Skip to content

Calculators

Maybe

Returns run at only 0.9% of orders. But demand is soft, at -8.3% this quarter, so Calculators is a Maybe.

Flapen Score
58
58 / 100
Top 9% of 835 Stationery & Office Supplies niches · +11 vs the category median of 47
Market size
£1.2M/yr1.2M searches / yr
90-day growth
-8.3%search demand this quarter
Competition
51%top-5 click share · 17 brands · 125 sellers

Flapen Score

Calculators against its category

The dotted line is the Stationery & Office Supplies average. Past it, Calculators is stronger. Inside it, weaker.

58Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Calculators market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Calculators 1.2M times last year and spent an estimated £1.2M. The top 5 brands take 79% of clicks. Demand peaks in Sep. Flapen scores it 58 out of 100, a Maybe.

01 · Demand

7.5% of searches ended in a purchase last week.

Shoppers searched for this 1.2M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 7.5% of those searches ended in a purchase. Searches in the last 90 days moved -8.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.2M a year.

Searches, last 12 months
1.2M
Growth, 90 days vs prior 90
-8.3%
Conversion, latest week
7.5%
Market size, estimated
£1.2Ma year
Peak month
September2.0× the quietest month
Top search term
calculator812K searches a year

02 · Price

A sale here is worth £13.01.

Listings sell for £13.01 on average, from £4.49 to £53.99. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 5,000 to 6,000 of them. At £13.01 that is £65K to £78K a year per listing.

Average price
£13.01under the $15 to $100 sweet spot
Price range
£4.49–£53.99
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
100K–125K
Units per listing a year
5,000–6,000
Revenue per listing a year
£65K–£78K
Returns
0.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

73% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 4.7% of listings are out of stock. The average listing ranks #16 within Office Electronics. It carries 5,105 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings
73%
Prime listings
93%
Out of stock, average day
4.7%
Average rank
#16in Office Electronics
Average rating
4.50 starsAmazon United Kingdom average 4.36 stars
Average reviews
5,105per listing
Listings tracked
30

04 · Newcomers

Amazon counts 3 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 58 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
3Amazon's first-year sales bar
Average brand age
58 months

Products

Top Calculators products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 51% of clicks. Leaders hold, but buyers still shop past them.

£0£48K£95K£143K£190K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

17 falling

Sellers

125

Top-5 brand share

79%

Top 20: 100%

Top-5 click share

51%

Top 20: 90%

Open market

18%

  • Casio52%
  • HIHUHEN9%
  • RENUS7%
  • Bimormat6%
  • CATIGA4%
  • Helect3%

Demand

Calculators search demand

Weekly searches over the year, seasonality beneath. Pick a range.

45K35KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep · busiest ÷ quietest = 2.0×

Search terms

Top Calculators search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • calculator812K/yr
  • casio fx-991cw72K/yr
  • calculators45K/yr
  • casio fx-991ex47K/yr
  • desk calculator31K/yr
  • large calculator24K/yr
  • a level maths calculator32K/yr
  • fx-991cw22K/yr
  • calculator large17K/yr
  • fx-991ex17K/yr

Reviews and returns

What reviews say buyers love and hate about Calculators

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Touch/Button Controls13%−0.06

The buttons stick

Difficult to find the relevant buttons

Buttons didn't work

Functionality-Overall12%−0.08

DOESN'T WORK

the zero no longer works

Doesn't work properly

Durability9%−0.05

Failed within a year

This product broke after a couple sessions of use

Died after a month

Value For Money6%+0.96

Not the cheapest option

Too expensive

Bit pricey

Quality-Overall6%+0.89

Needs improvement

Poor Quality

Rubbish Piece of Junk

Love

Quality-Overall17%+0.89

EXCELLENT PRODUCT

the overall build is decent for the price

Good product as describes

Value For Money16%+0.96

Excellent value

Good for the price

Good value for money

Ease Of Use14%+0.96

Easy to use

Easy to see and operate

easy to read

Advertised Vs Actual Product12%+0.94

As described

Works as advertised

Works as it should

Touch/Button Controls8%−0.06

The buttons feel responsive

The buttons are responsive

The buttons feel responsive

Return

0.9% Return rate 20% Fixable by listing

Functionality-Overall29%▆██▇▆█

DOESN'T WORK

the zero no longer works

Doesn't work properly

Size-Overall13%▇█▅▅▄▅

Button size is bigger than some others

Not that large

is huge, massively oversized

Certifications9%▅▄▄▆█▄
Touch/Button Controls9%█▇▇▇█▇

The buttons stick

Difficult to find the relevant buttons

Buttons didn't work

Defective Material/Parts5%▅▄▄▇▅█

FAQ

Common Calculators questions

Answered from the same tracked data.