62
chalk pens
Worth a lookShows searches that convert (16.7% search→purchase), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Conversion
Incredible16.7%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Market size
Good£841K£841K/yr · 653K searches
Competition
Good40%top-5 click share — leaders hold, buyers still browse
Brand share
Good65%top-5 brand share — brands hold most of the demand
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Okay£2.94–£19.61cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+1.4%90-day search growth — must beat 0% to launch
Review moat
Bad5,790.69avg incumbent reviews — the moat a new listing must climb
Avg price
Bad£7.69avg listing price — sweet spot $15–$100
Signals No Dominant Brand