Calculators
MaybeAn estimated 0.9% of orders come back. But demand is soft, at -8.3% this quarter, so Calculators is a Maybe.
- Flapen Score
- 58 / 100Top 9% of 835 Stationery & Office Supplies niches · +11 vs the category median of 4758
- Market size
- £1.2M/yr1.2M searches / yr
- 90-day growth
- -8.3%search demand this quarter
- Competition
- 51%top-5 click share · 17 brands · 125 sellers
Flapen Score
Calculators against its category
The dotted line is the Stationery & Office Supplies average. Past it, Calculators is stronger. Inside it, weaker.
Market
The Calculators market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Calculators 1.2M times last year and spent an estimated £1.2M. The top 5 brands take 79% of clicks. Demand peaks in Sep. Flapen scores it 58 out of 100, a Maybe.
01 · Demand
An estimated 7.5% of those searches ended in a purchase.
Shoppers searched for this 1.2M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 7.5% of those searches ended in a purchase. Searches in the last 90 days moved -8.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.2M a year.
- Searches, last 12 months
- 1.2M
- Growth, 90 days vs prior 90
- -8.3%
- Conversion, latest week
- 7.5%
- Market size, estimated
- £1.2Ma year
- Peak month
- September2.0× the quietest month
- Top search term
- calculator812K searches a year
02 · Price
A sale here is worth £13.01.
Listings sell for £13.01 on average, from £4.49 to £53.99. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 5,000 to 6,000 of them. At £13.01 that is £65K to £78K a year per listing.
- Average price
- £13.01under the $15 to $100 sweet spot
- Price range
- £4.49–£53.99
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 100K–125K
- Units per listing a year
- 5,000–6,000
- Revenue per listing a year
- £65K–£78K
- Returns
- 0.9%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
73% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 4.7% of listings are out of stock. The average listing ranks #16 within Office Electronics. It carries 5,105 reviews at 4.50 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 73%
- Prime listings
- 93%
- Out of stock, average day
- 4.7%
- Average rank
- #16in Office Electronics
- Average rating
- 4.50 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 5,105per listing
- Listings tracked
- 30
04 · Newcomers
3 of last year's 4 launches cleared the first-year sales bar.
4 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 58 months on average, so the names here are settling in.
- Launched, last 12 months
- 4
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 58 months
Products
Top Calculators products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 29, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Casio fx-991CW Advanced Scientific Calculator (UK Version)
- Price
- £20.32
- Rating
- 4.7/5
- Reviews
- 2,588
- Age
- 3y ago

Casio MX-12 Desk Calculator 12-digit Display
- Price
- £4.70
- Rating
- 4.6/5
- Reviews
- 1,322
- Age
- 5y ago

Calculators HIHUHEN Large Calculator Solar & Battery Power 12 Digit Display Multi-Functional Big Button for Business Office School Calculating (1 x Calculator)
- Price
- £7.65
- Rating
- 4.4/5
- Reviews
- 4,355
- Age
- 7y ago

RENUS 2-Line Engineering Scientific Calculator Function Calculator for Student and Teacher
- Price
- £6.27
- Rating
- 4.4/5
- Reviews
- 5,613
- Age
- 5y ago

Bimormat Desktop Calculators Solar & Battery Power 12 Digit Large LCD Display with Included AA Battery Power for Business Office School Home(classic black)
- Price
- £5.35
- Rating
- 4.4/5
- Reviews
- 1,218
- Age
- 4y ago
Trending
estimated 90-day click momentum
FX-991EX Scientific Calculator A Level Maths Calculator with 552 Functions 10+2 Digits Written Display Portable Calculators Scientific for Students Teachers Business School Office (Black)
- Price
- £15.12
- Rating
- 3.5/5
- Reviews
- 3
- Age
- 6mo ago

Casio fx-83GTCW+ Scientific Calculator Black (UK Version) - Upgrade from previous fx-83GTCW model
- Price
- £12.21
- Rating
- 4.6/5
- Reviews
- 92
- Age
- 6mo ago

Casio fx-85GTCW+ Scientific Calculator Black (UK Version) - Upgrade from previous fx-85GTCW model
- Price
- £13.53
- Rating
- 4.6/5
- Reviews
- 4,591
- Age
- 6mo ago

JS-82MS-A Handheld Multi-Function 2-Line Display Digital LCD Scientific Calculator School Secondary For Science Maths Stationary Calculater 240 Calculations Function Protective Auto Power Off
- Price
- £5.46
- Rating
- 4.4/5
- Reviews
- 410
- Age
- 3y ago

Casio fx-991CW+ Scientific Calculator Black (UK Version) - Upgrade from Previous fx-991CW Model
- Price
- £24.29
- Rating
- 4.7/5
- Reviews
- 68
- Age
- 6mo ago
Newest
by launch date
Casio fx-85GTCW+ Scientific Calculator Black (UK Version) - Upgrade from previous fx-85GTCW model
- Price
- £13.53
- Rating
- 4.6/5
- Reviews
- 4,591
- Age
- 6mo ago

FX-991EX Scientific Calculator A Level Maths Calculator with 552 Functions 10+2 Digits Written Display Portable Calculators Scientific for Students Teachers Business School Office (Black)
- Price
- £15.12
- Rating
- 3.5/5
- Reviews
- 3
- Age
- 6mo ago

Casio fx-83GTCW+ Scientific Calculator Black (UK Version) - Upgrade from previous fx-83GTCW model
- Price
- £12.21
- Rating
- 4.6/5
- Reviews
- 92
- Age
- 6mo ago

Casio fx-991CW+ Scientific Calculator Black (UK Version) - Upgrade from Previous fx-991CW Model
- Price
- £24.29
- Rating
- 4.7/5
- Reviews
- 68
- Age
- 6mo ago

OSALO Scientific Calculator 552 Functions A Level Maths Black OS-991EX CW
- Price
- £19.99
- Rating
- 4.7/5
- Reviews
- 63
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 51% of clicks. Leaders hold, but buyers still shop past them.
Brands
17 falling
Sellers
125
Est. top-5 brand share
79%
Top 20: 100%
Est. top-5 click share
51%
Top 20: 90%
Open market
18%
- Casio52%
- HIHUHEN9%
- RENUS7%
- Bimormat6%
- CATIGA4%
- Helect3%
Demand
Calculators search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Sep · busiest ÷ quietest = 2.0×
Search terms
Top Calculators search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- calculator812K/yr
- casio fx-991cw72K/yr
- calculators45K/yr
- casio fx-991ex47K/yr
- desk calculator31K/yr
- large calculator24K/yr
- a level maths calculator32K/yr
- fx-991cw22K/yr
- calculator large17K/yr
- fx-991ex17K/yr
Reviews and returns
What reviews say buyers love and hate about Calculators
We read the reviews and the return reasons for every product selling here.
“The buttons stick”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Calculators questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









