Birthday Cards for Women
Birthday Cards for Women shows low returns (0.2%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Flapen Score
Top 3% of 835 Stationery & Office Supplies niches · +15 vs the category median of 47
Is Birthday Cards for Women profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Birthday Cards for Women is a £1.8M/yr Amazon United Kingdom market (5.2M searches/yr). The top 5 brands hold 48% of demand. Verdict: Worth a look — 62/100.
Birthday Cards for Women: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved -4.4% over the last 90 days and 9.0% of searches end in a purchase.
£1.8M
revenue / yr
Who owns the niche?
The top 5 brands hold 48% of demand, so 52% of the market is open.
52%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.7★ — the gap to enter on.
0/100
page quality · 67 products
Top Birthday Cards for Women products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Birthday Cards for Women Female Mum Daughter Her - Adorable To-Do List Design - Be Fabulous Celebrate - Balloons Champagne - for Friend Bestie Loved One - Made in UK
- Price
- £3.32
- Rating
- 4.7/5
- Reviews
- 176
- Age
- 12mo ago
YISCOKO Birthday Card with Envelope Funny Birthday Cards for Women Cat Themed Birthday Card Happy Birthday Card for Him Her Friend Cousin Colleague Mum Dad Teenager-Square Cards 148 * 148mm
- Price
- £2.48
- Rating
- 4.8/5
- Reviews
- 80
- Age
- 7mo ago
Hallmark Birthday Card Fun & Colourful Cake Design for Friend Kraft Pink
- Price
- £2.51
- Rating
- 4.6/5
- Reviews
- 337
- Age
- 4y ago
LimaLima Funny Best Friend Birthday Card for Women Friend with Humour Besties Are Like Big Knickers Design
- Price
- £3.33
- Rating
- 4.9/5
- Reviews
- 232
- Age
- 11mo ago
UK Greetings | Birthday Card | Gold Lettering Design | With Envelope
- Price
- £1.25
- Rating
- 4.6/5
- Reviews
- 2,568
- Age
- 9y ago
Trending
90-day click momentumYISCOKO Birthday Card with Envelope Funny Birthday Cards for Women Cat Themed Birthday Card Happy Birthday Card for Him Her Friend Cousin Colleague Mum Dad Teenager-Square Cards 148 * 148mm
- Price
- £2.48
- Rating
- 4.8/5
- Reviews
- 80
- Age
- 7mo ago
Funny Dog Birthday Card with Envelope - Do I Smell Cake? Humorous Themed Birthday Card for dog lovers Cute Puppy Peeking Greeting Card for Mum Dad Friend Blank Inside with Envelope
- Price
- £3.31
- Rating
- 4.6/5
- Reviews
- 42
- Age
- 8mo ago
Birthday Cards for Women Female Mum Daughter Her - Adorable To-Do List Design - Be Fabulous Celebrate - Balloons Champagne - for Friend Bestie Loved One - Made in UK
- Price
- £3.32
- Rating
- 4.7/5
- Reviews
- 176
- Age
- 12mo ago
LimaLima Funny Birthday Card For Men & Women Silly Cartoon Owl Design Joke Perfect For Him & Her Friends & Family
- Price
- £3.29
- Rating
- 4.9/5
- Reviews
- 43
- Age
- 7mo ago
Women Men Birthday Card Live Like a Cat Gifts for Him Her Friends Besties BFF Colleagues Buddy Coworkers Fur Mum Dad Pet Lovers - Funny How to Celebrate Birthdays -Comes with Stickers
- Price
- £3.35
- Rating
- 4.9/5
- Reviews
- 97
- Age
- 1y ago
Newest
by launch dateYISCOKO Birthday Card with Envelope Funny Birthday Cards for Women Cat Themed Birthday Card Happy Birthday Card for Him Her Friend Cousin Colleague Mum Dad Teenager-Square Cards 148 * 148mm
- Price
- £2.48
- Rating
- 4.8/5
- Reviews
- 80
- Age
- 7mo ago
LimaLima Funny Birthday Card For Men & Women Silly Cartoon Owl Design Joke Perfect For Him & Her Friends & Family
- Price
- £3.29
- Rating
- 4.9/5
- Reviews
- 43
- Age
- 7mo ago
Funny Dog Birthday Card with Envelope - Do I Smell Cake? Humorous Themed Birthday Card for dog lovers Cute Puppy Peeking Greeting Card for Mum Dad Friend Blank Inside with Envelope
- Price
- £3.31
- Rating
- 4.6/5
- Reviews
- 42
- Age
- 8mo ago
LimaLima Friend Birthday Card Female Funny World Is Full Of Idiots Design For Women Bestie
- Price
- £3.28
- Rating
- 4.9/5
- Reviews
- 41
- Age
- 8mo ago
LimaLima Funny Best Friend Birthday Card for Women Friend with Humour Besties Are Like Big Knickers Design
- Price
- £3.33
- Rating
- 4.9/5
- Reviews
- 232
- Age
- 11mo ago
Competition: brands, sellers & click share
Clicks spread well past the top 5 (31% combined) — an open shelf where new products get seen.
Brands
35 falling
Sellers
63
Top-5 brand share
48%
Top 20: 88%
Top-5 click share
31%
Top 20: 63%
Open market
45%
- Hallmark12%
- Nokular11%
- LimaLima11%
- Nigel Quiney8%
- UK Greetings6%
- YISCOKO6%
Birthday Cards for Women demand & seasonality
Weekly search volume, with the niche's key stats alongside.
No pronounced peak months · busiest ÷ quietest = 1.5×
Top Birthday Cards for Women search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- birthday cards for women1.8M/yr
- birthday card1.1M/yr
- birthday cards464K/yr
- friend birthday card female339K/yr
- funny birthday cards for women343K/yr
- happy birthday card267K/yr
- female birthday card115K/yr
- friend birthday card137K/yr
- birthday card for women107K/yr
- funny birthday cards86K/yr
What reviews say buyers love and hate about Birthday Cards for Women
What buyers mention most, as a share of all reviews.
What buyers love
94% of reviews“Good quality cards”
“Excellent value for money”
“As pictured”
“Very clever design”
“Great Fun”
What buyers complain about
77% of reviews“small card,”
“DID NOT WORK”
“Not quite the quality I was expecting for the price”
“could be cheaper tho”
“No adhesive edge”
Birthday Cards for Women return rate & reasons
Why buyers send it back, as a share of all return requests.
0.2%
Return rate
25%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Birthday Cards for Women questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
