Is calculators profitable to sell on Amazon United Kingdom?

The niche generates £1.2M/yr across 30 tracked products. 3 of 4 products launched in the last 360 days are still selling. 90-day search growth is -8.3%. Flapen's verdict: Worth a look (58/100).

How competitive is the calculators niche?

17 brands and 125 sellers compete. The top 5 products take 51% of clicks and top 5 brands hold 79% of demand.

What do buyers complain about in calculators?

Top complaints mined from reviews: Touch/Button Controls, Functionality-Overall, Durability. The return rate is 0.9%.

When does demand for calculators peak?

Demand peaks in Sep; the busiest month runs 2.0× the quietest.

What does it cost to enter the calculators niche?

Listings span £4.49–£53.99; the average listing price is £13.01 (sweet spot $15–$100). The average incumbent carries 5,105 reviews — the moat a new listing must climb.

Calculators

Worth a look

Shows low returns (0.9%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Returns

Incredible0.9%

return rate — above 5% kills the launch gate

Market size

Great£1.2M

£1.2M/yr · 1.2M searches

Price range

Great£4.49–£53.99

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Great7.5%

search→purchase rate — share of searches ending in a sale

Avg price

Good£13.01

avg listing price — sweet spot $15–$100

Competition

Good51%

top-5 click share — leaders hold, buyers still browse

Brand share

Okay79%

top-5 brand share — brands hold most of the demand

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Review moat

Bad5,105

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-8.3%

90-day search growth — must beat 0% to launch

Is calculators profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, calculators is a £1.2M/yr Amazon United Kingdom market (1.2M searches/yr). The top 5 brands hold 79% of demand. Demand peaks in Sep. Verdict: Worth a look — 58/100.

Data updated Jul 29, 2026 · scored weekly · How we score niches

calculators market size & sales

Units sold, revenue, conversion and listing quality across the tracked shelf.

Units sold / yr: 100K–125K; avg 5,000–6,000/product
Revenue / yr: £1.3M–£1.6M; units × avg price
Conversion rate: 7.5%
Avg BSR: #16
Page quality: 0%
Prime: 93%
Sponsored: 73%
Out of stock: 4.7%
Avg brand age: 58 months
Avg seller age: 175 days

Competition: brands, sellers & click share

The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.

Brands

17 falling

Sellers

125

Top-5 brand share

79%

Top 20: 100%

Top-5 click share

51%

Top 20: 90%

Open market

18%

Casio52%
HIHUHEN9%
RENUS7%
Bimormat6%
CATIGA4%
Helect3%

calculators demand & seasonality

Weekly Amazon search volume, last 104 weeks — -8.3% search growth over the last 90 days.

Peak months: Sep · busiest ÷ quietest = 2.0×

Open Trend

Top calculators search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

calculator812K/yr -6.0%7.8% conv.
casio fx-991cw72K/yr +10.4%11.1% conv.
calculators45K/yr -3.9%3.5% conv.
casio fx-991ex47K/yr -18.7%2.5% conv.
desk calculator31K/yr -22.4%8.5% conv.
large calculator24K/yr -17.4%5.6% conv.
a level maths calculator32K/yr -15.0%6.2% conv.
fx-991cw22K/yr -3.7%11.3% conv.
calculator large17K/yr -39.4%7.3% conv.
fx-991ex17K/yr -22.7%2.0% conv.

All search terms

Top calculators products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Casio fx-991CW Advanced Scientific Calculator (UK Version)

Casio£20.324.7★2,588 rev

Casio MX-12 Desk Calculator 12-digit Display

Casio£4.704.6★1,322 rev

Calculators HIHUHEN Large Calculator Solar & Battery Power 12 Digit Display Multi-Functional Big Button for Business Office School Calculating (1 x Calculator)

HIHUHEN£7.654.4★4,355 rev

RENUS 2-Line Engineering Scientific Calculator Function Calculator for Student and Teacher

RENUS£6.274.4★5,613 rev

Bimormat Desktop Calculators Solar & Battery Power 12 Digit Large LCD Display with Included AA Battery Power for Business Office School Home(classic black)

Bimormat£5.354.4★1,218 rev

Newest

by launch date

Casio fx-85GTCW+ Scientific Calculator Black (UK Version) - Upgrade from previous fx-85GTCW model

Casio£13.534,591 rev

6mo ago

FX-991EX Scientific Calculator A Level Maths Calculator with 552 Functions 10+2 Digits Written Display Portable Calculators Scientific for Students Teachers Business School Office (Black)

Rppiup£15.123 rev

6mo ago

Casio fx-83GTCW+ Scientific Calculator Black (UK Version) - Upgrade from previous fx-83GTCW model

Casio£12.2192 rev

6mo ago

Casio fx-991CW+ Scientific Calculator Black (UK Version) - Upgrade from Previous fx-991CW Model

Casio£24.2968 rev

6mo ago

OSALO Scientific Calculator 552 Functions A Level Maths Black OS-991EX CW

OSALO£19.9963 rev

1y ago

What reviews say buyers love and hate about calculators

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall17%

“EXCELLENT PRODUCT”

Value For Money16%

“Excellent value”

Ease Of Use14%

“Easy to use”

Advertised Vs Actual Product12%

“As described”

Touch/Button Controls8%

“The buttons feel responsive”

Size-Overall4%

“Good size”

Strength4%

“solid and sturdy”

Functionality-Overall3%

“works fine”

Efficiency2%

“It works perfectly”

Battery Life2%

“Battery life seems strong so far”

What buyers complain about

Touch/Button Controls13%

“The buttons stick”

Functionality-Overall12%

“DOESN'T WORK”

Durability9%

“Failed within a year”

Value For Money6%

“Not the cheapest option”

Quality-Overall6%

“Needs improvement”

Battery Life6%

“Battery Dead on Arrival”

Instructions/User Manual/Troubleshooting5%

“The instructions are virtually incomprehensible”

Size-Overall5%

“Button size is bigger than some others”

Ease Of Use4%

“Other than that the interface is very clunky”

Strength4%

“does not seem robust”

Top return reasons

Functionality-Overall29%

Size-Overall13%

Certifications9%

Touch/Button Controls9%

Defective Material/Parts5%

Quality-Overall5%

Advertised Vs Actual Product3%

Value For Money3%

Compatibility-Overall3%

Product Condition3%

Common calculators questions

Is calculators profitable to sell on Amazon United Kingdom?: The niche generates £1.2M/yr across 30 tracked products. 3 of 4 products launched in the last 360 days are still selling. 90-day search growth is -8.3%. Flapen's verdict: Worth a look (58/100).
How competitive is the calculators niche?: 17 brands and 125 sellers compete. The top 5 products take 51% of clicks and top 5 brands hold 79% of demand.
What do buyers complain about in calculators?: Top complaints mined from reviews: Touch/Button Controls, Functionality-Overall, Durability. The return rate is 0.9%.
When does demand for calculators peak?: Demand peaks in Sep; the busiest month runs 2.0× the quietest.
What does it cost to enter the calculators niche?: Listings span £4.49–£53.99; the average listing price is £13.01 (sweet spot $15–$100). The average incumbent carries 5,105 reviews — the moat a new listing must climb.

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Calculators

Is calculators profitable on Amazon?

calculators market size & sales

Competition: brands, sellers & click share

calculators demand & seasonality

Top calculators search terms shoppers use

Top calculators products & what they sell for

Top sellers

Newest

Trending

What reviews say buyers love and hate about calculators

What buyers love

What buyers complain about

Top return reasons

Common calculators questions

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