Calculators
Calculators shows low returns (0.9%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Flapen Score
Is Calculators profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Calculators is a £1.2M/yr Amazon United Kingdom market (1.2M searches/yr). The top 5 brands hold 79% of demand. Demand peaks in Sep. Verdict: Worth a look — 58/100.
Calculators: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved -8.3% over the last 90 days and 7.5% of searches end in a purchase.
£1.2M
revenue / yr
Who owns the niche?
The top 5 brands hold 79% of demand, so 21% of the market is open.
21%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.
0/100
page quality · 30 products
Top Calculators products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Casio fx-991CW Advanced Scientific Calculator (UK Version)
- Price
- £20.32
- Rating
- 4.7/5
- Reviews
- 2,588
- Age
- 3y ago
Casio MX-12 Desk Calculator 12-digit Display
- Price
- £4.70
- Rating
- 4.6/5
- Reviews
- 1,322
- Age
- 5y ago
Calculators HIHUHEN Large Calculator Solar & Battery Power 12 Digit Display Multi-Functional Big Button for Business Office School Calculating (1 x Calculator)
- Price
- £7.65
- Rating
- 4.4/5
- Reviews
- 4,355
- Age
- 7y ago
RENUS 2-Line Engineering Scientific Calculator Function Calculator for Student and Teacher
- Price
- £6.27
- Rating
- 4.4/5
- Reviews
- 5,613
- Age
- 5y ago
Bimormat Desktop Calculators Solar & Battery Power 12 Digit Large LCD Display with Included AA Battery Power for Business Office School Home(classic black)
- Price
- £5.35
- Rating
- 4.4/5
- Reviews
- 1,218
- Age
- 4y ago
Trending
90-day click momentum
FX-991EX Scientific Calculator A Level Maths Calculator with 552 Functions 10+2 Digits Written Display Portable Calculators Scientific for Students Teachers Business School Office (Black)
- Price
- £15.12
- Rating
- 3.5/5
- Reviews
- 3
- Age
- 6mo ago
Casio fx-83GTCW+ Scientific Calculator Black (UK Version) - Upgrade from previous fx-83GTCW model
- Price
- £12.21
- Rating
- 4.6/5
- Reviews
- 92
- Age
- 6mo ago
Casio fx-85GTCW+ Scientific Calculator Black (UK Version) - Upgrade from previous fx-85GTCW model
- Price
- £13.53
- Rating
- 4.6/5
- Reviews
- 4,591
- Age
- 6mo ago
JS-82MS-A Handheld Multi-Function 2-Line Display Digital LCD Scientific Calculator School Secondary For Science Maths Stationary Calculater 240 Calculations Function Protective Auto Power Off
- Price
- £5.46
- Rating
- 4.4/5
- Reviews
- 410
- Age
- 3y ago
Casio fx-991CW+ Scientific Calculator Black (UK Version) - Upgrade from Previous fx-991CW Model
- Price
- £24.29
- Rating
- 4.7/5
- Reviews
- 68
- Age
- 6mo ago
Newest
by launch dateCasio fx-85GTCW+ Scientific Calculator Black (UK Version) - Upgrade from previous fx-85GTCW model
- Price
- £13.53
- Rating
- 4.6/5
- Reviews
- 4,591
- Age
- 6mo ago
FX-991EX Scientific Calculator A Level Maths Calculator with 552 Functions 10+2 Digits Written Display Portable Calculators Scientific for Students Teachers Business School Office (Black)
- Price
- £15.12
- Rating
- 3.5/5
- Reviews
- 3
- Age
- 6mo ago
Casio fx-83GTCW+ Scientific Calculator Black (UK Version) - Upgrade from previous fx-83GTCW model
- Price
- £12.21
- Rating
- 4.6/5
- Reviews
- 92
- Age
- 6mo ago
Casio fx-991CW+ Scientific Calculator Black (UK Version) - Upgrade from Previous fx-991CW Model
- Price
- £24.29
- Rating
- 4.7/5
- Reviews
- 68
- Age
- 6mo ago
OSALO Scientific Calculator 552 Functions A Level Maths Black OS-991EX CW
- Price
- £19.99
- Rating
- 4.7/5
- Reviews
- 63
- Age
- 1y ago
Competition: brands, sellers & click share
The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.
Brands
17 falling
Sellers
125
Top-5 brand share
79%
Top 20: 100%
Top-5 click share
51%
Top 20: 90%
Open market
18%
- Casio52%
- HIHUHEN9%
- RENUS7%
- Bimormat6%
- CATIGA4%
- Helect3%
Calculators demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Sep · busiest ÷ quietest = 2.0×
Top Calculators search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- calculator812K/yr
- casio fx-991cw72K/yr
- calculators45K/yr
- casio fx-991ex47K/yr
- desk calculator31K/yr
- large calculator24K/yr
- a level maths calculator32K/yr
- fx-991cw22K/yr
- calculator large17K/yr
- fx-991ex17K/yr
What reviews say buyers love and hate about Calculators
What buyers mention most, as a share of all reviews.
What buyers love
83% of reviews“EXCELLENT PRODUCT”
“Excellent value”
“Easy to use”
“As described”
“The buttons feel responsive”
What buyers complain about
73% of reviews“The buttons stick”
“DOESN'T WORK”
“Failed within a year”
“Not the cheapest option”
“Needs improvement”
Calculators return rate & reasons
Why buyers send it back, as a share of all return requests.
0.9%
Return rate
20%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Calculators questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
