complain about, mined from review topics.What buyers love
“Good quality colours”
“Excellent product”
“Excellent Value”
“Excellent pencils”
“easy to store”
“As advertised”
“nice easy to sharpen will buy again”
“theres noticeably less breakage”
“Fun for kids”
“The colour set covers a good range for general drawing, doodling, and school art projects”
What buyers complain about
“colours dont match”
“Build quality is basic”
“Very disappointed about these pencils have to keep sharpening them”
“Break quickly”
“24 pencils, deceiving sales pitch”
“36 colours, not 72”
“Very hard”
“Plastic not wood”
“Looks good - pencils creamy texture easy to blend - however over half colours had broken lead so constant sharpening- tips breaking etc”
“Negatives - very hard pencils at 5H which scratch the paper I was using”
Top return reasons
Common questions
- Is colouring pencils profitable to sell on Amazon United Kingdom?
- The niche generates £1.6M/yr across 29 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -4.2%. Flapen's verdict: Worth a look (60/100).
- How competitive is the colouring pencils niche?
- 20 brands and 103 sellers compete. The top 5 products take 44% of clicks and top 5 brands hold 62% of demand.
- What do buyers complain about in colouring pencils?
- Top complaints mined from reviews: Color, Quality-Overall, Sharpness. The return rate is 0.3%.
- When does demand for colouring pencils peak?
- Demand peaks in Nov–Dec; the busiest month runs 2.5× the quietest.
- What does it cost to enter the colouring pencils niche?
- Listings span £1.85–£25.59; the average listing price is £8.15 (sweet spot $15–$100). The average incumbent carries 6,850 reviews — the moat a new listing must climb.