Calculators
MaybeReturns run at only 0.9% of orders. But demand is soft, at -8.3% this quarter, so Calculators is a Maybe.
- Flapen Score
- 58 / 100Top 9% of 835 Stationery & Office Supplies niches · +11 vs the category median of 4758
- Market size
- £1.2M/yr1.2M searches / yr
- 90-day growth
- -8.3%search demand this quarter
- Competition
- 51%top-5 click share · 17 brands · 125 sellers
Flapen Score
Calculators against its category
The dotted line is the Stationery & Office Supplies average. Past it, Calculators is stronger. Inside it, weaker.
Market
The Calculators market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Calculators 1.2M times last year and spent an estimated £1.2M. The top 5 brands take 79% of clicks. Demand peaks in Sep. Flapen scores it 58 out of 100, a Maybe.
01 · Demand
7.5% of searches ended in a purchase last week.
Shoppers searched for this 1.2M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 7.5% of those searches ended in a purchase. Searches in the last 90 days moved -8.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.2M a year.
- Searches, last 12 months
- 1.2M
- Growth, 90 days vs prior 90
- -8.3%
- Conversion, latest week
- 7.5%
- Market size, estimated
- £1.2Ma year
- Peak month
- September2.0× the quietest month
- Top search term
- calculator812K searches a year
02 · Price
A sale here is worth £13.01.
Listings sell for £13.01 on average, from £4.49 to £53.99. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 5,000 to 6,000 of them. At £13.01 that is £65K to £78K a year per listing.
- Average price
- £13.01under the $15 to $100 sweet spot
- Price range
- £4.49–£53.99
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 100K–125K
- Units per listing a year
- 5,000–6,000
- Revenue per listing a year
- £65K–£78K
- Returns
- 0.9%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
73% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 4.7% of listings are out of stock. The average listing ranks #16 within Office Electronics. It carries 5,105 reviews at 4.50 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 73%
- Prime listings
- 93%
- Out of stock, average day
- 4.7%
- Average rank
- #16in Office Electronics
- Average rating
- 4.50 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 5,105per listing
- Listings tracked
- 30
04 · Newcomers
Amazon counts 3 of last year's 4 launches as successful.
4 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 58 months on average, so the names here are settling in.
- Launched, last 12 months
- 4
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 58 months
Products
Top Calculators products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Casio fx-991CW Advanced Scientific Calculator (UK Version)
- Price
- £20.32
- Rating
- 4.7/5
- Reviews
- 2,588
- Age
- 3y ago

Casio MX-12 Desk Calculator 12-digit Display
- Price
- £4.70
- Rating
- 4.6/5
- Reviews
- 1,322
- Age
- 5y ago

Calculators HIHUHEN Large Calculator Solar & Battery Power 12 Digit Display Multi-Functional Big Button for Business Office School Calculating (1 x Calculator)
- Price
- £7.65
- Rating
- 4.4/5
- Reviews
- 4,355
- Age
- 7y ago

RENUS 2-Line Engineering Scientific Calculator Function Calculator for Student and Teacher
- Price
- £6.27
- Rating
- 4.4/5
- Reviews
- 5,613
- Age
- 5y ago

Bimormat Desktop Calculators Solar & Battery Power 12 Digit Large LCD Display with Included AA Battery Power for Business Office School Home(classic black)
- Price
- £5.35
- Rating
- 4.4/5
- Reviews
- 1,218
- Age
- 4y ago
Trending
90-day click momentum
FX-991EX Scientific Calculator A Level Maths Calculator with 552 Functions 10+2 Digits Written Display Portable Calculators Scientific for Students Teachers Business School Office (Black)
- Price
- £15.12
- Rating
- 3.5/5
- Reviews
- 3
- Age
- 6mo ago

Casio fx-83GTCW+ Scientific Calculator Black (UK Version) - Upgrade from previous fx-83GTCW model
- Price
- £12.21
- Rating
- 4.6/5
- Reviews
- 92
- Age
- 6mo ago

