calculators
Worth a lookShows low returns (0.9%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Market size
Great£1.2M£1.2M/yr · 1.2M searches
Price range
Great£4.49–£53.99cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Great7.5%search→purchase rate — share of searches ending in a sale
Avg price
Good£13.01avg listing price — sweet spot $15–$100
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Brand share
Okay79%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Bad5,105avg incumbent reviews — the moat a new listing must climb
Growth
Bad-8.3%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, calculators is a £1.2M/yr Amazon United Kingdom market (1.2M searches/yr). The top 5 brands hold 79% of demand. Demand peaks in Sep. Verdict: Worth a look — 58/100.
Data updated Jul 29, 2026 · scored weekly · How we score niches
calculators market data
- Units sold / yr
- 100K–125K
- avg 5,000–6,000/product
- Revenue / yr
- £1.3M–£1.6M
- units × avg price
- Conversion rate
- 7.5%
- Avg BSR
- #16
- Page quality
- 0%
- Prime
- 93%
- Sponsored
- 73%
- Out of stock
- 4.7%
- Avg brand age
- 58 months
- Avg seller age
- 175 days
Competition & brand share
The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.Brands
17 falling
Sellers
125
Top-5 brand share
79%
Top 20: 100%
Top-5 click share
51%
Top 20: 90%
Open market
18%
- Casio52%
- HIHUHEN9%
- RENUS7%
- Bimormat6%
- CATIGA4%
- Helect3%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -8.3% search growth over the last 90 days.Peak months: Sep · busiest ÷ quietest = 2.0×
Top calculators search terms
- calculator812K/yr
- casio fx-991cw72K/yr
- calculators45K/yr
- casio fx-991ex47K/yr
- desk calculator31K/yr
- large calculator24K/yr
- a level maths calculator32K/yr
- fx-991cw22K/yr
- calculator large17K/yr
- fx-991ex17K/yr
Top calculators products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Casio fx-991CW Advanced Scientific Calculator (UK Version)
Casio£20.324.7★2,588 rev
Casio MX-12 Desk Calculator 12-digit Display
Casio£4.704.6★1,322 rev
Calculators HIHUHEN Large Calculator Solar & Battery Power 12 Digit Display Multi-Functional Big Button for Business Office School Calculating (1 x Calculator)
HIHUHEN£7.654.4★4,355 rev
RENUS 2-Line Engineering Scientific Calculator Function Calculator for Student and Teacher
RENUS£6.274.4★5,613 rev
Bimormat Desktop Calculators Solar & Battery Power 12 Digit Large LCD Display with Included AA Battery Power for Business Office School Home(classic black)
Bimormat£5.354.4★1,218 rev
Newest
by launch date
Casio fx-85GTCW+ Scientific Calculator Black (UK Version) - Upgrade from previous fx-85GTCW model
Casio£13.534,591 rev
FX-991EX Scientific Calculator A Level Maths Calculator with 552 Functions 10+2 Digits Written Display Portable Calculators Scientific for Students Teachers Business School Office (Black)
Rppiup£15.123 rev
Casio fx-83GTCW+ Scientific Calculator Black (UK Version) - Upgrade from previous fx-83GTCW model
Casio£12.2192 rev
Casio fx-991CW+ Scientific Calculator Black (UK Version) - Upgrade from Previous fx-991CW Model
Casio£24.2968 rev
OSALO Scientific Calculator 552 Functions A Level Maths Black OS-991EX CW
OSALO£19.9963 rev
Trending
90-day click momentumFX-991EX Scientific Calculator A Level Maths Calculator with 552 Functions 10+2 Digits Written Display Portable Calculators Scientific for Students Teachers Business School Office (Black)
Rppiup£15.123.5★
Casio fx-83GTCW+ Scientific Calculator Black (UK Version) - Upgrade from previous fx-83GTCW model
Casio£12.214.6★
Casio fx-85GTCW+ Scientific Calculator Black (UK Version) - Upgrade from previous fx-85GTCW model
Casio£13.534.6★
JS-82MS-A Handheld Multi-Function 2-Line Display Digital LCD Scientific Calculator School Secondary For Science Maths Stationary Calculater 240 Calculations Function Protective Auto Power Off
REOKILY£5.464.4★
Casio fx-991CW+ Scientific Calculator Black (UK Version) - Upgrade from Previous fx-991CW Model
Casio£24.294.7★
What buyers say about calculators
What buyers praise and complain about, mined from review topics.What buyers love
“EXCELLENT PRODUCT”
“Excellent value”
“Easy to use”
“As described”
“The buttons feel responsive”
“Good size”
“solid and sturdy”
“works fine”
“It works perfectly”
“Battery life seems strong so far”
What buyers complain about
“The buttons stick”
“DOESN'T WORK”
“Failed within a year”
“Not the cheapest option”
“Needs improvement”
“Battery Dead on Arrival”
“The instructions are virtually incomprehensible”
“Button size is bigger than some others”
“Other than that the interface is very clunky”
“does not seem robust”
Top return reasons
Common questions
- Is calculators profitable to sell on Amazon United Kingdom?
- The niche generates £1.2M/yr across 30 tracked products. 3 of 4 products launched in the last 360 days are still selling. 90-day search growth is -8.3%. Flapen's verdict: Worth a look (58/100).
- How competitive is the calculators niche?
- 17 brands and 125 sellers compete. The top 5 products take 51% of clicks and top 5 brands hold 79% of demand.
- What do buyers complain about in calculators?
- Top complaints mined from reviews: Touch/Button Controls, Functionality-Overall, Durability. The return rate is 0.9%.
- When does demand for calculators peak?
- Demand peaks in Sep; the busiest month runs 2.0× the quietest.
- What does it cost to enter the calculators niche?
- Listings span £4.49–£53.99; the average listing price is £13.01 (sweet spot $15–$100). The average incumbent carries 5,105 reviews — the moat a new listing must climb.