How competitive is the Calendar 2023 niche on Amazon United Kingdom?

24 brands and 36 sellers compete in Calendar 2023 on Amazon United Kingdom. The top 5 Calendar 2023 products take 52% of clicks and its top 5 brands hold 64% of demand.

What do buyers complain about in Calendar 2023?

Calendar 2023 buyers on Amazon United Kingdom complain most about Size-Overall, Value For Money, Quality-Overall, the themes mined from the niche's reviews. Its return rate is 0.7%.

What does it cost to enter the Calendar 2023 niche?

Calendar 2023 sells for £25.14 on average on Amazon United Kingdom, inside our $15–$100 sweet spot. Listings span £2.81–£268.14. The average incumbent carries 638 reviews — the moat a new listing must climb.

Calendar 2023

Calendar 2023 shows low returns (0.7%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Signals No Dominant Brand Low Review Barrier Out of Stock

Flapen Score

Worth a look

This niche Category average

Is Calendar 2023 profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Calendar 2023 is a £812K/yr Amazon United Kingdom market (623K searches/yr). The top 5 brands hold 64% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Worth a look — 59/100.

Calendar 2023: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -23.1% over the last 90 days and 5.2% of searches end in a purchase.

£812K

revenue / yr

Units sold / yr30K

Search volume / yr-23.1%623K

Conversion rate5.2%

Avg price£25.14

Who owns the niche?

The top 5 brands hold 64% of demand, so 36% of the market is open.

36%

open market share

Brands · sellers24 · 36

Top-5 product click share52%

Open market36%

Avg brand age29 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 33 products

Top Calendar 2023 products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Wall Calendar 2026 UK Family Planner A4 Month to View JanDec 12 Month

Price: £5.35
Rating: 4.5/5
Reviews: 472
Age: 1y ago

Minimalist Wall Calendar 2026 2027 UK - Calendar 2026 2027 Month to View - 18 months calendar July 2026 to December 2027 (18 months) - Family Calendar for Easy & Efficient Planning

Price: £5.68
Rating: 4.6/5
Reviews: 848
Age: 2mo ago

Wall Calendar 2026 2027 A4 18 Month Calendar Planner July 2026 - Dec. 2027 Family Academic Year Monthly Wall Planner for Holidays Work Organisation & Scheduling

Price: £4.93
Rating: 4.4/5
Reviews: 956
Age: 10mo ago

A4 2027 Wall Calendar Month To View Red And Black 12 Month Hanging Planner With Strip Includes UK Holidays Important Dates And Moon Phases Home Office Family Organiser

Price: £2.81
Rating: 4.0/5
Reviews: 130
Age: 8mo ago

Calendar 2026 2027 UK 18 Month Large Wall Calendar 30 x 37cm

Price: £8.43
Rating: 4.7/5
Reviews: 813
Age: 7mo ago

Newest

by launch date

2026 Wall Calendar A4 Month to view A4 Red and black 2026 Wall PLanner Calendar Monthly Office School

Price: £2.91
Rating: 4.5/5
Reviews: 107
Age: 1w ago

Qupuce Wall Calendar 2026 2027 UK A4 18 Months Calendar Planner Jul. 2026 - Dec. 2027 Monthly Wall Planner with Holidays for Family Academic Year/Work Organisation & Scheduling

Price: £5.10
Rating: 4.4/5
Reviews: 956
Age: 2mo ago

Minimalist Wall Calendar 2026 2027 UK - Calendar 2026 2027 Month to View - 18 months calendar July 2026 to December 2027 (18 months) - Family Calendar for Easy & Efficient Planning

Price: £5.68
Rating: 4.6/5
Reviews: 848
Age: 2mo ago

Calendar 2026-2027 18 Month Wall Calendar from Jul.2026-Dec.2027 30 x 21 cm

Price: £5.45
Rating: 4.1/5
Reviews: 25
Age: 6mo ago

Calendar 2026 2027 UK 18 Month Large Wall Calendar 30 x 37cm

Price: £8.43
Rating: 4.7/5
Reviews: 813
Age: 7mo ago

Competition: brands, sellers & click share

The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

24 falling

Sellers

Top-5 brand share

64%

Top 20: 96%

Top-5 click share

52%

Top 20: 86%

Open market

32%

Milula Studios17%
Qupuce14%
SWEETZER & ORANGE13%
UNITURE13%
HLDI7%
Thboxes5%

Calendar 2023 demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume623KCVR5.2%Products33Brands24Top 5 Brands64%OOS Rate34.5%Rating4.5★Reviews638Avg BSR#100

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 6.6×

Top Calendar 2023 search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

calendar314K/yr -22.5%3.8% conv.
wall calendar67K/yr -14.0%3.0% conv.
calender53K/yr -21.1%5.3% conv.
calander25K/yr -13.2%6.1% conv.
calendars83K/yr -56.3%2.1% conv.
monthly calendar12K/yr +18.0%2.5% conv.
wall calendars34K/yr -40.5%1.6% conv.
large calendar9K/yr -5.9%3.0% conv.
wall calender7K/yr -20.3%5.0% conv.
calenders11K/yr -56.7%7.4% conv.

What reviews say buyers love and hate about Calendar 2023

What buyers mention most, as a share of all reviews.

What buyers love

84% of reviews

Quality-Overall17%

“Excellent for my product just what I needed”

Advertised Vs Actual Product12%

“Exactly as shown”

Size-Overall9%

“big enough for what I need it for”

Value For Money9%

“Good price”

Document Organizing/Classification8%

“Simple, Functional and Perfect for Keeping Us Organised”

What buyers complain about

70% of reviews

Size-Overall16%

“a lot of people aren't happy with the size”

Value For Money13%

“quite expensive considering we are five months into the year”

Quality-Overall13%

“Rubbish quality”

Paper Quality9%

“Thin flimsy paper”

Durability7%

“Fell apart”

Calendar 2023 return rate & reasons

Why buyers send it back, as a share of all return requests.

0.7%

Return rate

68%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall

51%

2Quality-Overall

3Functionality-Overall

4Advertised Vs Actual Product

5Value For Money

Common Calendar 2023 questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Calendar 2023 59/100 on Amazon United Kingdom — Worth a look. The niche generates £812K/yr across 33 tracked products. 6 of 14 products launched in the last 360 days are still selling. Search demand moved -23.1% over the last 90 days.