Casio fx-85GTCW+ Scientific Calculator Black (UK Version) - Upgrade from previous fx-85GTCW model
- Price
- £13.53
- Rating
- 4.6/5
- Reviews
- 4,591
- Age
- 6mo ago

JS-82MS-A Handheld Multi-Function 2-Line Display Digital LCD Scientific Calculator School Secondary For Science Maths Stationary Calculater 240 Calculations Function Protective Auto Power Off
- Price
- £5.46
- Rating
- 4.4/5
- Reviews
- 410
- Age
- 3y ago

Casio fx-991CW+ Scientific Calculator Black (UK Version) - Upgrade from Previous fx-991CW Model
- Price
- £24.29
- Rating
- 4.7/5
- Reviews
- 68
- Age
- 6mo ago
Newest
by launch date
Casio fx-85GTCW+ Scientific Calculator Black (UK Version) - Upgrade from previous fx-85GTCW model
- Price
- £13.53
- Rating
- 4.6/5
- Reviews
- 4,591
- Age
- 6mo ago

FX-991EX Scientific Calculator A Level Maths Calculator with 552 Functions 10+2 Digits Written Display Portable Calculators Scientific for Students Teachers Business School Office (Black)
- Price
- £15.12
- Rating
- 3.5/5
- Reviews
- 3
- Age
- 6mo ago

Casio fx-83GTCW+ Scientific Calculator Black (UK Version) - Upgrade from previous fx-83GTCW model
- Price
- £12.21
- Rating
- 4.6/5
- Reviews
- 92
- Age
- 6mo ago

Casio fx-991CW+ Scientific Calculator Black (UK Version) - Upgrade from Previous fx-991CW Model
- Price
- £24.29
- Rating
- 4.7/5
- Reviews
- 68
- Age
- 6mo ago

OSALO Scientific Calculator 552 Functions A Level Maths Black OS-991EX CW
- Price
- £19.99
- Rating
- 4.7/5
- Reviews
- 63
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 51% of clicks. Leaders hold, but buyers still shop past them.
Brands
17 falling
Sellers
125
Top-5 brand share
79%
Top 20: 100%
Top-5 click share
51%
Top 20: 90%
Open market
18%
- Casio52%
- HIHUHEN9%
- RENUS7%
- Bimormat6%
- CATIGA4%
- Helect3%
Demand
Calculators search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Sep · busiest ÷ quietest = 2.0×
Search terms
Top Calculators search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- calculator812K/yr
- casio fx-991cw72K/yr
- calculators45K/yr
- casio fx-991ex47K/yr
- desk calculator31K/yr
- large calculator24K/yr
- a level maths calculator32K/yr
- fx-991cw22K/yr
- calculator large17K/yr
- fx-991ex17K/yr
Reviews and returns
What reviews say buyers love and hate about Calculators
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
The buttons stick
Difficult to find the relevant buttons
Buttons didn't work
DOESN'T WORK
the zero no longer works
Doesn't work properly
Failed within a year
This product broke after a couple sessions of use
Died after a month
Not the cheapest option
Too expensive
Bit pricey
Needs improvement
Poor Quality
Rubbish Piece of Junk
Love
EXCELLENT PRODUCT
the overall build is decent for the price
Good product as describes
Excellent value
Good for the price
Good value for money
Easy to use
Easy to see and operate
easy to read
As described
Works as advertised
Works as it should
The buttons feel responsive
The buttons are responsive
The buttons feel responsive
Return
0.9% Return rate 20% Fixable by listing
DOESN'T WORK
the zero no longer works
Doesn't work properly
Button size is bigger than some others
Not that large
is huge, massively oversized
The buttons stick
Difficult to find the relevant buttons
Buttons didn't work
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Calculators questions
Answered from the same tracked data.









