Colouring Pencils
MaybeReturns run at only 0.3% of orders. But demand is soft, at -4.2% this quarter, so Colouring Pencils is a Maybe.
- Flapen Score
- 60 / 100Top 5% of 835 Stationery & Office Supplies niches · +13 vs the category median of 4760
- Market size
- £1.6M/yr1.8M searches / yr
- 90-day growth
- -4.2%search demand this quarter
- Competition
- 44%top-5 click share · 20 brands · 103 sellers
Flapen Score
Colouring Pencils against its category
The dotted line is the Stationery & Office Supplies average. Past it, Colouring Pencils is stronger. Inside it, weaker.
Market
The Colouring Pencils market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Colouring Pencils 1.8M times last year and spent an estimated £1.6M. The top 5 brands take 62% of clicks. Demand peaks in Nov–Dec. Flapen scores it 60 out of 100, a Maybe.
01 · Demand
11.0% of searches ended in a purchase last week.
Shoppers searched for this 1.8M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 11.0% of those searches ended in a purchase. Searches in the last 90 days moved -4.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.6M a year.
- Searches, last 12 months
- 1.8M
- Growth, 90 days vs prior 90
- -4.2%
- Conversion, latest week
- 11.0%
- Market size, estimated
- £1.6Ma year
- Peak month
- December2.5× the quietest month
- Top search term
- colouring pencils936K searches a year
02 · Price
A sale here is worth £8.15.
Listings sell for £8.15 on average, from £1.85 to £25.59. Amazon reports units sold in ranges. This niche sold 200K to 250K a year. The average listing sells 5,000 to 6,000 of them. At £8.15 that is £41K to £49K a year per listing.
- Average price
- £8.15under the $15 to $100 sweet spot
- Price range
- £1.85–£25.59
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 200K–250K
- Units per listing a year
- 5,000–6,000
- Revenue per listing a year
- £41K–£49K
- Returns
- 0.3%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.3% of listings are out of stock. The average listing ranks #15 within Pens, Pencils & Writing Supplies. It carries 6,850 reviews at 4.63 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 83%
- Prime listings
- 100%
- Out of stock, average day
- 5.3%
- Average rank
- #15in Pens, Pencils & Writing Supplies
- Average rating
- 4.63 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 6,850per listing
- Listings tracked
- 29
04 · Newcomers
Amazon counts 0 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 47 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 47 months
Products
Top Colouring Pencils products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
STAEDTLER 185 C24 Noris Colour Colouring Pencils - 24 Assorted Colours (Pack of 24 Pencils)
- Price
- £3.66
- Rating
- 4.7/5
- Reviews
- 41,835
- Age
- 11y ago
Amazon Basics Coloured Pencils in Tin Box Pack of 36 - Assorted Colours
- Price
- £4.94
- Rating
- 4.7/5
- Reviews
- 3,268
- Age
- 3y ago
STAEDTLER 185 C12 Noris Colour Colouring Pencils - 12 Assorted Colours (Pack of 12 Pencils)
- Price
- £1.85
- Rating
- 4.6/5
- Reviews
- 8,182
- Age
- 12y ago
CRAYOLA Colouring Pencils - Assorted Colours (Pack of 24) | A Must-Have for All Kids Arts & Crafts Sets | Ideal for Kids Aged 3+
- Price
- £2.25
- Rating
- 4.7/5
- Reviews
- 6,193
- Age
- 24y ago
KALOUR Colouring Pencils for Adult Coloring Books Soft Core Ideal for Drawing Blending Shading Color Pencils Set Gift for Adults Beginners Artists (72)
- Price
- £11.82
- Rating
- 4.6/5
- Reviews
- 10,562
- Age
- 3y ago
Trending
90-day click momentum
STAEDTLER 185 CD36 Noris Colour Pencil - 36 Assorted Colours (Pack of 36 Pencils)
- Price
- £6.41
- Rating
- 4.6/5
- Reviews
- 5,637
- Age
- 8y ago
STAEDTLER 185 M24 Noris Colour Colouring Pencils - 24 Assorted Colours (Tin of 24 Pencils)
- Price
- £5.10
- Rating
- 4.6/5
- Reviews
- 398
- Age
- 6y ago
BIC Kids Tropicolors Colouring Pencils Drawing Colour Pencil Pack of 24
- Price
- £3.80
- Rating
- 4.6/5
- Reviews
- 13,498
- Age
- 14y ago
H & B 76pcs Colouring Pencils Set for Drawing Sketching Blending Coloured Pencils for Adults Artists Beginners Professional Art Supplies with Sketchbook
- Price
- £15.97
- Rating
- 4.6/5
- Reviews
- 1,436
- Age
- 4y ago
1ABOVE 20 Colouring Pencils - Assorted Colours wooden colouring pencils Pre sharpened Colour Therapy Colouring Pencil A Must-Have for All Kids Arts & Crafts Sets
- Price
- £2.48
- Rating
- 4.6/5
- Reviews
- 180
- Age
- 1y ago
Newest
by launch date1ABOVE 20 Colouring Pencils - Assorted Colours wooden colouring pencils Pre sharpened Colour Therapy Colouring Pencil A Must-Have for All Kids Arts & Crafts Sets
- Price
- £2.48
- Rating
- 4.6/5
- Reviews
- 180
- Age
- 1y ago
WISYOK Colouring Pencils 48 Colours for Adults & Kids
- Price
- £5.56
- Rating
- 4.5/5
- Reviews
- 320
- Age
- 1y ago
SEANTUA 72 Coloured Pencils Set for Adult Quality Soft Core Oil Based Colouring Pencils for Artists Professional Drawing Pencils Art Supplies Colour Pencil for Adults Kids
- Price
- £9.83
- Rating
- 4.7/5
- Reviews
- 277
- Age
- 3y ago
Amazon Basics Coloured Pencils in Tin Box Pack of 36 - Assorted Colours
- Price
- £4.94
- Rating
- 4.7/5
- Reviews
- 3,268
- Age
- 3y ago
FUNLAVIE 48 Colouring Pencils Set for Adult Coloring Books Illustration and Sketching with Storage Case Ideal for Drawing Blending & Shading Coloured Art Supplies for Beginner & Artist
- Price
- £10.08
- Rating
- 4.6/5
- Reviews
- 7,617
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 44% of clicks. Leaders hold, but buyers still shop past them.
Brands
20 falling
Sellers
103
Top-5 brand share
62%
Top 20: 100%
Top-5 click share
44%
Top 20: 92%
Open market
33%
- STAEDTLER26%
- BIC Kids10%
- CRAYOLA10%
- Amazon Basics9%
- KALOUR8%
- Faber-Castell5%
Demand
Colouring Pencils search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 2.5×
Search terms
Top Colouring Pencils search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- colouring pencils936K/yr
- coloured pencils153K/yr
- colouring pencils for adults124K/yr
- colouring pencils for kids90K/yr
- faber castell colouring pencils86K/yr
- colour pencils57K/yr
- coloring pencils49K/yr
- coloured pencils for adults58K/yr
- pencil crayons45K/yr
- adult colouring pencils35K/yr
Reviews and returns
What reviews say buyers love and hate about Colouring Pencils
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
colours dont match
missing colour
The colours are really dull
Build quality is basic
shocked at quality for a trusted brand
Not good quality
Very disappointed about these pencils have to keep sharpening them
Poor sharpening
However, I have found that the pencils break very easily, even if I dont push it into the sharpener very far
Break quickly
as soon as you sharpen them they break over & over again, its like they have dropped & all been broken
so tips can break if pressed hard
24 pencils, deceiving sales pitch
Not as described
Love
Good quality colours
Gorgeous Colours
Beautiful colours
Excellent product
Great quality pencils
3 trays quality looks very good
Excellent Value
Amazing value
Good for the price
Excellent pencils
Great pencils
Great pencils
easy to store
easy to hold
Easy to use
Return
0.3% Return rate 43% Fixable by listing
Build quality is basic
shocked at quality for a trusted brand
Not good quality
colours dont match
missing colour
The colours are really dull
36 colours, not 72
I noticed that one of the colours was missing when I was colouring the color chart that came with it
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Colouring Pencils questions
Answered from the same tracked data.